Account Manager Tips

AUGUST 31, 2022

When clients say "price" they really mean value How to differentiate through value Steps to stand out from the competition World Letter Writing Day Workshop: How to successfully execute a negotiation strategy In other news Quote of the week. A differentiated value proposition is the first step of transforming ideas into results.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Account Manager Tips

SEPTEMBER 7, 2022

A single value proposition can’t appeal to all your clients. A differentiated value proposition is the first step of transforming ideas into results. Adapted from: Maximizing Value Propositions to Increase Project Success Rates Remember: you don’t have to be the best. This article explains how.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

FEBRUARY 16, 2023

Managing growth – Superpositioning matrix An article in the April 2020 PM Magazine by Alistair McLeod at Gray Fox Consulting questions whether growth is good for your strategy. “ Tendency to try to do too much – focus on doing less but doing better (e.g. four annual multi-layered programmes).

Value Proposition 130

Value Proposition Government Facilitation Profitability 130

Red Star Kim

AUGUST 7, 2023

These are shared with their colleagues to act as a further prompt as well as inspiring others to try something new too The entire firm takes part in Tech Timeout Tuesday each year as an annual commitment to boost their digital wellbeing.

Communication 130

Communication Management Value Proposition Stakeholders 130

Red Star Kim

JUNE 7, 2023

Competitor analysis is discussed further here Pitching, differentiation and competitor analysis (kimtasso.com) It was interesting to read about the success of a “ one firm” strategy Capturing the value of ‘one firm’ | McKinsey (May 2023) where research across 2,000 companies shows that it pays to operate as “one firm.”

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Help Scout

MAY 21, 2019

That’s why we need value propositions. A value proposition is all about being customer-focused and putting yourself in their shoes. What is a value proposition? There are several key dimensions to include a value proposition, including: Relevancy — why should your customers care?

Value Proposition 40

Value Proposition Supply Chain Communication Insurance 40

Red Star Kim

AUGUST 14, 2023

If an article piques curiosity, people are to read and engage. A series of articles or posts might be arranged around content pillars in a content management plan. As well as those designed for the digital age such as RACE (Reach, Act, Convert, Engage). Some people refer to a value proposition – what are you offering?

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Account Manager Tips

SEPTEMBER 15, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. Step 2: Create a personal branding plan I followed the advice of Branding Pays and CareerKred and came up with my value message based on what I do, the context and value, and supported it with evidence.

Key Account Management 130

Key Account Management Account Management Media Publishing 130

Account Manager Tips

SEPTEMBER 7, 2022

Your digital reputation. and settled on a definition that made sense to me: to control my digital reputation. Step 2: Create a personal branding plan I followed the advice of Branding Pays and CareerKred and came up with my value message based on what I do, the context and value, and supported it with evidence.

Key Account Management 130

Key Account Management Account Management Management Media 130

Red Star Kim

JULY 11, 2022

There are lots of articles on internal communications, buy-in and stakeholder engagement. It may take time to build up to a full ROI analysis – especially where both digital and traditional methods of marketing and business development were deployed. Digital and content analytics. Persona / audience. Initiatives.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

OCTOBER 24, 2022

Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. sales processes 2.

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

Flevy

FEBRUARY 26, 2024

We’ve living in the Digital Age. Pretty much every organization is pursuing a Digital Transformation Strategy to some degree. Digital Transformation Strategy encompasses the integration of digital technology into all areas of an organization, fundamentally changing operations and business models.

Digital Transformation 52

Digital Transformation Digitalization Management Innovation 52

Red Star Kim

FEBRUARY 28, 2023

There were comments about the importance of the Employee Value Proposition (EVP) which is similar to the firm’s overall brand but with a focus on what value there is for potential employees. And looked at how such tools might be applied to both web site SEO strategies and other digital marketing strategies.

