Upland

JUNE 30, 2023

This powerful merger will revolutionize sales organizations, enhance customer engagement, and drive unprecedented insight into how B2B sellers and their prospects collaborate. Personalized Customer Experiences Modern enterprise sales methodology thrives on data-driven decision-making.

Co-Creation 195

Co-Creation Sales B2B Decision-making 195

Hubspot Sales

JULY 15, 2020

After conducting in-depth research into 502 B2B sales teams and interviewing over 50 industry leaders , here are the top three things we have learned. However, we’re finding B2B businesses are prioritizing their existing customers over attracting new ones. Customer loyalty is more important than ever. Image Source.

B2B 138

B2B Sales Small Business Profitability 138

ProlifIQ

OCTOBER 30, 2024

With kam techology , you can: Centralize Account Information : Make sure the critical information about an account is clean and in one place. This makes it easy for an account manager to understand the relationships built over a sales cycle, and where time needs to be spent.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

CoSell

DECEMBER 24, 2020

Our team is seeing so many different B2B leads and we’re scrambling to figure out where to focus our time.” Knowing how to qualify your B2B sales opportunities is a huge issue in sales. It’s where you’ll discover the best match and gain clarity on qualifying your B2B sales opportunity. Here’s what we talked about.

B2B 98

B2B Sales Profitability Prioritization 98

Account Manager Tips

NOVEMBER 24, 2022

You need to inspire, align objectives, coordinate resources, prioritize task, manage crises and ask for help when you need it. It can be used to build businesses, solve crimes, progress science and make many aspects of our lives quicker, easier, bigger or better. All this requires mastery of communication and persuasion.

B2B 130

B2B Key Account Management Account Management Decision-making 130

Hubspot Sales

OCTOBER 26, 2022

It's hard to overstate the importance of B2B prospecting in the context of most B2B sales processes. But what is B2B prospecting? What is B2B prospecting? B2B Prospecting Methods. What is B2B prospecting? B2B prospecting is one of the earlier stages in most B2B sales processes.

B2B 111

B2B CRM Decision-making Communication 111

Upland

NOVEMBER 28, 2021

These days, most prospects both want and expect to speak with a peer reference before they make a final purchase decision, but not all references are created equal. This makes resorting to unofficial sales reference channels all the more tempting. Nearly all B2B prospects will eventually want to talk with a reference.

Sales 195

Sales B2B Software Software 195

Hubspot Sales

FEBRUARY 13, 2025

Clarify the steps and stakeholders involved in decision-making. Builds Strong Customer Relationships The SPICED framework is especially effective for sales in subscription-based models, which are becoming increasingly common as more B2B companies adopt this approach. Identify specific pain points and frustrations.

Decision-making 52

Decision-making Sales Prioritization CRM 52

LinkedFusion

FEBRUARY 11, 2025

In 2025, LinkedIn has evolved into the ultimate platform for B2B professionals, enabling networking, brand building, and lead generation. With over 900 million users globally, LinkedIn provides businesses with a powerful tool to connect with decision-makers, generate leads, and establish authority in their industries. Why Use It?

B2B 40

B2B CRM Business Growth Decision-making 40

Hubspot Sales

MARCH 13, 2025

Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers. On top of that, B2B buyers are wary of sellers trying to influence their decisions. If sellers can articulate benefits and discuss how the companys financial picture can improve, the chances of making sales are higher.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

Hubspot Sales

MAY 4, 2020

According to LinkedIn, 62% of B2B customers respond to salespeople who connect by sharing content and insights that are relevant to the buyer. Harvard Business Review reports 90% of B2B decision makers never respond to cold outreach. When making B2B purchasing decisions, 50% of buyers turn to LinkedIn as a resource.

Media 144

Media B2B Decision-making Financial Services 144

Scovel

SEPTEMBER 22, 2021

How to set up a Social Selling strategy for B2B firms: What is social selling. Stat states that around 83% of B2B marketers practice social advertising and also it ranks second after search engines. From serving customers to influencing your industry flexibly, social spaces offer many opportunities to offer B2B brands.

B2B 88

B2B B2C Media Advertising 88

Zendesk

APRIL 18, 2022

In this piece, we’ll give you 20 B2B lead generation strategies you can start implementing today. B2B lead generation might not be simple, but that doesn’t mean you can’t make it easier. What are B2B leads? However, certain personal contacts and self-led small businesses can also be B2B buyers. Let’s dive in.

