Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. For instance, Asana is excellent for task management, Slack helps teams maintain synchronous communications, and Zoom is an accessible video conferencing option. Embrace digital as much as possible.

B2B 135

B2B Supply Chain Sales Digitalization 135

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Communicate in the right channel.

B2B 129

B2B Marketing Acquisition Media 129

SBI Growth

MARCH 26, 2020

Market-leading CEOs work closely with their leadership teams to maintain strong and transparent communication with not only their customers but also their employees. Every employee is an ambassador of the brand, and without clear guidance and communication internally, external messages.

Communication 135

Communication Leadership Marketing B2B 135

Hubspot Sales

SEPTEMBER 30, 2024

Neglecting Trust and Relationship-Building Michele Potts , Director at Zoe Communications Group , says, "Sales is about building trust, instilling confidence, and making it easy for prospects to say yes. It‘s essential to understand a prospect’s industry, challenges, and interests to personalize communication and build rapport.

Media 108

Media Decision-making Prioritization B2B 108

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. A World Without Email: Reimagining Work in an Age of Communication Overload Why this book? Modern knowledge workers communicate constantly.

B2B 130

B2B Key Account Management Healthcare Account Management 130

Hubspot Sales

JUNE 23, 2020

Accessing digital tools that track and highlight the different points of the sales journey will be crucial to planning future playbooks. Invest in digital experiences. Companies around the world are making a rapid shift to the digital environment. Accelerate your digital transformation.

B2B 132

B2B Digital Transformation Virtual Selling Digitalization 132

Hubspot Sales

JULY 15, 2020

Digital transformation and a shifting sales landscape are driving both general interest in and a pronounced need for salespeople that might not physically interface with prospects. As time has gone on, many B2B companies have begun to incorporate that brand of sales — known as B2B inside sales — into their overall sales infrastructure.

B2B 114

B2B Construction Digital Transformation Sales 114

Customer Think

AUGUST 4, 2021

Image Source You already know that effective communication is important to customer satisfaction. It’s often overlooked when it comes to B2B selling, however. This is something we inherently understand when dealing with the public. Selling business to business can be a much more complicated process than a typical retail sale.

Communication 85

Communication B2B Retail Sales 85

Strategic Communications

JULY 22, 2024

Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. I probably was also one of those who was skeptical about the need for storytelling in a B2B environment. But what if your content team is hesitant about storytelling?

B2B 105

B2B B2C Communication Advertising 105

Nutshell

APRIL 5, 2021

However, in the world of digital marketing, there are plenty of skills that withstand the test of time too. If you’re looking to master the ins and outs of digital marketing, it’s in your best interest to add these to your repertoire, your resume, and most importantly, your brain. 1: A typical digital marketer’s brain.

Digitalization 104

Digitalization Marketing Communication Publishing 104

Hubspot Sales

JULY 10, 2024

With the rise of ecommerce sales comes an increase in the use of digital payments and mobile wallets. Best for: Facilitating B2B and vendor payments. Types of payments accepted: Credit card, debit card, digital wallet, ACH. Types of payments accepted: Credit card, debit card, digital wallet, ACH. Fees: 2.9%

Banking 105

Banking eCommerce Retail Facilitation 105

Insightly

JUNE 3, 2022

That’s especially true in the world of B2B sales, where deals have traditionally closed over meetings, handshakes, and other face-to-face interactions. . Adjust tactics for digital leads. Email remains a go-to channel for sales communications, but consider adding a personalized video to build rapport without face-to-face contact. .

B2B 98

B2B Value Proposition Sales Decision-making 98

Customer Think

JULY 20, 2021

I recently participated in a LinkedIn comment thread posing the question of whether B2B or B2C marketing was more fun. As a long-time B2B marketer, I have immensely enjoyed my profession, but it has its challenges. You have to work hard to locate, communicate with, and engage, B2B prospects. […].

