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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Innovate – Be more innovative in M&BD. Everyone commented on the fast pace of development in marketing channels, tools and approaches. 40% Selling (winning new clients). 30% All of them.
As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.
As the COVID-19 acute economic downturn recedes and businesses stabilize many B2B executives want to take advantage of trends emerging from the pandemic-induced disruption. Pre-COVID innovation plans became deprioritized for fear of being too risky or far flung. We argue that innovation should now become top-of-mind for executives.
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Next level technologies, marketplace demands, business consolidations, altered customer behaviors, supply chain interruptions and other disruptors influence many B2B business environments. Therefore, it is no surprise that disruption has become one of the most important topics for our clients.
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