Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Small Business 90

Small Business Advertising Internet Marketing 90

Customer Think

SEPTEMBER 19, 2024

Following Oracle’s announcement to wind down its advertising business by the end of September, many brands find themselves needing to plan their next move.

Advertising 69

Advertising Digitalization Marketing 69

Hubspot Sales

SEPTEMBER 12, 2024

Accept that buyers can and will find other avenues as they look for information, and focus on taking a consultative approach combined with the social selling that reaches buyers in their preferred digital channels. Here, instead of using it to do some of the work, buyers want to see AI features and capabilities in the products themselves.

B2B 116

B2B B2C Decision-making Software 116

The Center for Sales Strategy

NOVEMBER 21, 2022

I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me… fill in the blank.”. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios.

Digitalization 124

Digitalization Media Sales Advertising 124

Nutshell

OCTOBER 5, 2020

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Mark Jamnik, Enjoy Life Daily. Like what you’ve read? Work Email *.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

The Center for Sales Strategy

APRIL 25, 2019

As websites continue to become more and more important in the consumer journey, the need to measure the efficacy of digital marketing also increases. This is a shared burden between those selling digital media and business owners/marketers who are looking to maximize their ROI. So what should we look at?

Digitalization 96

Digitalization Marketing Advertising Media 96

NG Data

AUGUST 26, 2024

The Nielsen article highlights the shifting paradigms in digital marketing, particularly the move away from third-party cookies towards more secure and reliable identifiers like hashed emails for tracking and personalizing digital ads.

Advertising 52

Advertising Digitalization Marketing Media 52

NG Data

JUNE 13, 2024

Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 Social media advertising, a key driver, is predicted to double its global spending to $262 billion by 2028. Source The post Digital Marketing Statistics 2023: How Your Strategy Measures Up appeared first on NGDATA. billion by 2026.

Digitalization 81

Digitalization Marketing Advertising Media 81

Nutshell

JUNE 21, 2024

But what does Facebook advertising actually cost, and how do you know you’ll be able to afford it? In short, the cost of Facebook advertising depends on numerous factors, including your ad budget, industry, and promotional goals. If so, you may want to leverage Facebook’s 2 billion-plus daily active users by investing in Facebook ads.

Advertising 71

Advertising Media Digitalization Marketing 71

Customer Think

JULY 9, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Which is exac.

Advertising 80

Advertising B2B Marketing Digitalization 80

NG Data

MARCH 28, 2024

Short-form videos are popular in digital marketing, while live streaming and authentic content showcase authority. Source The post Smarter ads, better results: The next era of digital advertising appeared first on NGDATA. Personalization and authenticity are key, and AI-enhanced videos are transforming content creation.

Advertising 52

Advertising Digitalization Marketing 52

Customer Think

OCTOBER 26, 2021

media source: [link] Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising.

Digitalization 72

Digitalization Advertising Media Innovation 72

Strategic Planning and Management Insights

SEPTEMBER 4, 2024

The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.

Digitalization 111

Digitalization Leadership Future of Work Artificial Intelligence 111

Customer Think

NOVEMBER 30, 2021

Social media has become one massive advertising field since the pandemic. And digital advertisers are estimated to burn up to $100 million a day in the next five years because of advertising fraud. Companies heavily invest in online ads since it has become the main platform in getting their products out to the market.

eCommerce 111

eCommerce Advertising Digitalization Media 111

Customer Think

DECEMBER 2, 2021

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective advertisements you can have for your brand- this is an even greater trend after the pandemic. Things have certainly gone digital, but how we learn and trust products may be more similar.

Advertising 131

Advertising Profitability Digitalization 131

Customer Think

APRIL 26, 2024

Advertising can take many forms, from media space, posters, film, video and social media. Advertising is usually the first communication that an organisation has […] Its purpose is to inform about products and services, and introducing a brand and image to potential customers.

Advertising 52

Advertising Media Communication Digitalization 52

Customer Think

JULY 20, 2023

There’s a sweeping generational shift happening across the paid media and advertising space—and it’s been a brutal revelation for marketers.

Digitalization 98

Digitalization Marketing Advertising Media 98

Strategic Communications

JULY 29, 2024

Rosser Reeves, an advertising guru, was active from the 1930s through the 1960s, with significant contributions in the 1950s and 1960s. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.

Advertising 52

Advertising Publishing B2B Communication 52

Customer Think

DECEMBER 14, 2023

As the first quarter of 2024 dawns, the long-anticipated deprecation of third-party tracking through cookies by Google Chrome will become a reality.

Advertising 64

Advertising Digitalization Publishing Marketing 64

The Center for Sales Strategy

JUNE 14, 2022

It's always surprising to me how few sellers conduct an audit of a prospect's website and social media presence prior to meeting with a prospect.

Digitalization 108

Digitalization Media Sales Meetings 108

Strategic Communications

OCTOBER 7, 2021

print or broadcast advertising, direct mail, etc.) and more on digital channels of communication, like social media. Regardless of channel, though, there are some important communication practices that apply as much to the digital environment as to traditional communications. Direct Mail in the Digital Age.

