Remove Advertising Remove Digitalization Remove Profitability
article thumbnail

B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]

Hubspot Sales

Content targeting these individuals should showcase broader impacts of your software such as improvements in profitability, competitive advantages they’ll unlock, and the timeline from implementation to positive ROI. Some 36% of buyers are at the very top of leadership in the C-suite.

B2B 116
article thumbnail

The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Decades ago, the thought of creating a profitable business was a distant dream. Now with the internet, the possibility of digital entrepreneurship is open to everyone. If you want to fully take advantage of digital entrepreneurship, then strap in. What is digital entrepreneurship? That’s especially true in retail.

article thumbnail

You have loyal customers; now what?

Customer Think

Five key steps you need to keep building customer loyalty Loyal customers are your most profitable clients and the most effective advertisements you can have for your brand- this is an even greater trend after the pandemic. Things have certainly gone digital, but how we learn and trust products may be more similar.

article thumbnail

10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Marketing via social and digital channels. Accelerated digital experience. New skills (especially data analytics and digital). Operational efficiency rises up the strategic agenda.

Marketing 130
article thumbnail

The 5 Benefits of Greater Diversity, Equity, and Inclusion

CMOE

If, like many companies and organizations, your answer is yes, your company stands to benefit from greater diversity, equity, and inclusion in these five highly profitable ways. And where top-tier talent goes, increasing profits follow. Primarily men? Exceptional Talent. Greater Innovation and Creativity.

article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

article thumbnail

Book review – Managing Brands

Red Star Kim

Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars. For example, corporate/umbrella brands, pluralistic (e.g. There are also own-label brands.