Strategic Communications

JULY 29, 2024

Rosser Reeves, an advertising guru, was active from the 1930s through the 1960s, with significant contributions in the 1950s and 1960s. Stay up-to-date on the latest traditional and digital marketing trends and insights for communication leaders: subscribe to our monthly e-newsletter.

Advertising 52

Advertising Publishing B2B Communication 52

Customer Think

AUGUST 1, 2021

In June, an international coalition of consumer rights organizations and data protection experts called for a ban on “surveillance-based advertising.” The most nimble companies are, and this will likely change how online advertising works, soon. ” Are you surveilling the future of your micro-marketing?

Advertising 138

Advertising Marketing Organization Digitalization 138

NG Data

JUNE 13, 2024

Digital marketing has seen substantial growth, with ad spending projected to increase from $522.5 Social media advertising, a key driver, is predicted to double its global spending to $262 billion by 2028. Source The post Digital Marketing Statistics 2023: How Your Strategy Measures Up appeared first on NGDATA. billion by 2026.

Digitalization 81

Digitalization Marketing Advertising Media 81

The Center for Sales Strategy

OCTOBER 21, 2021

Over the years, we've seen a pattern with media sellers to pursuit of prospects who welcome ideas that include digital. Selling digital as part of an integrated solution requires a certain kind of prospect that will "get" what you're talking about with respect to integrated solutions.

Advertising 62

Advertising Digitalization Media 62

Strategic Communications

FEBRUARY 15, 2022

Over the past several years, the use of traditional advertising, including print advertising, has declined sharply as digital marketing has taken off. This has been even more true during the pandemic as many traditional brick and mortar businesses were literally forced to adopt a digital business model or close their doors.

Advertising 52

Advertising Digitalization B2C B2B 52

Strategic Communications

DECEMBER 9, 2022

Most people think “advertising” when they hear the word marketing. That’s understandable because much of what we see/hear as consumers involves traditional advertising activities—newspaper ads, television commercials, billboards, etc. Marketing isn’t advertising. Direct Mail in the Digital Age.

Advertising 52

Advertising Marketing Shareholders Publishing 52

The Center for Sales Strategy

JANUARY 29, 2018

Over the past couple of weeks, I have had several account managers ask me questions surrounding a digital client needs analysis. Everyone wanted to know those three or four questions that would magically give them everything they needed to put together a fool-proof digital solution. The truth is: there are no magical questions.

Advertising 52

Advertising Digitalization Account Management Management 52

Strategic Communications

SEPTEMBER 30, 2022

But, did they work from an advertising standpoint? The point—advertisers need to make sure that their advertising is designed to sell (or, at a minimum, raise awareness/preference), not just entertain. Raising awareness is important, critical in fact, and the primary purpose of most mass media advertising. I liked them.

Advertising 52

Advertising Digitalization Publishing Communication 52

May Phoo Pan

AUGUST 11, 2024

Last week, one of my friends who had just started a start-up asked me to recommend an advertising/digital marketing agency for her brand, as she had approached a seasoned account director. I came to realize that there are thousands of agencies in Myanmar, and now, I am on the side of choosing an agency.

Digitalization 52

Digitalization Marketing Advertising Account Management 52

Nutshell

JANUARY 4, 2021

Facebook advertising provides uniquely specific targeting options, meaning businesses can use ads to appeal to a laser-focused audience. Facebook advertising can be a fantastic resource for small businesses. My best tip for Facebook advertising campaigns for small businesses is to expand your reach with a page post engagement ad!

Small Business 90

Small Business Advertising Internet Marketing 90

NG Data

MAY 22, 2024

The digital age has transformed how we live and work, creating new opportunities in digital marketing. Businesses are adapting to these changes by utilizing digital marketing strategies such as social media advertising and search engine optimization.

Digitalization 52

Digitalization Marketing Advertising Media 52

Customer Think

JUNE 21, 2024

A business card is essential to any effective advertising plan, even in a digital age. Having a company card can appear like a minor element in today's fast-paced world. However, things are different. When looking to expand your consumer base, there is no better option for your business.

