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I previously discussed using the 10-30-10 for voice notes in my video article , but here’s a brief overview. Each interaction should build trust, offer value, and lead to long-term clientrelationships. I talk to executives on a weekly basis, and they tell me they get 5-10 personalized videos a year. 5-10 a year.
At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with clientrelationship management” online workshop. The OnePlace legal clientrelationship management system was acquired by InTapp in 2019. Why do law firms needs SAM?
In this episode we talk about making clientrelationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior clientrelationships. Welcome to Episode 53. And it’s so practical.
The heart of coaching – the coach-clientrelationship. She talks about a relationship of equals rather than the power or expert models. The heart of coaching: the coach-clientrelationship. Articles on coaching skills. These articles on coaching skills may also be of interest. Other books on coaching.
Sadly, this approach may mean that outliers and smaller clients – who may indicate an opportunity or be a weak signal of market and client changes – may be overlooked Client classification matrices – There are many approaches here such as matrices comparing, for example, cost to serve and lifetime revenues.
PM Magazine A few years later I had an article in the first edition of PM Magazine. Working together for over 30 years I was introduced to Richard over 30 years ago by a corporate partner at the City law firm where I worked at the time. And spent 20 years supporting the editor – Nadia Cristina – and contributing regularly.
I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).
The article What Today’s Rainmakers Do Differently (hbr.org) was published in Nov-Dec 2023. Over the past five years, the firm has trained over 500 partners, resulting in stronger clientrelationships and helping increase firm revenue. Rainmaking best practice in professional services firms (Selling behaviours).
This article explains how. This article from HBR has lots of tips on how to write a thank you note and example scenarios deserving of recognition. Developing Knowledge-Based ClientRelationships. Let me know if anything in this article caught your eye, I'd love to hear from you. Bain B2B Elements of Value.
Yet there was an interesting article In March 2023 17 Top Reasons Lawyers Don’t Call Their Clients – The BTI Consulting Group “High-quality voice dialogue between clients and their relationship partners remains rare. This leaves a lot of room to develop clientrelationships”.
This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. This lack of listening caused a plethora of problems for those trying to build empathy and trust in order to create clientrelationships and sell legal services. New soft skills for remote working.
This article explains how. Developing Knowledge-Based ClientRelationships. It explains in great detail how to add value by transforming information into knowledge, helping clients make better decisions and enhancing processes. Let me know if anything in this article caught your eye, I'd love to hear from you.
This is probably the faster way to lose trust in any relationship and is a destructive force that is hard to mend. Clinical Psychologist Lisa Firestone in a recent article in Psychology today said. Action you can take: This approach will have some dependence on your relationship with the other person.
These articles relate to marketing qualifications: New CIM professional marketing qualifications – 2020 (kimtasso.com). There are many articles on building relationships with fee-earners and achieving buy-in, including: DACRIE – A model to enhance business relationships (kimtasso.com).
Companies often solicit testimonials from happy or long-term clients, then present their recommendations as featured quotes, articles, videos, or podcasts. There are two things to consider when generating customer testimonials—what type of story you want to tell and which clientrelationship would best illustrate it.
It's an app that makes it easy to revisit and learn from your eBook and article highlights. It talked about the fact that consultants who bounce in an out of the clientrelationship have more status and impact than account managers that deal with the client daily. "A So, I decided to sign up for Readwise.
Saw this article today, and based on our recent conversations, I thought you would enjoy reading it, too. Relationship building during virtual times is different but by no means is it impossible. Likewise, share your own content so you show up in your connections’ feeds and stay top of mind. For example: Hi Michelle.
This month's titles will help you grow your authority at work, improve your relationships and teach you how to accept feedback (even when you're not in the mood to hear it. + Let me know if anything in this article caught your eye, I'd love to hear from you. How to Get Out of a Reading Slump. My favourite is set goals.
A sales account plan strategy is a vital tool for achieving sales growth and building strong clientrelationships. By the end of this article, you will have a clear understanding of the importance of a well-defined sales account plan strategy in driving sales growth and fostering lasting clientrelationships.
Sure, you’ve probably read numerous articles online dedicated to helping you make more sales. You’ve probably seen just as many videos dedicated to being healthy. Rarely though, are the two concepts ever fused. Yet, paying attention to your health and … Read More »
The Components of Account Growth Strategy An effective account growth strategy comprises several essential components designed to help you optimize clientrelationships and drive sustainable growth. Book demo The Power of Regular Communication Regular communication acts as the foundation for building strong clientrelationships.
If you’ve done your job right, the same client isn’t going to need your service again for a while. The end of a single project doesn’t have to be the end of your clientrelationship. Maintaining a good relationship is the best way to get repeat business out of this scenario. The customer’s needs have changed.
