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What suppliers can do mid-contract to future-proof their negotiations

Strategic Account Management Association

This article discusses what you, as a supplier, can do mid-contract to make your upcoming negotiations more successful. Do what you need in order to understand which stakeholders are involved, who has final approval and what key performance indicators will determine success. Step 1: Get your team on the same page.

Suppliers 759
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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

There are many articles that explain why CRM is insufficient for account planning , but here is my take. This is the crux of the article: to reveal what I believe to be the optimal way to organize the customer in CRM with a goal of getting the most from our strategic account planning tools. Correctly place contacts and opportunities.

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Manage Your Stakeholders

Peter Simoons

Tip 22: Manage Your Stakeholders. Unfortunately, the world is not always ideal, and there will be stakeholders in your alliance who don’t actually like that the alliance exists. You need to work on these stakeholders to transform them into real supporters for your partnership. As you can see, the matrix is a two-by-two.

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Shareholder vs Stakeholder: What's the Difference?

Hubspot Sales

One of the big questions on that front is, “What's a shareholder versus a stakeholder?” So, to help you get a better sense of what shareholders and stakeholders are and how they differ, I've put together this handy guide. Table of Contents Shareholder vs. Stakeholder What is a shareholder? Here we go. Here are the key points.

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This Is How to Uncover Hidden Stakeholders and Win More Deals

Miller Heiman Group

Wouldn’t life be easier if the only stakeholder a seller needed was the main point of contact? Stakeholder management is complicated—because it involves an ever-expanding number of roles who influence purchase decisions at an organization. Other stakeholders are simply not accustomed to engaging directly with sales teams.

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Effective ways to increase access to healthcare stakeholders by 350%

Clarity Engagement Solutions

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff. In this article we will cover no. Download Case Study.

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Effective ways to increase access to healthcare stakeholders by 350%

Clarity Engagement Solutions

Unfortunately, this translated into pushing the same branded content messages via email not only to physicians, but a broad range of healthcare stakeholders. And if there’s one thing these stakeholder don’t like, it’s emails with branded content trying to sell them stuff. In this article we will cover no. Download Case Study.