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My 10-Step Process for Nailing Prospecting on LinkedIn, According to AMP's CEO

Hubspot Sales

I previously discussed using the 10-30-10 for voice notes in my video article , but here’s a brief overview. Each interaction should build trust, offer value, and lead to long-term client relationships. I talk to executives on a weekly basis, and they tell me they get 5-10 personalized videos a year. 5-10 a year.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. The OnePlace legal client relationship management system was acquired by InTapp in 2019. Why do law firms needs SAM?

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How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. Welcome to Episode 53. And it’s so practical.

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Book review: Coaching skills: A handbook by Jenny Rogers

Red Star Kim

The heart of coaching – the coach-client relationship. She talks about a relationship of equals rather than the power or expert models. The heart of coaching: the coach-client relationship. Articles on coaching skills. These articles on coaching skills may also be of interest. Other books on coaching.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

Sadly, this approach may mean that outliers and smaller clients – who may indicate an opportunity or be a weak signal of market and client changes – may be overlooked Client classification matrices – There are many approaches here such as matrices comparing, for example, cost to serve and lifetime revenues.

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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

PM Magazine A few years later I had an article in the first edition of PM Magazine. Working together for over 30 years I was introduced to Richard over 30 years ago by a corporate partner at the City law firm where I worked at the time. And spent 20 years supporting the editor – Nadia Cristina – and contributing regularly.

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Marketing technology system review – Clean contact data with Cirrom

Red Star Kim

I’ve known David Brady – the serial entrepreneur specialising in professional services marketing technology – for more years than either of us care to acknowledge (but see the articles below if you’re interested). Although HubSpot has suggested the figure is closer to 22% with data from 2013-14 Database Decay Simulation (hubspot.com) ).