Related articles: Professional Marketing Forum Conference 2021 PM Forum (kimtasso.com) Bidwells. clientrelationship management (CRM) (kimtasso.com) JLL. The firm’s range of research is explored here Overview — Remit Consulting. Property marketing case study – Integrated campaign on farmland value (kimtasso.com).
Thought leadership manual by Tim Prizeman (kimtasso.com) Walking in the client’s shoes Ben Sutton of Grant Thornton and Alain Thys took delegates on the client journey of the future. To future-proof clientrelationships using clarity, empathy, commitment and flair.
This article is a summary of the conversation and key takeaways from a workshop in London for MBL. And to know when to cut their losses and move onto other potential referrer relationships. Working as part of a team helps people develop their relationship competencies which they can then transfer to clientrelationships.
If we do not nurture, tend, and pay attention to our relationships on a regular basis, the weeds of discontent eventually take over our clientrelationships. Selling to a client involves many rewarding, tedious, and painful steps. In our exciting world of sales, this has a direct parallel. We call this follow up.
His key points were: Know the client’s business – and tailor services and messages accordingly Expand who you know across the relationship Build complementary services Help clients see around the corner Engage and follow through with the opportunity The post Cultivate a cross-selling culture appeared first on Kim Tasso.
The more your team members understand your organization’s sales figures and clientrelationships, the more likely they are to surface ideas that can drive revenue for you in the future. I previously wrote a knowledge base article about selecting helpful dashboard cards based on your department or role within your organization.
This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. The event took place on September 29 th 2022.
In this article, we’ll give you a comprehensive overview of the consulting career path. Principal/Director Directors strengthen and develop new clientrelationships. Their key roles include identifying new business opportunities, winning projects, managing clientrelationships, and providing leadership.
In this article, find the ethical concerns and best practices for using AI. We integrate AI into our processes for efficiency, but we never allow it to compromise the personalized human touch that is integral to our clientrelationships,“ he says. ”We
This blog is a shortened version of an article entitled The CX Factor which originally appeared in the October 2021 edition of Modern Lawyer , published by Globe Law and Business. There’s a lot of talk at law firms about clientrelationships. But for many clients these can still seem hollow words based on one-way relationships.
This article explores these two categories as well as possible solutions. With help from Marketing, Sales can develop their “digital brand” to add value to clientrelationships. Rob Hyams gives a dose of reality in this AdExchanger article. Where Marketing Meets Sales?Building Sales Enablement Journey: Sales Coaching.
Kim Tasso article PM Magazine marketing professional services to high net worth clients (kimtasso.com) We also challenged the view that the older generation was less IT savvy adept and less engaged in the use of technology by looking at the evidence. 100% yes Do you have plans to enter or develop new markets?
The role of community, gossip and belief are touched on and there’s reference to Dunbar’s Law (see Clientrelationship management (CRM) – how many close social (kimtasso.com) ). Six leadership skills to master are listed: compassion, look after yourself, respect, time and attention management, self-awareness and listening.
In fact, it’s the road to a dysfunctional relationship. While clientrelationships don’t have the emotional weight of a romance, they still come with loads of financial, career, and mental health implications. In this article, I’ll cover: What it Means to Manage Expectations Well.
ACV is short for annual contract value , and in this article, we’ll discuss why it’s important and what makes it different from other key metrics. Unfortunately, every company has limited resources when it comes to managing clientrelationships. This means some clients are inevitably left waiting in line.
The last thing you want to do is begin the clientrelationship on a foundation of fear and mistrust. While this article has focused on initial sales techniques, the ongoing customer relationship should be founded on the same principles. A good story has tension, and for tension, there has to be something at stake.
It seems every second or third article online discusses how to communicate with them, what they seek in an employer and what gets them operating … Read More » Millennials in the professional world have been a hot topic for the past few years.
Strategic Account Managers (SAMs) are essential for driving long-term success in clientrelationships. This article explores these aspects, offering a concise guide for SAMs aiming to thrive in their roles.
In fact, it’s the road to a dysfunctional relationship. While clientrelationships don’t have the emotional weight of a romance, they still come with loads of financial career and mental health implications. And you’ll immediately get my top 10 podcast episodes and articles right when you sign up.
In contrast, warm calling involves reaching out to a prospect with whom you have already established some sort of relationship or connection. In this article, we’ll explore the differences between cold calling and warm calling , and provide key sales strategies to help improve client engagement and maximize your chances of success.
There has been much debate on my LinkedIn article regarding cold calling. I’ve discussed it in-depth this year especially, as in 2017 and beyond there are simply more effective prospecting methods available today. Seriously, think about the last time someone … Read More »
By involving internal stakeholders early and fostering strong communication channels, strategic account managers can unlock numerous benefits, including improved client satisfaction, streamlined processes, greater and faster innovation, and enhanced business outcomes.
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