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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

The figures for this year’s survey show Republic of Ireland fee income rose by 12 per cent in 2021, compared with just 1% in 2020 Finance-Magazine.com – Ireland’s top accountancy firms roar back to double-digit growth in 2021 Accountancies and Tax Consultants revenue is expected to expand at a compound annual rate of 1.3%

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Book review – Managing Brands

Red Star Kim

Advertising giant WPP uses Brand Z™ to classify brands according to how well known they are and the strength of the following: Clean slate, Little Tiger, Cult, Aspirational, Classic, Olympic, Defenders and Fading Stars. In professional services there is only Accenture at 31 (which has grown 15%). There are also own-label brands.

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22 tips on being a persuasive writer in professional services

Red Star Kim

An example might be: “Five things every Finance Director asks” or “What every General Counsel considers when choosing a law firm”. Some people refer to a value proposition – what are you offering? How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious.

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The Best 90 Day Success Plan Every New Account Manager Needs [+ Template]

Account Manager Tips

Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. Develop relationships across functional areas such as Business, Operations, Procurement, Finance and IT. Understand the value proposition, competitive landscape and operating environment. . Product adoption goals.

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Bank Customer Acquisition: 6 Proven Tactics You Can Implement Right Now

ReviewTrackers

According to finance industry research, online reviews are five times more influential than TV advertisements and six times more influential than social media advertisements. Online customer reviews can impact your search engine performance, affect your brand reputation, and determine your ability to win new customers.

Banking 49
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How to write a lean business plan

PandaDoc

Lean business plans tend to be geared toward early-stage businesses that don’t need any kind of outside investment and have no intention to seek financing in order to start their business. Uniqueness of your value proposition. Marketing and advertising on social media. What is a lean business plan? Milestones.

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Listen to Chapter 1: What Your CEO Needs To Know About Sales Compensation

SalesGlobe

The company learned that the consumption of beer was driven by TV, radio, and social media advertising. Point of sale advertising, they discovered, was another driving force. But Kelly implemented a customized, consultative approach, connecting advertisers to entertainment marketing. I learned that sales is sales.