Intuition vs. data-driven decision making in business today
Insightly
JULY 10, 2023
“Half the money I spend on advertising is wasted, and the trouble is I don’t know which half.” – Unilever founder Lord William Leverhulme. When marketers make data-based decisions, they can see what’s not working and double-down on what is. Many still struggle to understand how data is used to make decisions.
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