Strategic Account Management Association

SEPTEMBER 22, 2020

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. Early in 2020, many health care organizations were already leveraging AI to improve decision making and automate difficult or tedious tasks.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Mike Kunkle

FEBRUARY 5, 2023

Worse, recently, I’ve read an increasing number of articles and posts about how buying has become so convoluted and non-linear, that given that and a buyers’ market, sales process just doesn’t matter anymore. click the image to see a larger version] This makes sense, right? Should sales process be adaptable?

B2B 231

B2B Sales Decision-making Negotiation 231

Hubspot Sales

JULY 22, 2024

Why would you need a script for making a cold call? Before the end of the day, you need to make 100 calls. In this article, I’ll share more about cold calling and show you what a typical cold call looks like — plus what I consider to be the best cold call script ever. (If Rep: Are you the decision-maker? Consider this.

Value Proposition 111

Value Proposition Decision-making Software Software 111

Mike Kunkle

APRIL 8, 2023

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. In addition to having the right decision makers in the deal, which is part of qualification, it’s important to assess the landscape and relationships. Here’s what I mean.

B2B 243

B2B Sales Decision-making Stakeholders 243

MDI Training

MARCH 25, 2025

MDI’s Leadership Lab: Unlocking the Future of Leadership Training Would you like to listen to this article? AI complements these approaches by enhancing personalization, enabling real-time feedback, and increasing scalability, making leadership development even more effective and accessible.

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

Mike Kunkle

AUGUST 30, 2023

They must show that they can make an impact with enablement and move the needle on the metrics that matter most. But there is much an enabler can do to lead the change projects, garner the support needed, and continue to nudge, push, cajole, and lead the way to making a business impact. There is a proven-effective path forward, though.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Mike Kunkle

AUGUST 8, 2023

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. This abundance of data can lead to analysis paralysis, where decision-makers are overwhelmed without the insights to drive action.

Sales 221

Sales Prioritization Innovation Sales Training 221

Red Star Kim

APRIL 24, 2023

Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption). However, there can be concerns about the environment for taking and making telephone calls – with concerns about “Can you be overhead?”.

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. You need your client engaged and communicating, but they don't always see it that way. So before you go chasing your client, make sure you're prepared.

Key Account Management 130

Key Account Management Account Management Decision-making Communication 130

Red Star Kim

MAY 2, 2023

Video) (kimtasso.com) ) C-suite skills that matter most In August 2022, Harvard Business Review published an article on succession that addressed the C-suite skills that matter most. (I used the “Worry monster” to explain soft skills previously: What are soft skills? And why are they so important?

Emotional Intelligence 100

Emotional Intelligence Leadership Decision-making Publishing 100

Hubspot Sales

FEBRUARY 13, 2025

In this article, Ive deep-dived into the MEDDPICC sales methodology, from what it is and how you can use it, to top tips from seasoned sales pros who use MEDDPICC and describe it as transformational. By the time Id finished this article, I was already bringing the MEDDPICC sales methodology into my own business. Decision Criteria.

Decision-making 52

Decision-making Sales eCommerce B2B 52

PandaDoc

MARCH 25, 2025

Its a decision that requires research, deliberation, and often, multiple stakeholders. In this article, well explore the challenges of complex sales and the strategies your team can use to close deals more efficiently. Build relationships: Be available to your prospect and any decision-makers. This involves tailoring your offer.

Sales 52

Sales Supply Chain Decision-making Stakeholders 52

Red Star Kim

OCTOBER 3, 2022

This article summarises the delegates’ key pitching insights – Qualification, Branding and Following up. Assess decision criteria and processes. Most firms used templates to make compiling pitch and tender documents quick and efficient and preserve branding. Qualification. Obtain early insight into potential needs.

Meetings 130

Meetings Decision-making Communication Marketing 130

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? There is an art to it, which I’ll walk you through in this article. Understanding the buyer’s terminology and speaking their language can make or break your story.

