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Campaigns, thought leadership and project management – Early engagement, scoping and risk management

Red Star Kim

At the recent PM Forum online workshop on campaigns, thought leadership and project management there were 17 delegates from legal, accountancy and insolvency firms located in London, Belfast, Sutton Coldfield, Manchester, Newcastle, Cambridge and Dubai. The delegate aims, poll results and key takeaways are shown below.

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How Good is Your Marketing Team = How Good is Your Leadership

SBI Growth

The Top 3 Marketing Leadership Attributes that Drive Results. 15 - 20% of your time should be dedicated to providing strategic leadership to your team. Share relevant articles with the team and decide together if new trends are worth testing. Collaborate, brainstorm and build a go to market test plan within your process.

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Legal marketing case studies – Law firm media relations and integrated campaigns (Kysen)

Red Star Kim

After a brainstorm between Kysen and the firm’s director of marketing and BD a campaign was created entitled “Let’s talk about it”. It wanted to raise the profile of new lead lawyers and support cross-selling with commercial clients in Hertfordshire, Bedfordshire and Buckinghamshire.

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Growth Hacking Experimentation

Flevy

This can be in the form of improving the existing content of an article, memo, or whitepaper we write for better conversion. Foster a culture of brainstorming and hypothesis development. The process should have well-defined steps from brainstorming ideas to creating hypotheses, executing hypotheses, and prioritizing ideas.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Enjoy reading! I mean that.

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How Good is Your Marketing Team?

SBI Growth

The Top 3 Marketing Leadership Attributes that Drive Results. 15 - 20% of your time should be dedicated to providing strategic leadership to your team. Share relevant articles with the team and decide together if new trends are worth testing. Collaborate, brainstorm and build a go to market test plan within your process.

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How to Write an Article Outline (For Thought Leaders)

Liston Witherill

How do you get better at writing, overcome "writer's block," and logically structure your articles? Outline your articles before you sit down to write. How do you write an article outline? Writing an article outline begins with your topic. Now your article outline is taking shape. Be exhaustive.