B2B 119

B2B B2C Marketing Communication 119

QYMATIX

OCTOBER 19, 2021

What long-term influence does digitisation have on B2B sales? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Strategic Communications

SEPTEMBER 16, 2021

I’m often surprised that the most overlooked audience, when it comes to communicating with key constituents, is the internal or employee audience. Companies are generally pretty good about recognizing that they need to communicate with customers and prospects, but employees tend to be an afterthought. their benefits?

Communication 97

Communication Prioritization Publishing Digitalization 97

Showpad

JUNE 29, 2021

Enablement for GTM teams becomes the engine to drive adaptive selling behaviors in a digital world. Reason #2: Existing B2B selling challenges were amplified and sales forces were not well prepared for remote-only selling scenarios. Reason #3: Lack of digital adoption.

B2B 111

B2B Digital Transformation Decision-making Digitalization 111

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. Because most of our work is business-to-business (B2B), LinkedIn and Twitter are the two social media channels that we use most often.

Small Business 141

Small Business Media B2C Digitalization 141

Hubspot Sales

JULY 19, 2022

If you’re not already taking advantage of digital payments, it’s a promising untapped opportunity that's accessible to most online businesses — and B2B businesses should invest now. In this article, we’ll get into how your B2B commerce business can start accepting payments internationally. An all-in-one CRM, such as HubSpot.

B2B 98

B2B Digitalization CRM B2C 98

Apptivo

DECEMBER 7, 2022

The process of strategizing, engineering, executing and curating every interaction to build trust and communicate value, until a lead becomes a customer may aptly be called Lead Nurturing. Categorize and segment the leads logically to have the ability to send personalized communications. B2B lead nurturing strategies.

B2B 96

B2B e-Learning Media Leadership 96

SBI Growth

MAY 30, 2020

Having a full comprehension of customer experience in a digital world is crucial to revenue growth today. This motion requires not only active market listening, but communicating actionable insights across product, service, and channels — all while reducing friction in.

Customer Experience 91

Customer Experience Digitalization Communication Marketing 91

PartnerTap

FEBRUARY 17, 2021

As companies continue to shift to a remote model, it’s important to understand the impact and digital transformation strategic alliances have gone through. Trust is built by prioritizing communication and clarity as well as outlining clear expectations and goals. COVID-19 has drastically changed the way we do business. More than ?

Digital Transformation 98

Digital Transformation Digitalization Management Finance 98

Nutshell

JUNE 22, 2020

Learn to leverage this underrated communication channel, and SMS sales just might become the secret weapon in your selling arsenal. Both of these scenarios are examples of SMS sales, and it can easily be used in a B2B context as well. SMS messaging is less formal, and therefore more personal, than many other forms of communication.

B2B 123

B2B Sales Communication Marketing 123

Red Star Kim

MAY 3, 2023

Work roles varied across marketing, business development, PR, internal communications, events, digital and graphic design. 20% Totally 50% Somewhat 0% Very little 30% Patchy – some fee-earners more than others Is the majority of your communication with fee-earners?

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Showpad

JANUARY 15, 2021

As Forbes notes, there’s no “if” or “when” to B2B sales transformation anymore. The difference now is that recent, truly transformative events have pushed sales operations forward toward innovation and a fundamental rethinking of how best to communicate, collaborate, serve clients and drive revenue.

B2B 83

B2B Artificial Intelligence Sales Digitalization 83

SBI Growth

MAY 19, 2020

However, the challenges of maintaining business continuity across regional markets also provided the chance to accelerate a very crucial digital. As many sales leaders began to adjust to this new world in March, global companies had been acclimating since January.

Digitalization 119

Digitalization Marketing Sales Communication 119

QYMATIX

MARCH 19, 2024

AI in Wholesales and Industrial Distribution: The Winds of Change in B2B Sales. In the world of B2B sales, where specialist wholesalers in Germany cater to 5,000 to 10,000 customers and juggle an inventory of 20,000 to 100,000 items , the winds of change are blowing more robustly than ever. Let's get started!

