Red Star Kim

JUNE 1, 2023

Whilst there are many ways to differentiate (see below) it does imply that you will consider – from the client’s perspective – how your firm’s offering or value proposition is different from the competitors. There’s an introduction to value propositions at: What is a value proposition or USP – and how do I create one?

Value Proposition 130

Value Proposition Innovation Marketing Media 130

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Does the return on investment provide significant benefits to make them worth pursuing? In other news + How to Add Customer Value for B2B in 3 Easy Steps.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Flevy

MARCH 8, 2022

Value Players. Each archetype is characterized by its Customer Value Proposition. This is achieved by first dissecting its Value Proposition into the relevant Strategic Archetypes; and then by identifying those Supply Chain Models most relevant to its Strategic Archetypes. Buy Decision. Premium Players.

Supply Chain 111

Supply Chain Value Proposition Procurement Manufacturing 111

Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

ProlifIQ

DECEMBER 18, 2024

Leveraging AI In Pre-Sales and Post-Sales Processes Account research has historically been cumbersome, taking hours to find the different details you need to make a strong pitch to your target accounts. AI is being used across every function now, but the pre-sale process is a terrific place to bring AI into your process and workflow.

Account Planning 52

Account Planning Management Value Proposition Account Management 52

Help Scout

MAY 21, 2019

That’s why we need value propositions. They help us to achieve clarity around our brand, enabling us to craft messages that can speak to customers in the language that makes sense to them. A value proposition is all about being customer-focused and putting yourself in their shoes. What is a value proposition?

Value Proposition 40

Value Proposition Supply Chain Communication Insurance 40

SBI Growth

MARCH 29, 2013

Making time for a sales call takes away from an already limited schedule. During the Buyer's decision-making process, your support team provides the following benefits: Influence. Demonstrating the value of the offering wins the deal and preserves the deal size. Share articles and market insights you gain from the field.

B2B 117

B2B Value Proposition Sales Construction 117

Hubspot Sales

MARCH 22, 2021

Have you ever come up against a decision maker who is glaring at you with arms crossed (in person or via a video call), daring you to take up their time? The best way to engage them in a meaningful conversation — while building credibility, trust, and rapport — is by telling a value-based story. 3 Steps to Create Value-based Stories.

Shareholders 130

Shareholders Value Proposition Decision-making Communication 130

Nutshell

JUNE 5, 2020

When GumGum , an AI image recognition software firm, wanted to reach decision-makers at T-mobile, they knew that traveling the beaten path of sending outbound emails wouldn’t work. . That’s why personalizing your lead generation around the human making decisions on the other end will almost guarantee that you earn attention.

Procurement 96

Procurement Value Proposition B2B Sales 96

Red Star Kim

FEBRUARY 21, 2024

We ask questions to avoid making wrong assumptions or adopting the wrong focus. will make people pause to consider how their feelings compare with those they had the previous day. How can I help to make this better for us?” “How You see this in multiple choice questions and they can be used as a closing technique. Why act now?

Negotiation 130

Negotiation Value Proposition Emotional Intelligence Decision-making 130

Red Star Kim

OCTOBER 24, 2022

This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Cosawi

JANUARY 24, 2025

This article explores these roadblocks and insights for overcoming them, drawing from the work at Cosawi and years of practitioner experience and focusing on two areas: Roadblocks to customer-led and team-enabled account work Why key account managers hesitate to integrate ABM into their teams.

Co-Creation 40

Co-Creation Marketing Key Account Management Value Proposition 40

Red Star Kim

JUNE 7, 2023

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.” 1 firm in Ireland.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Revenue Storm

JULY 13, 2021

So, we need to align our proposition with a business priority of one or more senior client executives that have the power to assign budget, commit resources, and most importantly, say YES to our business proposition – the real decision makers. It’s ok not to know the answers about business value or who wins in the early stages.

Value Proposition 78

Value Proposition Procurement Suppliers Profitability 78

Red Star Kim

JANUARY 22, 2024

And that technology is making some jobs obsolete. Understand how and why they make decisions. Urgency (are you making it crucial?) It helps with developing the value proposition by considering three buckets: How your service is the same as competitors? Our buyers’ reality is a constantly changing flux.

Value Proposition 100

Value Proposition Emotional Intelligence Sales e-Learning 100

Red Star Kim

JUNE 15, 2023

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Hubspot Sales

AUGUST 12, 2020

Today, the information that buyers need to make a purchase decision is just a click away. If salespeople cannot add value beyond the information buyers can find on their own, the buyer has no reason to engage with salespeople at all. In the decision stage, buyers have decided on a solution category.

Sales 140

Sales Decision-making Healthcare Value Proposition 140

Hubspot Sales

JUNE 17, 2024

Introduction to Video Prospecting Using Video for Follow-up After a Meeting Objection Handling With Video The Proposal Video Asking for a Referral With Video Video Selling Basics When you want to make a video, you must start with the basics. Look into the Camera : Looking at yourself while recording can make you nervous. Why Use Video?

Value Proposition 105

Value Proposition Sales Meetings Decision-making 105

Openview

JANUARY 24, 2019

Editor’s Note: This article first appeared on LinkedIn here. . They interfere with decision-making, reduce our scope of awareness, and sabotage sales results. “Know thy value, know thyself.” ” Sales professionals add compelling value. This results in a clearly communicated value proposition.

