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The many colours of B2B sales performance

KAM With Passion

When it comes to articles and talks about commercial performance, there is a certain form of rejection of polychromy. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. In addition, the stability and loyalty of the customer base are essential factors for profitability.

B2B 130
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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

Alastair will be writing an article for a future edition of PM Forum magazine. Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). 75% were from the UK, 14% Australia, 3% Ireland, 3% Canada and 5% from the rest of the world. Firms anticipate an average 8.5%

Marketing 130
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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Why do law firms needs SAM?

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Why Start a (True) Key Account Management Initiative?

KAM With Passion

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.

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29 Tools & Resources for Today's Entrepreneur

Hubspot Sales

It's a robust tool with dozens of features for managing finances, including bill management, invoices and payments, payroll, project profitability, cash flow, contractors, and reports. Squarespace is a website creation and management tool to get your business online and ready for customers. And it integrates with common platforms (i.e.

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The 10 Best AI Tools for Small Businesses and How to Use Them

Hubspot Sales

You’ll see me use it to research use cases for this very article a little later on.) I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. You can find core AI features like content creation, deduplication features for your lists, emails and workflows, and HubSpot’s AI-powered companion, ChatSpot.