Shareholders 130

Shareholders Value Proposition Decision-making Communication 130

Hubspot Sales

SEPTEMBER 17, 2024

In this article, I’ll define AI sales coaching, talk through its benefits and challenges, and share some examples of AI sales coaching in-action. No more over-communicating what you need, or when you need it. This will be the only time in this article where I say something super “federal,” as the kids say. The best part?

e-Learning 59

e-Learning Sales Decision-making Healthcare 59

Hubspot Sales

SEPTEMBER 4, 2020

Maintaining eye contact when speaking with someone face-to-face is an important form of nonverbal communication, especially when building trust. However, staring directly into your prospect's eyes for your entire meeting is bound to make them feel uncomfortable. Eliminate Decision Fatigue. Bring Up Bad Experiences.

Decision-making 131

Decision-making Small Business Communication Sales 131

Hubspot Sales

APRIL 30, 2020

It listed information for all the prospects in my California territory including the company name, revenue figures, address, telephone number and — of course — the decision maker’s name and title. After all, that’s what they beat into our heads during the intensive five-week training program I’d just completed: Go for the decision-maker.

Sales 144

Sales Decision-making Software Software 144

Mike Kunkle

JUNE 12, 2022

I originally posted it as a LinkedIn Article in August of 2020 and unfortunately, find it relevant again already in mid-2022. Unfortunately, many company executives still needed to make tough choices, even with their revenue-producing teams. This is a post I never wanted to write. Strategy First. Solving Complex Business Problems.

Sales 130

Sales Decision-making Virtual Selling Remote Working 130

Red Star Kim

OCTOBER 17, 2022

Two illustrations: Top marks to McGuire Woods lawyers for this article Abandoned Mines and Data Retention Policies: Time to Clear the Explosives Out of the Shed | Password Protected (passwordprotectedlaw.com). Other cognitive biases were considered Book review: Nudge: Improving decisions about health, wealth (kimtasso.com).

Remote Working 130

Remote Working Communication Internet Decision-making 130

Hubspot Sales

NOVEMBER 30, 2020

You never get a second chance to make a first impression. But many salespeople and marketers make the mistake of crafting a perfect sales email, holding a great meeting, or running a fantastic product demo, and then sitting back and doing nothing. This is a major purchasing decision and cannot be rushed.

Decision-making 144

Decision-making Sales Meetings Stakeholders 144

Cosawi

NOVEMBER 26, 2024

This article explores the role of a COE in transforming and sustaining SAM efforts, focusing on three critical success factors: 1. Active Engagement: Executives must be actively involved in SAM initiatives, not just as sponsors but as participants in key activities and decision-making processes. Securing Executive Sponsorship 3.

Innovation 52

Innovation Account Management Account Planning Decision-making 52

Jermaine Edwards

APRIL 3, 2020

This doesn’t mean it will be easy nor will you not have to make tough decisions. It just means the effort and tough decisions will be worthwhile. Selecting the right team and identifying those resources makes a big difference. Two – VUCA Decision Making. Identify the exact problem you need to solve.

Decision-making 130

Decision-making Profitability e-Learning Negotiation 130

Red Star Kim

OCTOBER 10, 2023

Other advice in the article includes offering micro courses. When your employees want to learn a new skill, they typically don’t Google it or refer to your learning management system (LMS) first; 55% of them ask a colleague.

Artificial Intelligence 130

Artificial Intelligence Emotional Intelligence Decision-making Digitalization 130

Hubspot Sales

MARCH 17, 2025

Ive already written an article on CRMs with AI , but I wanted to take my curiosity about AI and CRM one step further. So, in this article, Im focusing specifically on three generative AI CRMs, how generative AI can improve the sales process, and much more. Waddell says, I use [HoneyBook] for client communication for my ecommerce site.

CRM 52

CRM Artificial Intelligence eCommerce Communication 52

ACT

FEBRUARY 20, 2025

In this article, well take a closer look at must-have sales negotiation skills and strategies for small businesses. That makes negotiation all the more important for small businesses with tight profit margins and cash flow constraints. Its the key to making them feel valued and building trust.

Negotiation 52

Negotiation Small Business Profitability Sales 52

Red Star Kim

OCTOBER 1, 2023

I first mentioned SCARF in an article about neuroscience and leadership Leadership: Lessons from Star Trek and Neuroscience – Kim Tasso back in 2012. There David Rock talked about the neuroscience of leadership – the need to still your mind, improve emotional regulation, watch non-verbal signals and take care with feedback.