Digitalization 52

Digitalization Advertising 52

Customer Think

JANUARY 17, 2024

Artificial Intelligence (AI) emerges as the pivotal solution, particularly in reshaping the landscape of programmatic advertising. It’s finally here, 2024 is the year the deprecation of the cookie finally happens.

Advertising 53

Advertising Artificial Intelligence Facilitation Digitalization 53

Strategic Planning and Management Insights

SEPTEMBER 4, 2024

The discussion centered around the transformative power of digital tools in enhancing the frontline workforce, particularly those in roles traditionally less touched by technology—roles where employees aren't tied to a desk but are instead out in the field.

Digitalization 111

Digitalization Leadership Future of Work Artificial Intelligence 111

Customer Think

DECEMBER 14, 2023

As the first quarter of 2024 dawns, the long-anticipated deprecation of third-party tracking through cookies by Google Chrome will become a reality.

Advertising 64

Advertising Digitalization Publishing Marketing 64

The Center for Sales Strategy

NOVEMBER 21, 2022

I see it often from media sellers when it comes to being asked to sell new digital solutions… “if I engage in this conversation, what if they ask me… fill in the blank.”. It’s a wonderful thing as a child, but as an adult, it can often keep you from engaging in specific scenarios.

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Digitalization Media Sales Advertising 116

Hubspot Sales

JANUARY 26, 2023

Now with the internet, the possibility of digital entrepreneurship is open to everyone. If you want to fully take advantage of digital entrepreneurship, then strap in. We'll cover everything you need to know about starting an online business and digital entrepreneurship examples to help you along your journey. of total retail.

Digitalization 107

Digitalization eCommerce Finance Internet 107

Customer Think

OCTOBER 26, 2021

media source: [link] Digital Video Ad Measurement, Optimization & Social Impacts Part 1 was focused on how digital ideas need to be tied to business opportunities with applications in digital advertising.

Digitalization 72

Digitalization Advertising Media Innovation 72

Hubspot Sales

JUNE 5, 2020

Whenever I have a conversation about digital selling, the discussion quickly transitions to topics like search engine optimization, Facebook Ads, or some other messaging related category. As much as I appreciate these hot topics, they are each connected to digital marketing. Digital Marketing. Digital Selling.

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Digitalization Marketing Media Sales 134

Customer Think

JULY 9, 2021

Over the last couple of years, Connected TV, via channels like Hulu and IMDB, has emerged as a productive new advertising medium. CTV offers two key benefits: precise household-level targeting, and accurate tracking for attribution. Which is exac.

Advertising 80

Advertising B2B Marketing Digitalization 80

The Center for Sales Strategy

AUGUST 28, 2019

How modern marketers measure advertising effectiveness is one of the most searched topics in digital marketing today. Most agree results are crucial; however, there doesn’t seem to be one right answer when it comes to determining advertiser measures of success.

Advertising 75

Advertising Digitalization Marketing Sales 75

Strategic Communications

NOVEMBER 10, 2022

Digital marketing, though, represents significant opportunity for small businesses. Digital marketing is important to small business because it is easily accessible, cost effective, and has a broad reach. What Is Digital Marketing? Online advertising. That, obviously, can be a challenge. Social media activity.

Small Business 52

Small Business Digitalization Marketing Advertising 52

Hubspot Sales

OCTOBER 11, 2021

The digital world grows larger every day, and it can be hard to keep up. Navigating the ever-changing digital landscape is a challenge — especially if you have a business of your own and are struggling to market yourself and make sales. But you don't have to tackle the trials and tribulations of digital transformation alone.

Digitalization 123

Digitalization Media Digital Transformation Insurance 123

DemandFarm

AUGUST 11, 2023

The B2B landscape is undergoing a dynamic transformation, propelled by the forces of digitization, technological breakthroughs, and evolving workstyles. In the current digital landscape, we are overwhelmed with information and advertising. about the key principles and strategies behind account-based marketing in a digital age.

