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The New Jobs of Sales and Marketing: facilitate the buying before the buyer

Customer Think

After decades of writing books and articles explaining why we close such a small percentage of prospects and how, exactly, to facilitate the Buy Side to close much more, I’m going to say what I really think. It’s time for a rant. I’ll begin with my surprise: why do sales and marketing largely ignore the […].

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. A colleague from the SAMA Board of Directors, Noel Capon, recently wrote an article in Harvard Business Review “When CEOs Make Sales Calls” in which he describes the impact of top management’s involvement in the customer relationship.

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Success Through Change: How to Stay Oriented During Transitions

MDI Training

Success Through Change: How to Stay Oriented During Transitions Do you prefer to listen to this article? Facilitate open dialogue: Create spaces for questions, feedback, and constructive exchange. They not only require structural adjustments but also an emotional examination of the new.

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[Q&A] How do you keep facilitation and planning from becoming overwhelming?

OnStrategyHQ

This is by no means a comprehensive guide to approachable strategic planning facilitations! We love virtual facilitation tools like Miro Boards and polls because they can be easily hidden from screens when you need focused attention. Great question! Here are a few of the best answers from our Strategy Collaborative Q&A Session!

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5 Ways to use ChatGPT with Altify for High Value Insights

Upland

In this article, we will delve into the realm of how Altify and Chat GPT can empower sellers and customer success teams by streamlining research on personas and industries, optimizing discovery and qualification, mastering sales methodologies, harnessing competitive intelligence, and facilitating effective summarization of calls and actions.

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Four Factors to Facilitate Foreign Financial Fruition

SBI Growth

To expand or not to expand – that is the question. Scaling your business beyond the borders of your existing territory is a prospect that is at once full of potential, and full of danger. Many companies’ fortunes have been won.

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How to Write Effective LinkedIn Messages

SBI Growth

This article outlines how to write effective prospecting messages on LinkedIn. You find this in the articles they share and the profiles they write. These Value Connections are people who facilitate your selling strategy. Like the title of an article or blog post, it grabs the attention. Create your call to action.