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The Importance of Co-Creating Value with Every Strategic Customer

Account Manager Tips

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. We hear the word "value" all the time.

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Top 10 Innovation Links of the Week: 11.20.15

Planview

Welcome to Spigit’s weekly link roundup, where we feature a carefully curated selection of our favorite links to great content on innovation, crowdsourcing, and more from around the web. The skinny: Learn about innovation disruption in the healthcare industry. Getting to ‘Yes’ for Corporate Innovation.

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5 Examples of Disruptive Startups to Inspire Entrepreneurs in 2025

Hubspot Sales

In this piece, I will share five examples of some of the most disruptive startups doing meaningful work, as well as the lessons they offer for those ready to innovate. Its about staying ahead, continuously innovating, and adapting to shifting market demands. According to its co-founder, the company was born out of this frustration.

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KPI Management: Open Innovation KPIs

Flevy

Open Innovation Programs represent a paradigm shift in how organizations approach innovation, moving beyond the confines of internal R&D to leverage the collective creativity and expertise of external partners.

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Alastair will be writing an article for a future edition of PM Forum magazine. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here.

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Why isn’t Marketing in the KAM/ SAM journey ?

Cosawi

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. However, integrating ABM into KAM journeys is not without its challenges. appeared first on Cosawi.