Account Manager Tips

JULY 22, 2022

25 problems that stop key account managers from doing their job Favourite books about problem solving Coming up: How to Build a Successful Executive Sponsorship Program Just for fun: #GorgeousGrandma Day In other news Quote of the week. Key account management is a role that requires both sales skills and strategic thinking.

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Account Manager Tips

SEPTEMBER 28, 2022

Speaking of books, if you struggle to get through a chapter before your mind wanders (guilty as charged) - this article has 14 practical ways to get back into the habit of reading. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more. Fountain Podcast App.

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KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. Defining Skills & Competencies. 3 Types of KAM-relevant Competencies.

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Account Manager Tips

NOVEMBER 25, 2022

Review and revise your account plan Strategic account plan Excel template Strategic account planning resources. Strategic account planning process It's so easy to get caught up in the daily grind and forget the big picture. So here's my easy (in fact insanely easy) effective and quick strategic account plan.

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Account Manager Tips

DECEMBER 28, 2022

Listen to this article. You might also like 10 LINKEDIN HASHTAGS EVERY KEY ACCOUNT MANAGER SHOULD FOLLOW 6. Your LinkedIn profile photo represents YOU. It tells the world who you are. Take a good, hard, long look at your current photo. Are you happy with it? But if you're not, you better do something about it.

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DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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KAM With Passion

MAY 27, 2021

Deliver an initial training to the first Key Account Managers and Teams. If, on the contrary, your company already has some experience with KAM, the potential training needs are somewhat different and can be summarized as follows; Deepen the training on KAM to existing Key Account Managers and their teams.

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Jermaine Edwards

MAY 27, 2020

Some account managers and key account managers can get paralysed by over research. This article gives you three critical 20% areas to become the expert to your customers. No one told me what I should be researching, why and how I should use it. Know your customers market. Market Impact (I).

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SBI Growth

JANUARY 24, 2020

Benjamin Franklin once said, “By failing to prepare, you are preparing to fail.” ” In a survey of 226 economists published by the National Association for Business Economics in August 2019, 72% of the respondents said they believe the U.S.

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Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Table of Contents. Your digital reputation.

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SBI Growth

JULY 3, 2017

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Account Manager Tips

AUGUST 3, 2022

When to give up Forms of communication (from most to least effective) Favourite book on follow up In other news Have your say on the future of key account management Quote of the week. Check out my article 45 Best Questions to Ask Your Client to Get to Know Them. Especially when you’re trying to sell them on something.

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Cranfield Executive Development

DECEMBER 1, 2022

James Bugden, Sales Manager for Velux, explains how his team of key account managers developed from generalists to specialists with new skills.

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Account Manager Tips

SEPTEMBER 7, 2022

The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This article explains how. This article from HBR has lots of tips on how to write a thank you note and example scenarios deserving of recognition. Learn more.

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KAM With Passion

MARCH 17, 2022

That, in order to well manage their customers, companies operating in a complex environment need to develop 3 types of commercial capabilities. Account Management & Delivery. Key Account Management. The Key Account Management Capability. Complex Sales. The Complex Sales Capability.

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Red Star Kim

FEBRUARY 8, 2024

An HBR article offered a similar matrix with costs to serve vs willingness-to-pay. Portfolio Analysis – On a simple level I suggested my dinosaur model (see client portfolio management with dinosaurs – Be more T Rex (kimtasso.com) ) which is well received by fee-earners with little knowledge of marketing and BD.

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Account Manager Tips

NOVEMBER 16, 2022

Too many clients, not enough time Key account managers have a lot of clients. Too many key account managers arrange their quarterly reviews as they go. For example you could record a video introducing yourself as a key account manager and send it to your contacts any time you get a new client.

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Account Manager Tips

NOVEMBER 24, 2022

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. Key account managers have very busy jobs that span multiple stakeholders and functions.

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Red Star Kim

SEPTEMBER 26, 2023

The research team will ensure that all data and surveys are managed and integrated in central knowledge systems and integrated with CRM and performance monitoring. An allied development is those in Account Based Marketing (ABM) roles. They suggested that international teams need: connections, collaboration and culture.

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Cosawi

JANUARY 24, 2025

Customer-Led and Team-Enabled Marketing In the evolving landscape of Key Account Management (KAM), Account-Based Marketing (ABM) has emerged as a cornerstone for driving customer-centric innovation. Think about your own company: how is your marketing integrated with your strategic account planning and work?

