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Book review – Managing Brands

Red Star Kim

Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars. In professional services there is only Accenture at 31 (which has grown 15%). There are also own-label brands.

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Email Open Rates By Industry: See How You Stack Up

Hubspot Sales

Here are some interesting findings from the data: Out of the 29 industries, Marketing and Advertising companies have the lowest email open rates. Finance: 40%. Marketing and Advertising: 25%. Non-profit: 28%. What is the average email open rate for finance companies companies? Construction: 45%. Healthcare: 33%.

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The Complete Guide to Digital Entrepreneurship

Hubspot Sales

Decades ago, the thought of creating a profitable business was a distant dream. Marketing in such a massive pool of people would be like finding the needle in a haystack with conventional advertising. For example, many popular “internet celebrities” sell their merchandise to their fans to turn a profit.

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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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What Is An Account Development Manager? (And How to Become One)

Hubspot Sales

Individuals in this role work with their company’s sales and operations teams to determine the profitability of a customer account. They also develop and implement sales strategies and unique customer offers to generate profits and keep their customers engaged. Here are the key responsibilities of an account development manager.

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Top Strategies to Streamline Your Performance Metrics for Better Results

AchieveIt

For instance, a sudden surge in financial metrics like increased profitability, an improved bottom line, or a rise in stock price might coincide with the launch of a new product or marketing campaign. This involves tracking the performance of specific metrics over time to identify patterns, anomalies, or seasonality.

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What is the return on sales formula, and how do you calculate it?

Apptivo

The return on sales ratio is a financial ratio which presents you with the overall revenue (the profit) and how much is used to pay down the operating expenses. It is just a calculation of the percentage of profits earned by the company to the operating and maintenance expenses. It provides a clear idea on the company’s profit margin.