Strategic Account Management Association

SEPTEMBER 30, 2020

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. So why is it that most of us always wait until the current contract cycle is about to wind down to engage about an extension? Step 1: Get your team on the same page.

Suppliers 759

Suppliers Negotiation Stakeholders Account Management 759

Groove HQ

NOVEMBER 21, 2024

But many don’t actually […] The post How To Ace Knowledge Base SEO (And Help Customers Find Your Articles) appeared first on Groove Blog. And there are plenty of businesses that artificially create content just for SEO purposes. Businesses invest thousands per month to optimize for it.

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Strategic Account Management Association

OCTOBER 26, 2021

A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship. He draws a parallel between executives and seagulls: “They fly in, make much noise, leave a mess and fly off.”

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Mike Kunkle

MAY 30, 2023

Here are some resources for influencing without authority: Article on How to Influence Without Authority from THNK Article on How to Influence Without Authority in the Workplace from HBS Book: Influence Without Authority Closing Thoughts This isn’t a topic that gets openly discussed a lot, so I hope this post has been helpful.

Decision-making 311

Decision-making Sales Training Sales Sales Management 311

Mike Kunkle

OCTOBER 8, 2023

In this article, I’ll explore how these components intersect and show how their integration can transform your business. In this article, I’ll share my perspectives and provide a framework. Keep this in mind as you read this article, and adapt and adopt what makes sense for you in your current context.

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Red Star Kim

FEBRUARY 22, 2023

Whilst some might argue that content and articles should reflect the firm’s brand and the personality of the author , many smaller practices simply don’t have the resources or expertise to produce high quality content on a regular basis. The initial set up costs to integrate with a web site is from 400 Pounds.

Marketing 26

Marketing Media Communication Digitalization 26

Customer Think

AUGUST 9, 2024

Introduction Find the original article here: [link] In today’s hyper-competitive market, delivering a superior customer experience (CX) is paramount for businesses striving to differentiate themselves. This article delves into the top ten MarTech solutions, that […]

Customer Experience 137

Customer Experience Marketing Digitalization 137

Strategic Account Management Association

SEPTEMBER 22, 2020

Given the rapid pace of change in state, national and global efforts to fight the COVID-19 pandemic, any attempts to summarize “where we are” or “what to watch for next” will be out of date well before publication of this article. Download and share our infographic that supports this article and join our Oct.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Customer Think

JUNE 26, 2024

Exceptional Design Enhancing Tech Adoption and Customer Experience Article source: [link] In the rapidly evolving landscape of technology, digital product design has emerged as a critical factor influencing adoption rates and overall customer experience.

Customer Experience 129

Customer Experience Digitalization Innovation 129

Customer Think

JANUARY 22, 2024

This article was originally posted on [link] In the era of Conversational AI, where voice assistants and chatbots have become integral parts of our daily interactions, the evolution of AI conversations plays a pivotal role in shaping enhanced Customer Experiences (CX).

Customer Experience 129

Customer Experience 129

Customer Think

JUNE 18, 2024

Image Rights for ECXO: Generated by MidJourney and DALL-E The Transformative Power of AI in Physical Product Design: Enhancing Creativity and Customer Experience Article source: [link] Introduction The advent of generative AI is reshaping the landscape of physical product design, driving innovation, practicality, and enhancing the customer experience. (..)

Customer Experience 140

Customer Experience Innovation 140

Customer Think

AUGUST 15, 2024

Introduction Article originaly posted at: [link] Experimentation methods are critical for enhancing Customer Experience (CX) programs by validating hypotheses, identifying improvement areas, and ensuring that new initiatives resonate with both partners and customers.

Customer Experience 137

Customer Experience Innovation Meetings Marketing 137

Customer Think

MAY 27, 2024

The Upcoming Impact of AI on Enterprise Technology Design: Enhancing CX and Business Outcomes Source article: [link] Introduction Artificial Intelligence is revolutionizing enterprise technology, and will redefine enterprise software design, and transform how businesses enhance customer, user experiences and drive business outcomes.

Artificial Intelligence 133

Artificial Intelligence Software Software Customer Experience 133

Customer Think

JULY 25, 2024

Introduction This article was originally posted on: [link] Delivering superior customer experience (CX) is paramount for business success.

Customer Experience 132

Customer Experience 132

Customer Think

JUNE 2, 2024

They may not stick around for long“ The article source: – [link] Introduction Developing a comprehensive Employee Experience program is essential for driving positive business outcomes. Image source ECXO.org How to Develop a Comprehensive Employee Experience Program to Boost Your Company “Start with the needs of employees first.

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132

Customer Think

AUGUST 28, 2024

Here is the link to the original article: Why the Medical Devices Industry Holds a Higher Standard of Customer Experience and Why They Cannot Fail The medical devices industry, […]

Customer Experience 131

Customer Experience Innovation 131

Account Manager Tips

NOVEMBER 25, 2022

There are many ways to use this planning process, but for the purpose of this article, I'm going to assume you are designing the plan in collaboration with your client. It's incredibly comprehensive and many of the articles are accompanied by videos. So here's my easy (in fact insanely easy) effective and quick strategic account plan.

Account Planning 246

Account Planning Key Account Management Account Management Brainstorming 246

Customer Think

MAY 2, 2024

Article source: [link] Simplifying CX Design: How Leading Enterprise Tech Firms Overcome Complex Challenges Part I Seamless customer experiences and clear interfaces are two key elements leveraged by successful tech enterprise to generate adoption, with design being the key to overcoming solution complexity.

Customer Experience 129

Customer Experience Customer Success Innovation 129

Customer Think

JULY 11, 2024

The Imperative for Diverse Metrics and Measurements in Understanding Customer Sentiment Introduction Article Source: [link] Net Promoter Score (NPS) has established itself as a popular metric for evaluating customer loyalty, satisfaction levels, and the likelihood of customer churn.