Small Business 141

Small Business Media B2C Digitalization 141

Nutshell

NOVEMBER 26, 2020

On this note, most marketers know that digital natives (or “millennials”) are notoriously selective when choosing brands , and strongly prefer to do business with brands that they trust. The twist is that almost everyone is a digital native now. So what can brands do to earn their audiences’ trust in this unprecedented digital age?

Advertising 118

Advertising Digitalization Media Decision-making 118

Customer Think

JANUARY 17, 2024

Artificial Intelligence (AI) emerges as the pivotal solution, particularly in reshaping the landscape of programmatic advertising. It’s finally here, 2024 is the year the deprecation of the cookie finally happens.

Advertising 53

Advertising Artificial Intelligence Facilitation Digitalization 53

Red Star Kim

DECEMBER 19, 2023

The challenge was to raise BBK’s profile in an increasingly busy space and ensure that it integrated with the firm’s wider digital marketing (especially it’s SEO and Google rankings). After the campaign, the evergreen content served as a valuable digital asset that continued to draw traffic to the site.

Media 130

Media Insurance Marketing Emotional Intelligence 130

NG Data

MAY 22, 2024

The digital age has transformed how we live and work, creating new opportunities in digital marketing. Businesses are adapting to these changes by utilizing digital marketing strategies such as social media advertising and search engine optimization.

Digitalization 52

Digitalization Marketing Advertising Media 52

Hubspot Sales

JANUARY 9, 2019

Historically, clients have found their listing agents through personal recommendations or a local advertisement in a newspaper or flyer. Nowadays, some sellers find their agents through online means, like social media, online advertisements, or sites like Zillow or Trulia. Digital Marketing. Paid Advertisements.

Advertising 144

Advertising Negotiation Media Insurance 144

Hubspot Sales

MARCH 2, 2020

Take Digital Steps to Support In-Store Sales. Generation Zers are digital natives. Gen Zers want to see real life in advertising. No matter what you make of their habits, interests, sensitivities, and world-views, you still have to consider putting together a sales strategy that caters to Generation Z.

Internet 137

Internet Retail Media Prioritization 137

Nutshell

DECEMBER 8, 2023

What do paid advertising and email marketing have in common? Landing pages are a big part of digital marketing and advertising, and it’s important to get them right when you create them for your business. A landing page builder is a tool that helps you create landing pages for your advertising campaigns.

Small Business 136

Small Business Advertising CRM Digitalization 136

Customer Think

JUNE 21, 2024

A business card is essential to any effective advertising plan, even in a digital age. Having a company card can appear like a minor element in today's fast-paced world. However, things are different. When looking to expand your consumer base, there is no better option for your business.

Digitalization 52

Digitalization Advertising 52

May Phoo Pan

AUGUST 11, 2024

Last week, one of my friends who had just started a start-up asked me to recommend an advertising/digital marketing agency for her brand, as she had approached a seasoned account director. I came to realize that there are thousands of agencies in Myanmar, and now, I am on the side of choosing an agency.

Digitalization 52

Digitalization Marketing Advertising Account Management 52

Customer Think

APRIL 10, 2024

In our fast-moving world, advertisements hold our attention for merely 1.2 It is both intriguing and worrisome that our attention span has diminished to just eight seconds, which is even shorter than that of a goldfish. Over the past two decades, we’ve seen a 30% decline in our ability to focus. seconds, and video content […]

Advertising 124

Advertising Digitalization Marketing 124

Red Star Kim

JUNE 7, 2023

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Nutshell

MAY 6, 2020

Most people are currently substituting social interaction with digital, which means that content creation is a tremendous strategy right now. Since the shelter in place orders, people’s lives have become much more digitized, with virtual meetings and online video communication becoming more commonplace. Advertising strategies.

Marketing 121

Marketing Advertising e-Learning Media 121

Zendesk

SEPTEMBER 23, 2021

McKinsey & Company reports that the shift to digital sales led to 30 percent higher acquisition efficiency for businesses. CAC definition: The amount of money an organization spends on advertising and sales initiatives to convert a lead into a customer. Embrace digital communication.

Acquisition 97

Acquisition Supply Chain Advertising Digitalization 97

Zendesk

MAY 26, 2022

81 percent of buyers research products online before contacting sales, so if your company doesn’t have a bit of advertising skin in the game, you’re not getting very far. This collateral includes tangible and digital content and can be used by individual sales reps or distributed as marketing materials. Digital sales collateral.

Advertising 97

Advertising Sales Digitalization Decision-making 97

Nutshell

JANUARY 31, 2023

Drive more leads with digital marketing services from WebFX In case you missed it, in 2022, Nutshell agreed to be acquired by WebFX — a leading digital marketing agency with thousands of satisfied clients. WebFX offers a full range of digital marketing services, from SEO to online advertising to social media marketing.

CRM 127

CRM Digitalization Advertising Marketing 127

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52