Leadership 147

Leadership Emotional Intelligence Performance Review Communication 147

Account Manager Tips

NOVEMBER 24, 2022

Listen to this article. A much-needed "people skills" primer and master class in all facets of workplace communication Do you know how to ask for help at work without sounding dumb? With case studies, micro strategies, and example language, readers will learn communication skills that can be practiced and implemented immediately.

B2B 130

B2B Key Account Management Account Management Decision-making 130

Nutshell

SEPTEMBER 18, 2024

With this integration, you can automatically track your calls in Nutshell, sync contact information across both platforms, and make calls directly from Nutshell. Sales teams, customer support teams, and beyond use KrispCall to make important calls and manage phone and SMS communications. Table of Contents What is KrispCall?

CRM 126

CRM Internet Decision-making Communication 126

Red Star Kim

MARCH 4, 2024

They fear making mistakes and don’t want to appear vulnerable. Their behaviour makes you feel irritated, inferior, worthless and stupid. They may make you feel stifled, stupid or untrusted. You need to avoid making mistakes or paying insufficient attention to detail. Please let me know if you’d like a copy.

Management 147

Management Communication Leadership Digitalization 147

Upland

OCTOBER 17, 2023

Its many evolutions and the powerful AI of today make it an irresistible tool to many. Its content capabilities make it an indispensable tool for your sales team. Getting a complete picture of decision-makers Do you know everything about the decision-makers in your target accounts? Many writers use AI to spark ideas.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Hubspot Sales

SEPTEMBER 15, 2020

In fact, 82% of B2B decision-makers think sales reps are unprepared. Being knowledgeable in your business/industry is an important factor in prospects purchasing decisions. Is there a new study that was posted in Nature about communication and job satisfaction? Building rapport is a major deal when it comes to making a sale.

Decision-making 135

Decision-making Sales B2B Account Management 135

Arpedio

MARCH 10, 2025

AI is revolutionizing the way sales teams identify, target, and engage key accounts by making sense of complex data, predicting buyer intent, and delivering hyper-personalized experiences at scale. In this article, well explore how AI is reshaping ABS in 2025 and why sales teams that embrace it will stay ahead of the curve. The result?

Decision-making 52

Decision-making Prioritization Communication Organization 52

Red Star Kim

NOVEMBER 9, 2023

Let it grow like a weed in the garden | Henry Mintzberg ) The way to achieve great employee engagement is addressed in this 2021 book Book review: Influential Internal Communication by Jenni Field (kimtasso.com) ) Think before you plan “Strategy is about outthinking your competition. What is the informal decision-making process?

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Red Star Kim

NOVEMBER 8, 2022

This article “Soft skills revisited – with a leadership perspective” has just been published on Lexology. Maybe the anxiety of communicating across the ether led people back into push communications and output rather than input mode.

Leadership 100

Leadership Emotional Intelligence Remote Working Digitalization 100

Jermaine Edwards

NOVEMBER 25, 2021

Almost every business on the planet has been compelled to make adjustments, and in most cases transform the way they relate to their customers from an entirely virtual environment. In light of these dramatic changes, this article takes things to the next level. Decision-making and resources are accessed faster when you need them.

Stakeholders 130

Stakeholders Shareholders Decision-making Key Account Management 130

Red Star Kim

MARCH 1, 2024

This is challenging as everyone is time poor and most communications are digital. And we know that face-to-face communication is most effective in building relationships. Building empathy with fee-earners helps us to understand what they expect and any assumptions they may be making about the likely results.

Stakeholders 130

Stakeholders Decision-making Emotional Intelligence Communication 130

Nutshell

OCTOBER 19, 2020

Unlike PPC advertising , you’re not spending a dime to put this content in front of searchers—outside of what you pay your content team to produce it—which makes SEO an incredibly cost effective lead source. No matter what page they land on, make sure the visit-to-lead path is clear and coherent. Keep Your Target Persona in Mind.

Publishing 133

Publishing B2B Small Business Manufacturing 133