KAM With Passion

FEBRUARY 22, 2021

This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. The time has come where it would be a logical move to engage a few selected customers globally.

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KAM With Passion

MARCH 17, 2022

They almost always include a growth acceleration criteria as well as indicators focused on the implementation of the strategy and the pace of innovation. In terms of required skills, processes and resources, this belongs more to plain Account Management with an intensity related to the customer size.

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Red Star Kim

JUNE 1, 2023

There are other ways to differentiate such as through innovation, relationship and service excellence, new product and service development and new delivery platforms. Other factors might include traditional vs innovative, high vs low value, broad or niche market. The perceptual map is a frequently used technique for positioning.

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KAM With Passion

NOVEMBER 11, 2020

KAM is a strategic initiative which comes on top of plain Account Management. KAM accelerates the execution of a business strategy and, well implemented, is a an accelerator of both growth and innovation. In a Key Account Management approach, the dialogue with the Key Accounts is deeper than the dialogue with standard customer s.

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Cosawi

FEBRUARY 29, 2020

Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this article. . The SAM is the explorer, diving deeply into the needs and goals of their accounts. Download the Article HERE. Previous Page.

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Cosawi

AUGUST 4, 2021

Disruption, although most times unwelcome, gives way to innovation. Could the mother of creativity and innovation be, in fact, disruption? . This is leading many companies to accelerate their strategic account management journeys and transformations. View The Full Article Here. Want to accelerate your SAM journey?

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Cosawi

DECEMBER 31, 2019

Every superhero needs a partner, and the very best SAMs know when and how to bring the best people to the table to ideate, innovate and create impact for their customers. . Download the Article HERE. Disruption, although most times unwelcome, gives way to innovation. The post Account Base Marketing appeared first on Cosawi.

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