Strategic Communications

JUNE 3, 2025

LinkedIn newsletters have emerged as a powerful tool for B2B professionals seeking to establish thought leadership and deepen audience engagement. billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. With over 1.2

Leadership

Hubspot Sales

JULY 10, 2024

With the rise of ecommerce sales comes an increase in the use of digital payments and mobile wallets. Best for: Facilitating B2B and vendor payments. Types of payments accepted: Credit card, debit card, digital wallet, ACH. Types of payments accepted: Credit card, debit card, digital wallet, ACH. Fees: 2.9%

Banking

Red Star Kim

JUNE 20, 2025

Internal communication and education will also be a key role to ensure engagement and buy in. Yet they also need strong people skills such as communication and persuasion. This includes sharing client feedback and communication: “Success stories and case studies to show it is worth everyone’s time”.

Key Account Management

Hubspot Sales

JUNE 16, 2025

Traditional media companies are slashing sales teams as linear TV declines, while tech platforms and streaming services are hunting for a new breed of seller: digital-first, tech-savvy. This is especially true in complex B2B sales like SaaS, ABM, and enterprise software. But here’s the twist — not all sales roles are created equal.

Sales

Red Star Kim

JULY 14, 2025

Campaigns, thought leadership and project management – People, Planning and AI People, campaigns and thought leadership Marketing and communications expertise, systems and processes are naturally important for campaigns. It is labour intensive to create, develop and promote great communications and thought leadership campaigns.

Leadership

QYMATIX

APRIL 21, 2025

Digitalization and AI as a success factor for efficient customer management Traditional customer evaluation methods often fall short. Digital technologies have revolutionized customer management. I WANT PREDICTIVE ANALYTICS FOR B2B SALES. Recently, technologies to support customer management have developed significantly.

Supply Chain

QYMATIX

APRIL 28, 2025

Digitalization has fundamentally changed wholesale distribution. The Qymatix Predictive Sales Software is a proven solution designed to support mid-sized B2B wholesalers. Transparent communication is essential here. Additionally, check whether your region offers funding programs for digital innovation and AI adoption.

B2B

Hubspot Sales

FEBRUARY 13, 2025

Builds Strong Customer Relationships The SPICED framework is especially effective for sales in subscription-based models, which are becoming increasingly common as more B2B companies adopt this approach. Given that 76% of B2B buyers expect personalized attention from solution providers, this tailored approach is a must.

Decision-making

Strategic Communications

JUNE 6, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. Businesses should consider newsletters as essential content tools for their strategy because they excel at building thought leadership and community engagement.”

Leadership

Strategic Communications

JUNE 6, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. Businesses should consider newsletters as essential content tools for their strategy because they excel at building thought leadership and community engagement.”

Leadership

Strategic Communications

JUNE 17, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. ” Get the complete white paper now and sign up for monthly marketing insights from Strategic Communications. Strategic Communications is a Qwoted affiliate.

Leadership

Strategic Communications

MAY 16, 2025

Digital dominates today’s marketing conversations, often overshadowing traditional channels that continue to deliver significant value. Throughout my career—from managing corporate communications at Mayo Clinic Health System to advising B2B clients today—I’ve witnessed the pendulum swing between traditional and digital media.

Media

Strategic Communications

JUNE 24, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. The platform enables direct communication of structured updates to subscribers.” With over 1.2 We can help! Highly recommend!)

Leadership

MTD Sales Training

NOVEMBER 19, 2012

research found top five B2B content marketing tactics: social media content (92%), eNewsletters (83%), website articles (81%), blogs (80%) and in-person events (77%). A record 78% B2B businesses use blogs. Only 62% B2B and 51% of B2C companies optimised blog content for mobile SEO. 88% – People multiscreen and use an average 2.42

Media

Hubspot Sales

JULY 18, 2025

When I first started consulting for B2B SaaS companies, I made the mistake of thinking the buyer journey and the customer journey were basically the same thing — just two sides of the same funnel. And it’s not just digital brands that do this well. They aren’t. We were winning buyers but losing customers.

Onboarding

MTD Sales Training

JUNE 19, 2024

It can fulfil a range of functions within sales and marketing and thus has been incorporated into all manner of digital solutions. It connects to your CRM to graph your leads and draws from over 30 B2B sources and more than 700 million contacts. Essential AI Tools for Sales AI is a multipurpose tool.

Sales

MTD Sales Training

APRIL 24, 2025

Digital transformation is at the heart of this, of course, but there’s more. They are not just the people within your community. Tired Phrases and Generic Messaging That B2B sales pitch isn’t hitting home because you’re using the same tired phrases and generic messaging you have been using. Buyers Have Changed – Have You?

Sales

Nutshell

FEBRUARY 14, 2025

Website popups have become a staple for B2B digital marketing teams, delivering opportunities for businesses to capture visitor attention, generate leads, and drive audience engagement. They have proven to be an effective marketing tool in the B2B environment. Table of Contents What is a website popup for B2B businesses?

B2B

Strategic Communications

MAY 20, 2025

As we work with clients who are new to LinkedIn, we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. Top Missteps That May Be Holding You Back 1) Failing to gain clarity around your communication platform.

