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Transformation through Leadership. We need to be agile to transform our companies, which starts with agile leadership. It is time to become more human than ever: How we express leadership, listen to our employees & customers, and how we do business need to be anchored in humanity & care. Agile Leadership.
Clarifying the executive sponsor role, behaviors (internally and externally) and expectations is critical to leverage the role as an accelerator and create executive accountability within the account team. Stay informed on the account through an established strategic account process. Coach SAMs on business matters.
Some of your career options for key account managers: Strategic Account Manager. Look after bigger, more complex, more prestigious accounts. Globalaccount manager. Manage accounts in multiple regions, where decision making and policies are centrally decided. Manager/Director. Have a great week.
Quite enthusiastic about the concept of KAM after an expensive training with a prestigious academic organisation, the leadership team had decided to launch a KAM initiative. Let’s go back to the two stories presented at the beginning of this article. Why distinguishing these 3 capabilities matters so much?
This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. At the opposite end of the spectrum, many business leaders remain cautious, if not suspicious, about KAM/SAM.
Even when I was leading a $400 million globalaccounts organization. There is a second universal truth that applies to leadership: “People perfect what you inspect.” For 20 years, I had a monthly sales quota. Rather than start the year 20 times, I actually started the “year” 240 times. Start with the numbers. Inspect and Coach.
Porter also argued that there were only a few generic competitive strategies – either differentiation or cost leadership and either broad or focused market choices. This article guides a SWOT analysis for an accounting firm How to conduct a SWOT analysis of an accounting firm | Countingup.
Some of you may be thinking that setting activity targets for strategic account managers is not appropriate or may not be received well. How well received is it by leadership when you miss your quarterly targets? Projected Size / Value. Doing this helps your team, and it helps you.
Focusing on the right side, we can see some of the critical roles that Marketing needs to play for the success of the customercentric journey and what we have been exploring in this article. . Download the Article HERE. Customization and personalization are key to gaining more market share and decreasing “switchability.”
Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing.
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Download the Article HERE. About the Author Dominique Côté brings 30 years of experience leading commercial teams in global pharmaceutical and biotech organizations. Her consultancy work is focused on Commercial Excellence, Executive coaching & leadership, KAM/SAM roadmaps & journeys, as well as Account based Marketing.
In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. Is senior leadership ready? Well, that’s beyond the scope of this article, but when it applies to SAMs it’s all about pragmatism. Align the SAM strategy with your organization’s AI roadmap.
How would you describe your leadership style, Paul, because I know, you know, you, you have a very calm, experienced kind of approach, you know, that that’s very reassuring for people that you are in charge of? And, Paul, you’ve got an awful lot of experience with global brands working on globalaccounts.
He had us read an article that was about listening processes, and listening models and it included, probably about eight different listening models. And I did not understand that listening was a process or listening could be modelled until I read that article. I do totally remember that Jenny.
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