Customer Experience 128

Customer Experience 128

Customer Think

SEPTEMBER 11, 2024

The original article was posted on Eglobalis.com/blog: [link] What if the secret to skyrocketing your revenue lies in understanding not just what your customers do, but how they feel?

Customer Success 126

Customer Success Customer Experience 126

Customer Think

JULY 19, 2024

This article was originally posted on: [link] In the competitive landscape of B2B technology and services, effective onboarding and design are crucial elements for achieving successful adoption and enhanced customer experience. ” I chose […]

Onboarding 126

Onboarding Customer Experience B2B 126

Sales Readiness Group

APRIL 19, 2023

In this article, we'll look at three different negotiation tactics and give you some examples of how to respond to each one effectively. Negotiation is a really important skill for anyone in a professional setting.

Negotiation 139

Negotiation 139

Customer Think

JULY 3, 2024

Article source: [link] Ethnography and customer experience (CX) blend seamlessly to create a richer, more comprehensive understanding of customers. Ethnography’s immersive approach provides context and depth to customer interactions, offering insights into behaviours, needs, and pain points that traditional methods might overlook.

Customer Experience 124

Customer Experience 124

Strategic Account Management Association

APRIL 5, 2021

In the age of convenience, where same-day deliveries have become the gold standard and news articles are now conveniently timed down to the second, our need for accurate and concise information has never been more pressing. By Jacques Sciammas, President, Selling to Executives.

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

MDI Training

JUNE 12, 2024

June 2024 | Leadership and AI , MDI Inside , training new leader | 0 Comments Challenges and Opportunities in China Do you prefer to listen to this article? March 2024 | Customer Story , International leadership development , MDI Inside | 0 Comments Successful Team Building for Boehringer Ingelheim RCV Do you prefer to listen to this article?

Leadership 105

Leadership Computers and Electronics Digital Transformation Innovation 105

Sales Readiness Group

MAY 15, 2023

In this article, we'll cover: What Is Sales Motivation? While there’s no one-size-fits-all approach, understanding the six common factors that motivate salespeople can help you increase your sales team's motivation to achieve sales goals. What Happens If Sales Managers Don't Motivate Their Teams?

Sales 133

Sales Sales Management Management Sales Leadership 133

Customer Think

SEPTEMBER 24, 2024

This article delves into how cloud computing transforms CRM, explores the […] In recent years, the synergy between cloud computing and customer relationship management (CRM) has significantly reshaped how businesses engage clients and deliver services.

CRM 118

CRM Organization Management 118

Customer Think

JUNE 19, 2023

Today’s article includes an excerpt from my latest book, Built to Win: Designing a Customer-Centric Culture That Drives Value for Your Business (Advantage|ForbesBooks) along with some additional thoughts on the topic. Did you know that custom.

Customer Experience 124

Customer Experience 124

Customer Think

FEBRUARY 8, 2024

For each article, I gather together a set of predictions that have been sent to me over the preceding month. For the last five years, around this time, I’ve compiled a set of customer experience-related predictions for the coming year. I then select the ones that stand out and make the most sense in the current […]

Customer Experience 116

Customer Experience 116

Customer Think

OCTOBER 11, 2023

In this article we provide a short framework for understanding some of the most common sources of complexity in any organisation. Posted originally at [link] How complexities prevent and improve employee and customer experience Is your organisation losing value and capacity to complexity?

Customer Experience 126

Customer Experience 126

MDI Training

JULY 22, 2024

Weak vs Strong AI – Unraveling the Myths You prefer to listen to this article? July 2024 | eLearning , Leadership and AI , Short Knowledge Bits | 0 Comments Weak vs Strong AI - Unraveling the Myths You prefer to listen to this article? Strong AI: Unraveling the Myths by Aline | 22.

Artificial Intelligence 105

Artificial Intelligence Leadership Digital Transformation Digitalization 105

Mike Kunkle

AUGUST 8, 2023

In addition to training, you can map other things to the competencies, such as books, articles, mentors, job aids, or assignments, and assign whatever makes sense to help close the identified competency gaps. Then, align the training you offer with the competencies it supports.

Sales 221

Sales Prioritization Innovation Sales Training 221

Mike Kunkle

FEBRUARY 5, 2023

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. Go re-read the CSO Insights quote I used to start this article. Action Is Real Power.

B2B 231

B2B Sales Decision-making Negotiation 231

Customer Think

AUGUST 8, 2024

In this article, we’ll explore ten common frustrations of brand building and provide solutions to overcoming them, as well as some inspiring real-world examples. Brand building is a complex journey. As a business owner, CEO, or CMO, you may often be overwhelmed by the challenges of establishing and maintaining a strong brand presence.

Digitalization 111

Digitalization Marketing 111

MDI Training

MARCH 14, 2024

Creating Connectedness in a Hybrid Environment Prefer to listen to the article? In this blog article, we will delve into how to create connectedness and a hybrid culture. March 2024 | Impuls series , Leadership Tips , Learning Transfer | 0 Comments Purpose – Why Hybrid is more than a Buzzword Prefer to listen to the article?

Digital Transformation 97

Digital Transformation Leadership Digitalization Artificial Intelligence 97

Upland

JUNE 30, 2023

In this article, we will explore how the integration of NLP AI and enterprise sales methodology is set to reshape the future of enterprise sales. This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Red Star Kim

APRIL 11, 2023

Deconstruct bids to increase understanding An article in PM Magazine in December 2022 by Alex Footman and Stephen Timmins talked about the need to deconstruct a bid in order to properly understand the client requirements and produce a robust plan to meet milestones and differentiate.

Government 130

Government Innovation Meetings Finance 130