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This article is based on a panel discussion that took place involving Frederic Kahn, Vice President Global Sales at Wavelength Pharmaceuticals; Alessio Arcando, Professor at Bologna Business School and former Director of Strategic Key Accounts for West Europe for 3M; and Harvey Dunham, Managing Director for Strategy and Marketing at SAMA.
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It’s organizational behavioral change management, for sure, and requires both smart and hard work. Use John Kotter’s change management advice and “Build a Guiding Coalition.” And since it’s not coming from you, and isn’t inspected by you with our managers, they’re just not doing it. It’s not a surprise. I know it’s possible.
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