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E-Commerce Industry Value Chain: Deep Dive

Flevy

According to Gartner, global e-commerce sales are expected to reach $7 trillion by 2025, driven by increased internet penetration, mobile device usage, and the shift toward digital shopping experiences. Download an in-depth presentation breaking down all the Digital Health Value Chain activities here.

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8 reasons to include elements of storytelling in your sales strategy

PandaDoc

Imagine an IT company selling cybersecurity software. Adopting cybersecurity software helped the firm to both prevent new breaches and regain customer’s trust. Stories have entertainment value Sales and advertising are things that have long been tolerated, even avoided when possible — though this is no longer the case these days.

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The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Strategic Communications

In the world of advertising, crafting compelling copy that resonates with your audience is essential for success. Example: “Our revolutionary software, endorsed by top cybersecurity analysts, provides the ultimate protection against online threats.”

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Best PPC Management Software in 2023

Agile CRM

PPC, or pay-per-click, is a type of online advertising in which advertisers pay a fee each time one of their ads is clicked. PPC management software is a tool that helps advertisers manage their PPC campaigns and bids more effectively. This allows you to focus on other aspects of your digital marketing strategy.

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

Some email tracking pixels have more advanced, strategic functions, such as remarketing pixels , which deliver the user personalized advertising around the Internet. In fact, all of these digital marketing tactics depend on pixels to register and monitor behavior. What are the benefits of tracking pixels for sales and marketing teams?

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Climbing to the vertical marketing rooftops to boost and rectify your sales

PandaDoc

Best practices for vertical sales and marketing include targeted advertising, content marketing, participating in industry events, establishing thought leadership, social media marketing, direct outreach, referral programs, industry partnerships, cross-selling, upselling, SEO, and CRM.

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PESTLE Analysis Examples

OnStrategyHQ

Social media and other technological platforms for advertising and brand-building. Governmental regulations on cybersecurity and privacy protection. Like other big tech companies, Apple stands to gain from growing reliance on digital technologies and movement toward energy efficiency—but so do its competitors. Technology.