Digitalization 52

Digitalization Artificial Intelligence Advertising Customer Experience 52

Customer Think

JULY 20, 2023

There’s a sweeping generational shift happening across the paid media and advertising space—and it’s been a brutal revelation for marketers.

Digitalization 98

Digitalization Marketing Advertising Media 98

Customer Think

SEPTEMBER 10, 2024

For years paid media marketers have been told the answer to their problems is using more first-party data. But when they do, and the results don’t live up to the hype, they get frustrated — understandably so. Why isn’t the promise of first party data paying off? The culprit is very likely their onboarder, the […]

Onboarding 69

Onboarding Advertising Media Marketing 69

Scovel

MAY 10, 2021

A Digital Marketing Consultancy reviews your current online presence and helps in enhancing it to a further extent. They ensure that your brand is consistent in all mediums, that includes email signatures, social media, websites, and advertising. Below are the reasons why your company should consider a Digital Marketing Consultancy.

Digitalization 59

Digitalization Marketing Advertising Media 59

The Center for Sales Strategy

APRIL 25, 2019

As websites continue to become more and more important in the consumer journey, the need to measure the efficacy of digital marketing also increases. This is a shared burden between those selling digital media and business owners/marketers who are looking to maximize their ROI. So what should we look at?

Digitalization 89

Digitalization Marketing Advertising Media 89

Customer Think

JULY 16, 2024

In the modern digital world, advertisements are wherever we may look. From the banner content #1 websites to the designated video advertisements that appear to follow us across the web, advertising assumes a significant part in supporting the content we consume and the organizations we communicate with on the internet.

Advertising 64

Advertising Internet Marketing Digitalization 64

Sales Gravy

NOVEMBER 14, 2024

In a world filled with automated emails, digital advertising, and competing messages, it’s easy for outreach to get lost in the noise. Origins of DrinkCurious DrinkCurious originated as a bold step from its founder, who left a traditional advertising career to pursue something he was passionate about: whiskey.

Advertising 73

Advertising Sales Digitalization Meetings 73

Nutshell

OCTOBER 5, 2020

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Mark Jamnik, Enjoy Life Daily. Like what you’ve read? Work Email *.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

Pinnacle View

JULY 11, 2018

Rethinking Digital Marketing in 2018. In just the past few years, the expansion of digital marketing has created a massive shift in the way businesses interact with current and potential clients. Consumers’ interests are becoming more distinct, and companies must optimize their advertising strategies to meet those interests.

Digitalization 52

Digitalization Marketing Advertising Media 52

Customer Think

JULY 17, 2024

As consumer behaviors shift and digital technologies advance, the automotive industry must adapt by implementing innovative lead-generation strategies. Gone are the days when simple advertisements or cold calls […]

Innovation 64

Innovation Advertising Digitalization Sales 64

Apptivo

AUGUST 1, 2023

Improve your ad targeting It is widely acknowledged as an effective technique for improving advertising efforts, particularly in terms of targeting. Personalized retargeting advertising can be efficiently provided to B2B prospects who have expressed an interest in a company’s offerings via social media platforms.

CRM 52

CRM Digitalization Media Advertising 52

Strategic Communications

AUGUST 22, 2024

The risks with ads are that ad impressions pay a low price and can sometimes contain spyware, which will, in turn, disincentivize other advertisers from running on your site,” states Robert Brill, CEO of Brill Media , a media buying agency based in Los Angeles. However, there are risks.

Advertising 65

Advertising Media Digitalization Publishing 65

The Center for Sales Strategy

NOVEMBER 21, 2017

Everyone is selling digital marketing today. Everyone says they are an expert in digital advertising. From pure digital agencies to traditional media, from digital publishers to full-service advertising agencies, everyone is pushing digital marketing. Is your staff ready?

Digitalization 50

Digitalization Marketing Advertising Publishing 50

Customer Think

NOVEMBER 30, 2021

Social media has become one massive advertising field since the pandemic. And digital advertisers are estimated to burn up to $100 million a day in the next five years because of advertising fraud. Companies heavily invest in online ads since it has become the main platform in getting their products out to the market.

eCommerce 111

eCommerce Advertising Digitalization Media 111