ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

ProlifIQ

FEBRUARY 27, 2023

It dawned on me the striking simplicity parallel to B2B selling. If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management.

Key Account Management 52

Key Account Management Account Management Management Prioritization 52

Red Star Kim

OCTOBER 25, 2023

It integrates with most CRM and email automation systems. The intuitive and easy-to-use system enables you to create attractive polls, assessments or similar content formats with best practice that today’s short attention spans are around 3 – 20 questions. There’s also a dashboard facility to show how your campaign performs.

Banking 130

Banking Artificial Intelligence Cybersecurity Key Account Management 130

DemandFarm

MARCH 31, 2025

In the past, account managers spent significant time on manual tasks like logging customer interactions, scheduling meetings, updating CRM records, and manually tracking stakeholder engagement. Why do you need an AI Account management tool? Top AI-Powered Tools for Account Managers in 2025 1.

Account Management 40

Account Management Key Account Management Management Account Planning 40

QYMATIX

MAY 25, 2021

Expertise in sales controlling and planning requires specific data mining techniques for ERP and CRM data. What is the role of Sales Controllers and Business Analysts in B2B? Sales Controllers in B2B medium size organisation are usually responsible for the planning, coordination and controlling of sales. For several reasons.

Artificial Intelligence 98

Artificial Intelligence B2B e-Learning Sales 98

Red Star Kim

DECEMBER 5, 2023

Proactive marketing and business development executives – CRM, internal engagement and career insights. What CRM/systems would people recommend? A variety of specialist (to professional services) and mainstream CRM systems were explored. CRM and Marketing Automation Software for SMBs | Act!

CRM 100

CRM Marketing Interpersonal Skills Client Relationships 100

KAM With Passion

MARCH 17, 2022

Account Management & Delivery. Key Account Management. A close look at the world of complex B2B sales shows that in best-of-class organisations, the reality is much different: marketing and sales are both involved during the whole sales cycle. The Key Account Management Capability.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

DemandFarm

NOVEMBER 27, 2024

This cost-saving benefit is achieved by streamlining processes and eliminating inefficiencies, allowing marketing teams to allocate resources more effectively RevOps is more than just a framework—it’s the backbone of transformative business strategies like Account-Based Marketing (ABM), Product-Led Growth (PLG), and advanced sales enablement.

Artificial Intelligence 40

Artificial Intelligence Key Account Management Decision-making Account Growth 40

DemandFarm

DECEMBER 27, 2024

DemandFarm DemandFarm is purpose-built for key account managers, particularly for those who manage complex account-based sales processes. It can be a critical part of your sales prospecting strategy, Key Features: Advanced search filters to pinpoint the right contacts. Why Should You Consider It?

Key Account Management 52

Key Account Management Stakeholders Sales Account Planning 52

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

DemandFarm

MAY 9, 2024

Why should B2B organizations adopt KAM Technology With recent economic headwinds tightening everyone’s purse strings, driving growth from existing customers is in vogue. As acquisition becomes increasingly expensive, cross-sell and up-sell initiatives are the latest poster child(ren) of B2B revenue growth.

B2B 52

B2B Organization Key Account Management Acquisition 52

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Upland

APRIL 20, 2023

How can effective account management help you defend and grow revenue? As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. Too often, however, this means focusing only on key accounts at the expense of all other accounts.

Account Management 195

Account Management Management Account Planning Decision-making 195

DemandFarm

MAY 12, 2023

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Since customer acquisition has changed within the B2B sphere, the sales funnel is a bit outdated. Prospects no longer enter at just the top of the funnel.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

QYMATIX

MAY 18, 2021

It is a well-known fact in B2B that sales teams love straightforward procedures. Therefore, a B2B sales leader should define the right set of Key Performance Indicators for her S&OP. Sales leaders need to coach their Key Account Managers into the benefits of having a standard sales planning and operations process.

Key Account Management 98

Key Account Management Account Management Sales Decision-making 98

QYMATIX

DECEMBER 12, 2022

One interesting read about the use of artificial intelligence in B2B sales. Artificial intelligence (AI) is gaining relevance in Business-to-Business (B2B) sales. The use of artificial intelligence in sales and controlling offers an exciting field of application, for there companies can effectively expand existing CRM and ERP systems.

Artificial Intelligence 40

Artificial Intelligence B2B Key Account Management Sales 40

QYMATIX

MAY 31, 2022

One of the critical tasks of a sales manager is to timely identify which opportunities have better chances of closing and what makes a “good” sales opportunity. Key Account Managers in B2B typically serve hundreds of customers and oversee dozens of new and existing sales opportunities. One Example using Excel.