Emotional Intelligence 130

Emotional Intelligence Management Business Planning Value Proposition 130

Red Star Kim

JANUARY 22, 2024

I also wrote a blog post about one of Helen’s digital products here: System review: CogniClick for instant, personalised research (kimtasso.com) ) Further details of the author: Helen Kensett | LinkedIn Overview This simply but powerfully illustrated little black book comprises 260 pages. My books are listed here Publications by Kim Tasso.

Value Proposition 100

Value Proposition Emotional Intelligence Sales e-Learning 100

Red Star Kim

MARCH 6, 2023

Delegates were from legal and accountancy firms with roles as varied as marketing, digital marketing, business development, PR and key accounts (executives, managers and a director). And we analyse the analytics from our digital marketing performance. Often we identify trends by placing a line of best fit across the dots on a chart.

Strategic Thinking 130

Strategic Thinking Cybersecurity Digitalization Stakeholders 130

Account Manager Tips

JULY 6, 2022

ne the value potential of the solution for customers. Use of knowledge management systems and learning with customers Provide value proposition for the customer's network. Focus on those with the greatest potential, and an appetite for value co-creation. (If Designing and producing the solution. ts and sacri?ces.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Red Star Kim

OCTOBER 19, 2023

This article supplements the learning resources from the session. Some were fortunate to receive full details from the firm’s CRM supported by analytics showing digital activity and enquiry details. We explored the fundamentals of relationships, managing inbound calls and planning outbound calls.

Emotional Intelligence 130

Emotional Intelligence Value Proposition Decision-making Digitalization 130

Red Star Kim

JUNE 27, 2023

You can also promote discussion of “What good looks like” Entrepreneurship – Obtain ideas for new markets to target or gain insights to develop differentiated positioning or value propositions at structured brainstorms. Achieve early sense-checking and promote bold and innovative thinking.

Leadership 130

Leadership Management Stakeholders Communication 130

Red Star Kim

MAY 11, 2023

The final section of this chapter looks at how digital techniques can be used to build trust as an online currency to improve brand positioning. So Davis, Dunn & Aaker proposed the brand touchpoint wheel in their 2002 book – pre-purchase experience, purchase experience and post-purchase experience.

Management 130

Management Co-Creation Publishing Leadership 130

LinkedFusion

MARCH 10, 2025

Understanding LinkedIn Outreach LinkedIn is more than just a digital resumeit’s the world’s largest professional networking platform with over 900 million members. At [your company], we’ve helped similar organizations in [their industry] overcome [specific challenge] by [brief value proposition].

Value Proposition 40

Value Proposition Digitalization Meetings Publishing 40

Hubspot Sales

MAY 12, 2022

Social media accounts, websites, digital portfolios, blog articles, and the various ways you communicate all contribute to your unique identity and image. Your value proposition might be about you but it's not for you. What value can I offer to my community/industry/network? Unaware of your personal brand?

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

Hubspot Sales

OCTOBER 29, 2019

Have you read any interesting articles related to your prospect’s industry? Then share the articles you think would be particularly interesting to your buyers on LinkedIn, or tweet them out. In the world of social selling, salespeople’s social profiles should be more than digital resumes. Share them. By reading. Seek referrals.

Media 130

Media Sales Value Proposition Software 130

Nutshell

JUNE 11, 2021

In this article, we’ll be talking about the second and third points. Offering personal interaction in a highly digitized landscape is a terrific way to differentiate yourself. Most brands’ online marketing messages revolve around unique value propositions—as they should. Sell solutions, not features. Work Email *.

B2B 113

B2B Value Proposition Communication Acquisition 113

Red Star Kim

JUNE 15, 2023

Financial information, adverse filings, directors and managers, financial strength metrics such as credit scores and ratings and CCJs, shareholders, subsidiaries and branches, company structures and the corporate family, M&A activity and rumours, industry descriptions, SIC codes and research, news articles from various high profile sources.

Key Account Management 130

Key Account Management Account Management Management Client Relationships 130

Revenue Storm

DECEMBER 7, 2021

Through coaching, the seller began thinking more holistically and aligned his thinking to his customer’s strategic digital transformation corporate initiative. This led to broadening the conversation to the core business issues the organization was trying to solve through a digital transformation.