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Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. Case studies: Marketing and Business Development at law and accounting firms.

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Account Manager Tips

SEPTEMBER 20, 2022

We were wrapping up my Key Account Management Master program and it was so exciting to see the progress everyone has made. I love to see organizations recognize that key account management can be the growth engine of their business and invest in their team. Try the Ginger lemonade and the beetroot ketchup.

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KAM With Passion

OCTOBER 27, 2020

When it comes to articles and talks about commercial performance, there is a certain form of rejection of polychromy. The blog articles will revolve around 3 themes, without precluding the possibility of broadening this framework. Most of the content focuses on a limited number of techniques and practices, always the same.

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Account Manager Tips

JULY 13, 2022

A buyers' perspective on the determinants of key account sales failures Win/loss reviews: 10 questions to ask How many of you do win/loss reviews? In all my years of key account management, I’ve rarely done them. Read this article to learn how. + Lots of useful templates too. The KAM Club.

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Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long term. You might find my article on how to increase perceived value in your customer relationship helpful HERE. Here they are….

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Jermaine Edwards

MAY 18, 2020

There are 10 immutable laws that shape the philosophy, outcomes and actions of high performing businesses, key account managers and customer serving professionals over the long-term. You might find my article on how to increase perceived value in your customer relationship helpful HERE. Here they are….

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Account Manager Tips

JULY 9, 2020

A detailed list of all the activities you need to do to get settled into your new account management role, grouped into 30 day periods. The rest of this article will explain how, so read on. Here's the job description for a Senior Key Account Manager at Amazon , advertised in July 2020. Reflect and refine.

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Account Manager Tips

JUNE 18, 2021

It allows you to post general media types such as video, photos, graphics, articles and even links. Other ways to build authority on LinkedIn Publish articles on LinkedIn. All members can publish articles about their expertise and interests. And some tricks only work for sales and key account management.

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Account Manager Tips

OCTOBER 18, 2022

The world's most amazing community of key account manager. Inside you'll find all the tools, templates, guides, workshops, training and coaching you need for a successful career in key account management. Let me know if anything in this article caught your eye, I'd love to hear from you. The KAM Club.

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Account Manager Tips

OCTOBER 12, 2022

The world's most amazing community of key account manager. Inside you'll find all the tools, templates, guides, workshops, training and coaching you need for a successful career in key account management. Let me know if anything in this article caught your eye, I'd love to hear from you. The KAM Club.

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Red Star Kim

OCTOBER 24, 2022

There were equal numbers of delegates from law and accountancy firms who had various roles: business development, pitching, key client management, cross-selling and external referrer programmes. Classic management book reviews – The McKinsey way, Good to great (kimtasso.com). Selected sales and selling articles.

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Account Manager Tips

NOVEMBER 22, 2022

The world's most amazing community of key account manager. Inside you'll find all the tools, templates, guides, workshops, training and coaching you need for a successful career in key account management. Let me know if anything in this article caught your eye, I'd love to hear from you. The KAM Club.

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Account Manager Tips

AUGUST 31, 2022

Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. This article explains how. Learn more. Bain B2B Elements of Value. What do B2B customers value?

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Mercuri International

JUNE 10, 2020

In a recent article for Forbes , John Greathouse, Professor of Practice at UC Santa Barbara, suggested that the priorities of many companies (particularly SMBs) had to shift, with the protection of cashflow even more crucial than usual to ensure business continuity. Go for the no”. John Greathouse.

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QYMATIX

MAY 18, 2021

In this article, we present you with the five most important Qymatix’s principles for successful S&OP – known as the SALSA principles for Sales & Operations Planning: Simplicity, Analytical, Loved, Standardized, Action-Oriented. Your Key Account Managers or sales reps cannot decide between “Bad Chances” or “Neutral”?

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Account Manager Tips

SEPTEMBER 11, 2022

Listen to this article. Every month I share a selection of popular titles to help with your professional development as a key account manager. Here are the book recommendations for September 2022. Table of Contents.

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Red Star Kim

MARCH 16, 2023

One way is to embed the right cross-selling and referrer management attitudes and behaviours into other programmes – for example, into campaigns, content management, networking and Key Account Management (KAM). Another cultural shift. Internal communication – Why, how and what (kimtasso.com).

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