Sales Analytics 98

Sales Analytics Artificial Intelligence Key Account Management Sales 98

QYMATIX

MARCH 15, 2022

I have written about exciting facts in business-to-business (B2B) sales and marketing. What are the most interesting things about sales and marketing in B2B? For me, the evolving and long-term relationship nature of the job and how high-tech is shaping both are the most exciting thing about marketing and sales in B2B.

B2B 40

B2B Marketing Artificial Intelligence CRM 40

QYMATIX

MARCH 21, 2023

In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. Sales Reporting requirements CRM and ERP systems offer extensive reporting functions. One example of B2B Sales will make you start today.

B2B 75

B2B Key Account Management Sales Profitability 75

Revegy

OCTOBER 2, 2019

Why isn’t everyone successful when it comes to key account management? The 5 Challenges of Growing Key Accounts. Key accounts are complex, dynamic clients that continuously evolve. In other words, your key accounts are rewarding business to vendors they view as “strategic partners.”

Account Growth 69

Account Growth Key Account Management Account Management Account Planning 69

DemandFarm

APRIL 1, 2025

The average B2B purchase now involves over 11 stakeholders , up from just 5 a decade ago. This means that for key account managers and sales teams, this means an org chart tool for Salesforce is no longer a nice-to-have its essential. Everything lives in your CRM account record. Key Features of People.ai

Key Account Management 52

Key Account Management Account Management Stakeholders Account Planning 52

ProlifIQ

APRIL 21, 2023

To scale this strategy, businesses should incorporate these techniques into their strategic account management process through strategic account planning. Strategic Account Management and Strategic Account Planning In a B2B business, sales growth is crucial for success.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Arpedio

OCTOBER 5, 2021

The correlation of ABM and SAM How technology supports SAM in your CRM Top Takeaways from the SAMA Nordics Symposium in September. Follow us on LinkedIn to get all the newest perspectives and insights around strategic relationship management and sales innovation. Next post Key Account Manager or Strategic Ecosystem Leader?

Account Management 52

Account Management Key Account Management B2B Innovation 52

DemandFarm

MAY 25, 2023

Everything to do with our dealings has been carefully recorded and stored in our Customer Relationship Management (CRM) system. Here, let me show you how it works so you can extract the data and information you need to service this account.” If you need information, I’m afraid you’re going to have to start from scratch!”

Account Management 52

Account Management Digitalization Key Account Management Management 52

DemandFarm

JUNE 3, 2024

As turbulent socioeconomic factors continue to put revenue forecasts at risk, B2B organizations are looking inward to strengthen the strongest player in their arsenal – their strategic accounts. Technology is no longer a nice-to-have to boost the performance of your strategic accounts. and the CRM?

Account Planning 52

Account Planning Key Account Management Account Management Onboarding 52

QYMATIX

MARCH 26, 2024

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. On the one hand, a well-implemented CRM system can provide many benefits. The longer a project takes, the higher the risks.

Management 52

Management Artificial Intelligence CRM Software 52

Arpedio

MARCH 15, 2022

ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in Key Account Management (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. Read the full report. March 15, 2022. Back to blog.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

Account Management 52

Account Management Management Account Planning Key Account Management 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes!

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

APRIL 27, 2023

The content combines the two specialist areas of “artificial intelligence & predictive analytics” and “B2B sales management or sales practice” The following courses (only in german language) are waiting for you: 1. basics of artificial intelligence & machine learning in B2B sales.

Artificial Intelligence 40

Artificial Intelligence Sales Analytics B2B Key Account Management 40

DemandFarm

AUGUST 13, 2024

Key Account Management Software Data Enrichment Sales Forecasting Key Account Management Software What it is: Key Account Management (KAM) software is designed to help sales teams manage and nurture relationships with their most important clients, also known as key accounts.

Key Account Management 40

Key Account Management Sales Decision-making Software 40

QYMATIX

NOVEMBER 24, 2022

It is based on the latest research on the topics: Predictive Analytics for CRM systems, Advanced ERP Data Mining and Machine Learning for precise predictions. In summary, in the latest version of the software, the user experience is significantly optimized and the accuracy of the predictive models for B2B sales is more precise.

Artificial Intelligence 40

Artificial Intelligence Software Software Sales Analytics 40

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

QYMATIX

MARCH 26, 2024

This article focuses on the key factors that have become essential to success in wholesale distribution, such as well-managed customer relationship management, its importance and what it entails. On the one hand, a well-implemented CRM system can provide many benefits. The longer a project takes, the higher the risks.

Management 40

Management Artificial Intelligence CRM Software 40