Digital Transformation 78

Digital Transformation Procurement Value Proposition Digitalization 78

Hubspot Sales

MARCH 23, 2020

This article will offer some perspective and guidance on how to tap into them. Of all the generations accounted for in this article, it seems like Gen X — born between 1965 and 1979 — gets glossed over the most. They're a generation that will consistently watch live TV and leverage digital devices. They all buy stuff.

Internet 110

Internet eCommerce Media Retail 110

Hubspot Sales

NOVEMBER 21, 2018

Possible paid digital ad channels might be LinkedIn, Google Ads, Facebook, and Twitter. The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. They show this through digital behavior like downloading an ebook or joining a webinar.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Hubspot Sales

DECEMBER 11, 2019

For instance, you might use "BDR, helping SMBs adopt inbound marketing," or "Salesperson, helping fitness studios go digital.". Describe your role, your unique value proposition, and why you’re passionate about the job. Articles & Activity shows your prospect’s content in chronological order. LinkedIn Summary.

Food and Beverage 141

Food and Beverage Publishing Value Proposition Leadership 141

Hubspot Sales

MARCH 12, 2018

before reading the rest of this article. Your article the other day with the three email templates really inspired me. Today, the framed picture of decades past has become the digital photos on Facebook. Hey [Prospect], Your blog article about [topic] was excellent. Here's an article on how and why to do this: [link].

Publishing 145

Publishing Sales Software Software 145

Hubspot Sales

AUGUST 12, 2020

Hypothetical trigger events include social media mentions of your company or a competitor by potential buyers, social media mentions a keyword or hashtag aligned with your value proposition, a social media post or blog post by a potential buyer, or a new role or new executive hired by the company. Passive Call #2 / Persona A.

Sales 140

Sales Decision-making Healthcare Value Proposition 140

ClearPoint Strategy

JULY 28, 2021

In this article, we’ll give a strategy map definition, walk through building a map, and explain why it’s so important to your strategy. The customer value proposition should be at the core of your strategy, which is why it comes directly after the financials (or mission). Customer intimacy. Operational excellence.

Value Proposition 98

Value Proposition Software Software Government 98

Revenue Storm

DECEMBER 15, 2020

According to McKinsey ’s latest research, 70%-80% of B2B decision makers now prefer remote human interactions or digital self-service. The next generation of B2B enterprise salespeople will have to become masters at leveraging thought leadership and collaborating in the creation of compelling value propositions.

Procurement 78

Procurement Value Proposition B2B Sales 78

Planview

DECEMBER 14, 2017

In this article, we’ll look at one company that has cracked the code on effective collaboration with startups and, more importantly, how they did it. Through a partnership with Siemens, startups get help on the development and commercialization of their digital manufacturing technologies. What do they all have in common?

Manufacturing 67

Manufacturing Value Proposition Innovation Acquisition 67

Cosawi

JANUARY 29, 2024

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Arpedio

MARCH 13, 2024

Book demo Defining Your Value Proposition In the competitive marketplace, having a strong value proposition is essential for capturing the attention of potential customers and differentiating your offering from competitors. Let’s explore the key components of crafting a compelling value proposition.

Value Proposition 52

Value Proposition Marketing Media Retail 52

Hubspot Sales

AUGUST 21, 2023

A solid proposal can outline your value proposition and persuade a company or organization to do business with you. Like a value proposition, your executive summary outlines the benefits of your company's products or services and how they can solve your potential client's problem. That's where business proposals come in.

Value Proposition 98

Value Proposition Media Decision-making Communication 98

Blue Canyon Partners

JUNE 24, 2020

If you have not been following along with us, I encourage you to read the previous articles in this series , as they lay the foundation for the next step, Accelerate. How do we align the ecosystem (competitors, channels, partners, digital) to our benefit? Have digital models taken over because of social distancing?

Suppliers 52

Suppliers Supply Chain Value Proposition B2B 52