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Be more strategic: Top-down or bottom-up, marketing and sales integration and property marketing

Red Star Kim

In early December we welcomed 15 delegates to a PM Forum “Be more strategic” workshop. The workshop covered strategic thinking, business strategy and marketing and business development (MBD) strategy. The delegate aims, views and key takeaways are shown below. We looked at case studies from professional services firms.

Marketing 130
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Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

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Flywheel Strategy

Flevy

The collection of strategic choices is increased exponentially and cost of experimentation is diminished by this approach. Likewise, organizations are able to select accurate market approaches, pricing, advertising, and customer strategies for several cities and communities, over a time span.

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3 Steps to Produce Content to Feed Lead Generation

SBI Growth

I spent a good part of my career in marketing including leading account teams for an advertising agency as well as directing corporate marketing. Similar to expecting strategic thinking capabilities across your team (vs. outsourcing strategic planning), writing is an essential foundation to success.

Internet 122
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Research update on the most in-demand soft skills

Red Star Kim

But since 2007 companies advertising C-suite openings have increasingly emphasised the importance of social skills and de-emphasised operational expertise. Strategic thinking: Senior professionals will need to be able to see the big picture, identify trends, and make decisions that support the long-term success of the business.

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Thinking about starting your own business? Here’s what to know

ACT

Whatever your niche, it’s crucial to develop an omnichannel marketing plan and strengthen your online presence with social media marketing, content marketing and if feasible, paid advertising. You must develop and polish a broad spectrum of skills, from negotiation and networking to problem-solving, budgeting, and strategic thinking.

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May 24 – Customer Success Jobs

SmartKarrot

Work in partnership with Client Success, Sales, and internal teams to create and grow existing advertiser relationships; ensuring successful and accurate campaign implementation and contractual obligations are met. Through strategical thinking and analysis identify profitable strategical solutions for the customers.