Value Proposition 94

Value Proposition Sales Leadership Decision-making 94

Hubspot Sales

FEBRUARY 21, 2018

Jill Konrath, author of "Selling to BIG Companies," “SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers,” “Agile Selling,” and “More Sales, Less Time,” is an expert when it comes to navigating complex sales, making prospects’ lives easier, and increasing efficiency. HubSpot Sales Blog. Best for: Salespeople.

Sales 145

Sales Sales Management B2B Leadership 145

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. Modern CMOs see their role as guiding and inspiring thousands in their firms to communicate consistent brand values and messages. None for size of business, size of transaction, decision-making, nature of buyer). 10% Needs based.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

AUGUST 14, 2023

Make your content stand out. If an article piques curiosity, people are to read and engage. A series of articles or posts might be arranged around content pillars in a content management plan. Some people refer to a value proposition – what are you offering? Attention You need to cut through the noise.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

NOVEMBER 27, 2017

Map the decision-making process. Provide value. 2) Map out the decision-making process. The larger the company, the more complex their decision-making process usually is. Wondering how you’re supposed to figure out a corporation’s decision making process on their behalf?

Procurement 111

Procurement Decision-making Negotiation Value Proposition 111

Hubspot Sales

OCTOBER 17, 2022

So you, as a salesperson, need to be prepared to deal with more company representatives before you're put in touch with a legitimate decision-maker, mid-recession. Don't take your foot too far off the gas, but be ready to give prospects a little more room to make their decisions. So how do you prepare for this trend?

Value Proposition 128

Value Proposition Sales Stakeholders Decision-making 128

Hubspot Sales

NOVEMBER 21, 2018

decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”. Decision maker: gives final approval for the purchase. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Red Star Kim

OCTOBER 19, 2023

This article supplements the learning resources from the session. Finding a suitable location (quiet and without interruptions) to make calls when working in an office environment was sometimes a challenge. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Revenue Storm

MARCH 14, 2023

Well, maybe not, because you may have been told one of the following buyer excuses: #1: “I am the decision maker.” – This is the classic of all deceptions. In a complex B2B sales cycle, there is rarely one decision maker. Remember, our mission is to find the other buyers and influencers and broaden our value proposition.

Procurement 78

Procurement Value Proposition Decision-making B2B 78

Hubspot Sales

JUNE 5, 2018

Your sales pitch can make or break the deal, so it’s a good idea to have that nailed down before meeting with your customer. Nobody has that kind of time and, to be honest, if you need an hour to relay your value proposition, you’re doing it wrong. Make it real and tangible. Share industry validation and awards.

Sales 145

Sales Artificial Intelligence Value Proposition Decision-making 145

Revenue Storm

FEBRUARY 15, 2022

Typical decision-makers in each client where you can deliver value or create Partner Allies: IT, Finance, Marketing, Sales, Operations, Engineering, Regulatory, Strategy, HR. Activity Goal: One meeting with a new decision-maker each week. Here is a sample activity plan for a strategic account manager: Five Clients.

Value Proposition 78

Value Proposition Sales Global Accounts Account Management 78

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. People want to join a winning team and to visualise their progression.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Hubspot Sales

JUNE 22, 2018

These 45 tips from three remarkably insightful sales experts should make it much easier for you. If so, make this clear in your message. Instead, create value proposition statements that demonstrate your knowledge of your prospect's business drivers. Download Jill's Value Proposition Kit.).

Value Proposition 112

Value Proposition Sales Decision-making eCommerce 112

Account Manager Tips

AUGUST 9, 2022

Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Understood buying and decision making process and criteria. Connected with key stakeholders and decision makers. Differentiated my value proposition. not you) to solve the problem.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

Hubspot Sales

MAY 7, 2020

Because they're on the cusp of a decision, there's little need to "warm them up." At a minimum, you should know how many years the company’s been in business, the number of employees, their location, and their value proposition. into evaluating budget, need, and timing so you can close the sale. to 8:20 a.m. local time.

Cybersecurity 134

Cybersecurity Value Proposition Decision-making Stakeholders 134

LinkedFusion

NOVEMBER 26, 2024

Whether you’re in B2B marketing or looking to expand your professional network, LinkedIn provides the tools to connect with decision-makers and turn connections into customers. LinkedIn lead gen forms make it easy to capture contact details directly, reducing the cost per lead and boosting efficiency.

Decision-making 40

Decision-making Value Proposition B2B Leadership 40

Revenue Storm

FEBRUARY 16, 2021

Today, we still see so many important client meetings miss the chance to make real progress due to a lack of serious preparation. People typically make buying decisions first on emotions, and then rationalize with fact and evidence-based reasoning that aligns to the decision. Research is Table Stakes. Outcome Management.

Value Proposition 78

Value Proposition Sales Meetings Decision-making 78

Red Star Kim

MAY 11, 2023

Brands have attributes, values and personality – customers will perceive or make associations with a brand that can be positive or negative. Google ZMOT (Zero Moment of Truth) describes this less as a journey and more as a flight map: Zero moment of truth (ZMOT) decision-making moment – Think with Google.

Management 130

Management Co-Creation Publishing Leadership 130