Media

DemandFarm

JULY 22, 2025

Meanwhile, 75% of B2B buyers take longer to make decisions now than in 2023, creating longer sales cycles and more complex stakeholder webs than ever before. 47% of B2B marketers use account-based approaches to improve efficiency and boost ROI, and the results speak volumes. You’re not alone.

Account Planning

MTD Sales Training

JULY 17, 2023

Rather than reps travelling to meet potential clients, inside sales reps work from offices, or from home, using a range of remote communication methods including phone calls, emails, text messages and social media contacts to open a sales pipeline and drive conversions. Leads researched from LinkedIn and other resources (B2B).

B2C

LinkedFusion

JUNE 18, 2025

Whether you’re a B2B SaaS brand or a consumer electronics company, an effective channel marketing strategy allows you to enter new markets, boost brand recognition, and increase sales and revenue without stretching your internal teams thin. It requires clear communication, training, and resources to align everyone’s marketing goals.

Retail

Strategic Communications

MAY 16, 2025

Digital dominates today’s marketing conversations, often overshadowing traditional channels that continue to deliver significant value. Throughout my careerfrom managing corporate communications at Mayo Clinic Health System to advising B2B clients todayI’ve witnessed the pendulum swing between traditional and digital media.

Media

Strategic Communications

MAY 28, 2025

These are strategic decisions that are best discussed with in-house communication staff or other communication experts. About Us Strategic Communications, LLC, works with B2B clients to help them achieve their goals through effective content marketing and management with both internal and external audiences.

Internet

Strategic Communications

JUNE 10, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. Get the complete white paper now and sign up for monthly marketing insights from Strategic Communications. Strategic Communications is a Qwoted affiliate.

Leadership

Strategic Communications

JUNE 10, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. Get the complete white paper now and sign up for monthly marketing insights from Strategic Communications. Strategic Communications is a Qwoted affiliate.

Leadership

LinkedFusion

JUNE 20, 2025

Whether you’re a B2B SaaS brand or a consumer electronics company, an effective channel marketing strategy allows you to enter new markets, boost brand recognition, and increase sales and revenue without stretching your internal teams thin. It requires clear communication, training, and resources to align everyone’s marketing goals.

Retail

LinkedFusion

JUNE 17, 2025

In today’s noisy digital marketplace, it’s not enough to just send emails and hope for the best. Trigger-based outreach is the answer, empowering you to automate outreach based on sales trigger events, personalize communication, and engage your prospects at the right moment across LinkedIn , email, and other B2B channels.

B2B

Hubspot Sales

APRIL 28, 2025

This digital agency can engage with prospects, qualify leads, and even close sales with little to no human intervention. How AI Sales Agents Work AI sales agents gather and centralize customer data from CRMs, website activity, and other digital touchpoints. Now, how is this different from workflow automation?

Sales

Strategic Communications

JUNE 13, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. ” Get the complete white paper now and sign up for monthly marketing insights from Strategic Communications. Strategic Communications is a Qwoted affiliate.

Leadership

Strategic Communications

JUNE 20, 2025

billion members as of January 2025 , LinkedIn has evolved beyond networking to become a critical platform for B2B content distribution and thought leadership development. ” Mehdiyeva is a digital PR specialist at Vitanur. Get the complete white paper now and sign up for monthly marketing insights from Strategic Communications.

Leadership

Strategic Communications

MAY 20, 2025

As we work with clients who are new to LinkedIn, we tend to see a lot of the same issues that are hindering their ability to use this powerful business-to-business (B2B) social media channel most effectively. Top Missteps That May Be Holding You Back 1) Failing to gain clarity around your communication platform.

Media

Strategic Communications

MAY 5, 2025

In today’s digital ecosystem, content remains king—but only when it wears the right crown. In my work with B2B clients across industries, I’ve found that the companies seeing the highest ROI approach content as a strategic asset rather than a tactical checkbox. Strategic Communications is a Qwoted affiliate.

Meetings

Hubspot Sales

MARCH 3, 2025

Monitor social media and digital communities to gauge sentiment around B2B technology trends. One effective method I've used is monitoring social media and digital communities to gauge sentiment around B2B technology trends. Use digital shadowing. Review public comments on industry blogs.

Media

QYMATIX

MARCH 31, 2025

“We are currently seeing that AI start-ups are increasingly interested in the wholesale sector,” says Jan Peter Coblenz, Chairman of the Digitalization Working Group and Managing Director of Brangs+Heinrich GmbH. For instance, Qymatix has been working on AI for B2B sales since 2013 and was named AI Champion in 2021.

Software

Strategic Communications

MARCH 5, 2025

Beth Cooper, vice president of marketing and business development at KNB Communications and a former attorney who practices contract and copyright law, disagrees with the notion that GenAI-created content shouldnt be subject to copyright. Theres much debate on the topic, which is anything but clear-cut. Additional guidance is anticipated.

Artificial Intelligence

DemandFarm

MARCH 31, 2025

However, much of their time is consumed by manual data entry, fragmented communication, and reactive decision-making, limiting their ability to focus on strategic growth. The platform includes: Prolifiq CRUSH : Focused on digital account planning with a structured framework.

Account Management