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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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All the things marketers can (and should) be doing with a CRM

Nutshell

Although typically perceived as software for salespeople, CRMs are the secret sauce behind most successful marketing initiatives. A CRM is an integral piece of software for marketers and salespeople. Most CRMs will help you: Segment your audiences Tailor custom content to each audience (e.g., INTGRATION.

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Your Playbook to Implementing a CRM into Your Sales Team

Hubspot Sales

Nowadays, a CRM's utility lands somewhere between "incredibly helpful" and "absolutely essential." So, let's say you're in that boat, and you make the call to introduce a CRM into your business operations. Well, generally, that decision is followed by the process of implementing the system. What happens next?

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Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own.

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The Utmost Importance of CRM Analytics

Agile CRM

It is no longer about making a sale because long gone are the days when customers obliged to simple product advertisements and sales catalogs. This is where CRM analytics finds its relevance. Companies typically make use of excellent CRM solutions to stay on top of their customer relationships. What is CRM analytics?

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Benefits Of Apptivo CRM Software

Apptivo

Are you looking to switch to CRM Software? Are you unhappy with your current CRM platform? This blog walks you through the evolution of Apptivo and how Apptivo CRM solutions have the potential to bring a huge difference to your business. But, the question is, does all the Sales CRM benefits your user requirement or not.

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How to Radically Improve Your B2B Sales Win Rates

Mike Kunkle

My point here, is that you should make a purposeful determination on these levels, clearly define them, train them, and coach to them. They should be well documented in your CRM, preferably with a scoring system. Are they: An Influencer , who has some level of recognized expertise, sway with the decision makers, or political capital?

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