Red Star Kim

MARCH 6, 2023

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops. The golden circle (another dot?)

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Hubspot Sales

MAY 7, 2020

At a minimum, you should know how many years the company’s been in business, the number of employees, their location, and their value proposition. For example, here’s a talking point I could use: “I saw that you posted a blog article last week on cybersecurity at your company with a really intriguing title.

Cybersecurity 134

Cybersecurity Value Proposition Decision-making Stakeholders 134

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Zendesk

APRIL 21, 2022

In this article, we’ll explore the question, “What is solution selling?” Form a consensus about the key value propositions and unique selling points, and make sure the language your sales team uses aligns. Legal teams need airtight cybersecurity to keep their clients’ information safe.

Sales 98

Sales CRM Cybersecurity Meetings 98

PandaDoc

SEPTEMBER 19, 2023

In this article, we’ll explore why pivoting toward a vertical market approach, both as a model for small and medium-sized businesses and as a framework for sales and marketing campaigns, can help your team achieve outperformance. For example, if you’re in the technology industry, you might target businesses in need of cybersecurity solutions.

Marketing 52

Marketing Advertising Sales Value Proposition 52

SBI

NOVEMBER 7, 2019

Resources All White Paper Awards & Recognition Blog Article Brief Case Studies eBook ebooks & Guides Funding & Acquisitions Guide Industry News Infographic Interview Podcasts Report Resources Video Video Reviews Webinars. Blog Article. Blog Article. A well-presented value. Blog Article. Blog Article.

Acquisition 20

Acquisition Account Planning Onboarding B2B 20