Omnichannel Retail Industry Value Chain: Deep Dive
Flevy
JUNE 22, 2024
The Omnichannel Retail industry is revolutionizing the way customers interact with brands, blending online and offline channels to create a seamless shopping experience. According to McKinsey, retailers with advanced omnichannel capabilities can achieve a 5-10% revenue uplift and a 30% increase in customer lifetime value.
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