B2B 52

B2B Digitalization Suppliers Sales Analytics 52

Customer Think

OCTOBER 27, 2021

Today, diverse B2B buyers demand access to multichannel communication modes, including in-person, remote and digital self-service options. According to research released […].

Customer Experience 105

Customer Experience Marketing Digitalization B2B 105

SBI Growth

MARCH 29, 2020

Today Scott Santucci, CEO of Growth Enablement Ecosystems, joins us to discuss digital transformation and how it impacts revenue growth. Digital is transforming the market as companies like Apple and Amazon reign supreme. Segment 1: Understanding Digital Strategy. Finding clarity on what digital strategy is.

Digital Transformation 128

Digital Transformation Management Digitalization Sales 128

QYMATIX

OCTOBER 19, 2021

What long-term influence does digitisation have on B2B sales? The communication tools that became so self-evident in sales today did not exist 50 years ago: smartphone (circa 1994), email (crazy eighties), and the internet. To communicate with their customers, salespeople had to rely on the phone and the post office.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

Red Star Kim

AUGUST 30, 2022

Digital integration. Integrated marketing communications. Digital integration – various journeys into digital marketing developments including Book review: Build your digital marketing strategy by Steve Brennan (kimtasso.com). Book review: B2B Marketing strategy (kimtasso.com). Technical competencies.

Marketing 130

Marketing Digitalization Insurance Communication 130

Upland

MARCH 29, 2023

The importance of relationship management At the onset of the pandemic, it seemed that digital selling had been launched forward years. At the same time, current trends point to the growing importance of effective relationship management in B2B buying journeys. Suddenly, everyone was on the same playing field.

CRM 195

CRM Management Stakeholders Decision-making 195

Nutshell

OCTOBER 19, 2020

B2B marketers rely on SEO , or search engine optimization, to generate high quality leads at very low cost through organic search. That’s why we sat down with 10 experts to get their tips on how to generate more B2B sales leads through SEO. Thus, that type of content may not be the best way to generate B2B leads.

Publishing 133

Publishing B2B Small Business Manufacturing 133

Customer Think

JULY 20, 2024

Source: Adobe Stock B2B marketers strive to achieve personalization in content and communications. Yet, attempts at personalization have mostly left B2B buyers indifferent—at best. Most marketing leaders think the future depends on it.

B2B 59

B2B Marketing Communication Management 59

Red Star Kim

APRIL 24, 2023

Earlier in April I ran a public MBL “Pick up the phone – Client service and sales opportunities for professionals in the digital age” online training workshop. Telephone Confidentiality Some forms of communication are known to be confidential – for example: email (assuming good cybersecurity) and WhatsApp (encryption).

Emotional Intelligence 26

Emotional Intelligence Financial Services Decision-making Digitalization 26

Nutshell

AUGUST 12, 2024

The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. This method has become a crucial element of digital marketing strategies , helping brands and businesses stand out. Leveraging these automations can ensure timely and relevant communication with your audience.

Marketing 126

Marketing Decision-making Advertising Media 126

Upland

OCTOBER 21, 2022

Virtually any enterprise with a complex, B2B sales process can benefit from effective account planning strategies. Is Account Planning Still Effective in a Digital Age? Account planning is more critical today for anyone involved in complex B2B sales cycles. If anything, the digital age demands a more human touch.

Account Planning 195

Account Planning Leadership Software Software 195

Red Star Kim

NOVEMBER 17, 2023

The firm had never worked with a creative agency or run a digital marketing campaign. The first B2B thought leadership campaign “Poets” achieved 3.2m Two of Britain’s leading communication specialists are to build a brand-new specialist reputation consultancy. Prior to 2019 there were no marketing analytics in place.

Marketing 130

Marketing Key Account Management Innovation Account Management 130