DemandFarm

APRIL 13, 2023

KAM Glossary (with 65 Definitions) To help strategic account managers / key account managers /sales professionals enhance their understanding of Key Account Management (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to key account management.

Key Account Management 52

Key Account Management Account Management Management Value Proposition 52

Account Manager Tips

SEPTEMBER 28, 2022

Instead of supporting internal team decisions, you champion your client's cause. Worth a click + B2B Book Club Selection. I love that you can create clips from your favourite episodes and make audio notes. Knowing how to use a CRM is an essential competency for sales, key account management, customer success and many more.

Key Account Management 130

Key Account Management Account Management Management Publishing 130

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

Key Account Management 52

Key Account Management Account Management Digitalization Sales Management 52

Account Manager Tips

SEPTEMBER 29, 2020

Are you doing key account management the hard way? Effective key account management requires you to increase profits, develop relationships, increase satisfaction, grow revenue, improve retention and reduce conflict. Let's take a look at 7 of my favourite key account management tools.

Key Account Management 130

Key Account Management Account Management Management Onboarding 130

DemandFarm

APRIL 21, 2023

The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

DemandFarm

MARCH 31, 2023

The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. With the growing size of buying groups in the digital age, it is imperative to consider factors that play into the challenges and benefits of digital key account management.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

AUGUST 4, 2022

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Table of Contents.

B2B 243

B2B Key Account Management Sales Leadership Leadership 243

DemandFarm

APRIL 26, 2023

Key Account Management (KAM) focuses on building long-term relationships, and aims to improve customer satisfaction – especially in a B2B scenario. While the key account management practice is demanding, it also offers many benefits. What does a Key Account Manager do?

Key Account Management 52

Key Account Management Account Management Interpersonal Skills Management 52

Deep Insight

AUGUST 10, 2020

This blog is about the fundamentals of Key Account Management (KAM) but that was not the topic I had in mind when I interviewed Joe Edwards. Before we got to that point, Joe talked about his first job as a sales manager at Hewlett-Packard (HP). Key Account Management. Key Account Management.

Key Account Management 52

Key Account Management Account Management Management Account Planning 52

Strategic Account Management Association

DECEMBER 3, 2020

As conveners of the largest community in the world dedicated to strategic and key account management, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. The profile of strategic account teams will shift dramatically.

Co-Creation 987

Co-Creation Value Proposition Account Management Suppliers 987

Account Manager Tips

NOVEMBER 24, 2022

Every month I share a selection of popular titles to help with your professional development as a key account manager. Key account managers rely on influence to get things done. You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it.

B2B 130

B2B Key Account Management Account Management Decision-making 130

DemandFarm

APRIL 4, 2023

In case that person leaves your accounts, the amount they were bringing into the organization is automatically at risk. Why should you adopt Digital Key Account Management? What are some of the benefits of adopting digital account planning solutions for your key accounts?

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. But they do exist.

B2B 130

B2B Key Account Management Healthcare Account Management 130

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Shockingly, just over 20% of B2B companies consistently measure and act on insights from customer experience.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

ProlifIQ

OCTOBER 30, 2024

KAM Technology & Use Cases in 2025 KAM technology plays a crucial role in supporting these best practices by providing powerful tools and features that streamline and enhance key account management processes. Interested in seeing a Key Account Management solution to help you retain and grow key customers?

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

KAMCast

JULY 8, 2021

The evolution of an account manager , over the decades, has taken us on a bit of a journey: Let’s visit the 70s… Where the gift of the gab was enough to see you into a meeting with a key decision maker - armed with a bag full of good stories and friendly chat.

Key Account Management 52

Key Account Management Account Management Management Facilitation 52

DemandFarm

MAY 12, 2023

Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. Account-Based Selling = Higher Revenue Growth. The stakes are high, but so are the obstacles.

Account Planning 98

Account Planning B2B Decision-making Key Account Management 98

Account Manager Tips

SEPTEMBER 7, 2022

Does the return on investment provide significant benefits to make them worth pursuing? The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Learn more.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

QYMATIX

JULY 5, 2023

Then it is good to know what steps and what decisions you will have to make if you want to use an AI-based assistant in sales. AI enables you to make data-based decisions in sales. – Managing directors or managers of medium-sized B2B companies. Qymatix Solutions GmbH is a pioneer in its field.

B2B 40

B2B Artificial Intelligence Sales Analytics Key Account Management 40

Red Star Kim

FEBRUARY 8, 2024

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

B2B 98

B2B Artificial Intelligence Computers and Electronics Internet 98

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. Machine learning makes it possible to discover insights and to gain a look into the future.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

KAM With Passion

MARCH 17, 2022

Account Management & Delivery. Key Account Management. Other relevant KPIs measure how efficiently the sales process is driven from its early stage to the final decision. That is why Account Management must be handled as an element of the company’s business model and not only as a sales task.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. B2B elements of value Now I know KPIs aren't for everyone. How can you make them more efficient?

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

KAM With Passion

NOVEMBER 11, 2020

By talking to each other and by making sure that conversations are meaningful to both parties. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Business Reviews in an Account Management context. On the contrary.

Key Account Management 130

Key Account Management Suppliers Account Management Account Planning 130

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. Account-Based Selling = Higher Revenue Growth. The stakes are high, but so are the obstacles.

Account Planning 52

Account Planning B2B Decision-making Key Account Management 52

QYMATIX

JANUARY 16, 2023

Why are sales KPIs so important in B2B? This is accomplished with the help of actionable metrics and key performance indicators. Controlling and motivating a B2B sales team with the most fitting sales KPI is critical to its success. What are common KPI best practices in B2B Sales?

B2B 52

B2B Sales Management Sales Analytics Management 52

Account Manager Tips

AUGUST 31, 2022

Does the return on investment provide significant benefits to make them worth pursuing? Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

DemandFarm

MAY 25, 2023

He is so pleased to be able to see, at one glance, all the key stakeholders in his key account. He knows immediately who can best influence the decision he will need when he presents them with a great growth opportunity. Any information he needs about his key accounts contacts is now at his fingertips.

Account Management 52

Account Management Digitalization Key Account Management Management 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

DemandFarm

APRIL 8, 2024

If you’re part of a B2B sales team, chances are that ABS as a strategy is on your radar. Account Based Selling (ABS) burst into the spotlight in the mid 2010s and has been steadily gaining traction as the go-to approach among B2B sales organizations. Who wouldn’t want to unlock the full potential of their key accounts?

Key Account Management 52

Key Account Management Account Management Stakeholders Meetings 52

DemandFarm

AUGUST 13, 2024

Moreover, with the help of sales intelligence tools like LinkedIn Sales Navigator, sales professionals in different roles can efficiently identify and engage with decision-makers at target companies, reducing the time it takes to move from initial contact to closing a deal.

Key Account Management 40

Key Account Management Sales Decision-making Software 40

Upland

APRIL 20, 2023

How can effective account management help you defend and grow revenue? As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. Account management benefits As you can see, it takes a lot of work, discipline, and rigor to get account management right.

Account Management 195

Account Management Management Account Planning Decision-making 195

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Define price strategy.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Account Manager Tips

NOVEMBER 22, 2022

As a supplier, if you want to sell to procurement, you really need to understand things like the buying process, supplier management, supply chains, decision making and more. Grab this free easy-to-follow guide that will have you writing a successful key account plan in no time! The KAM Club.

Procurement 130

Procurement Suppliers Supply Chain Key Account Management 130