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Trigger Events, Value Selling and a Little Weekend Project Involving a Power Sander

SBI

I personally like a variety of business, sales, design, and psychology (neuro-science particularly) books and have a stack of recent reads and another stack of books on my to-read list. I’ll tell you about one book I’m reading that I think everyone who has a role in Sales or Marketing would get value from.

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5 Tips Sales Leaders Can Learn From The US Air Force

Brooks Group

Sales people may not know it, but they have a lot in common with recruiters working for the United States Air Force, Air Force Reserve, and Air National Guard. This is a key example of why it’s important for your sales and marketing teams to be on the same page. Tip #3: Don’t let disruption change your selling fundamentals.

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