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A bite-sized approach to engaging fee-earners in the planning process was suggested: marketing planning process into a professional service firm (kimtasso.com). There are lots of articles on internal communications, buy-in and stakeholder engagement. Review our businessplan. 50% Sector plan.
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He shares the story of how Twitter came into existence from a big picture brainstorming day with people from a podcasting company considering tough competition from Apple and having an idea for an SMS service. The strategy you create is never complete – it is finding a set of answers to basic powerful strategy questions”.
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