B2B 98

B2B B2C Software Software 98

QYMATIX

JANUARY 13, 2025

AI-based pricing with Predictive Sales Analytics should not be underestimated in B2B wholesale. Predictive analytics is not just a trend, but a crucial tool in the B2B wholesale industry, helping businesses navigate the complexities of market demands. There are three main areas of forecasting: 1. Pricing: Wholesale pricing is complex.

Sales Analytics 40

Sales Analytics Decision-making B2B Profitability 40

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle. Public education (79%).

B2B 84

B2B Media B2C Retail 84

Upland

SEPTEMBER 29, 2023

Stakeholder mapping in sales is the process of mapping out key decision makers within the buying group of the account you are looking to do business with. Stakeholder Mapping is Important Because of Buying Groups Selling must be complicated because modern B2B sales are complicated. Will the location enable us to make a big splash?

Stakeholders 195

Stakeholders Sales Decision-making Internet 195

ProlifIQ

NOVEMBER 7, 2024

Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals. Loading contacts into a map is simple.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

Showpad

JANUARY 15, 2021

As Forbes notes, there’s no “if” or “when” to B2B sales transformation anymore. According to a Forrester report on sales engagement : “2020 will be remembered as a watershed moment when B2B buying and selling changed forever.” Make full use of existing solutions.

B2B 83

B2B Artificial Intelligence Sales Digitalization 83

Hubspot Sales

MARCH 4, 2024

We recently reached out to some of the winners for their insight on what sales leaders should prioritize, some principles they should live by, and how they should work with their teams in 2024. I’m a B2B seller, but I have also been a B2B buyer. In B2B, we can do much of the same. It’s long been the way that B2C works.

Construction 124

Construction Leadership Sales Prioritization 124

Brooks Group

OCTOBER 14, 2024

By prioritizing customer needs over immediate sales, sales professionals demonstrate genuine interest in the customer’s success. Teach negotiation skills to navigate complex decision-making processes in B2B contexts. This approach builds trust, a cornerstone of long-term loyalty.

Emotional Intelligence 70

Emotional Intelligence Negotiation Sales Training Construction 70

QYMATIX

NOVEMBER 18, 2024

Every company is made up of countless logical decisions. And these decisions are rational, aren’t they? Depending on their value, you can decide how to invest, prioritize or retain them. Successful business people still need numbers and indicators to make their decisions. But who cares about that?

Profitability 52

Profitability Decision-making Manufacturing Software 52

Hubspot Sales

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. You move beyond surface-level pain points to grasp the fundamental concepts driving your clients decisions. Heres how it works.

Client Relationships 66

Client Relationships Decision-making Investors B2B 66

SBI Growth

JANUARY 13, 2014

To make your number you must be able to answer a key question. This will make the process easier on both of you. Make the most of Social Media. 84% of B2B decision makers begin their buying process with a referral. Finally, make sure your profile is up to date. You may have lost some or all of your pipeline.

Decision-making 134

Decision-making CRM Prioritization Meetings 134

Nutshell

AUGUST 27, 2018

There are hundreds of different sales tactics that you can use to find prospects, qualify leads, and make a sale. But how do you decide which ones make the most sense for your business? Around 90% of top-level B2B decision makers do not respond to cold outreach ( Source ). nearly 37 times that of email (.12%)

Sales 126

Sales Decision-making B2B Marketing 126

Hubspot Sales

JUNE 21, 2022

According to research firm Gartner , 75% of B2B sales organizations will augment their traditional sales methods with guided selling solutions by 2025 to better connect with customers and drive conversion. Example 3: Providing Decision Data. Guided selling can also be used to provide decision-making data. Clickpoint.

Software 116

Software Software B2C Decision-making 116

Nutshell

AUGUST 16, 2018

The goal is to make the first contact with a person or company that fits your ideal customer profile, briefly introduce your product or solution, and determine if there’s enough interest to move forward. LinkedIn and Google make it possible to answer the vast majority of such questions without ever talking to anyone.

Decision-making 132

Decision-making Prioritization B2B Marketing 132

Upland

OCTOBER 17, 2023

ChatGPT and dozens of other artificial intelligence (AI) products have made a big splash for AI a bit of a novelty recently, dominating the conversation around productivity and efficiency in the B2B world. Its many evolutions and the powerful AI of today make it an irresistible tool to many. Many writers use AI to spark ideas.

Artificial Intelligence 195

Artificial Intelligence Sales Decision-making CRM 195

Sales Gravy

MAY 31, 2024

JBJ) discusses personal finance for sales professionals with Ben Lex, a former B2B sales superstar turned financial advisor. The Financial Fitness Mindset In sales, we're all about closing deals, hitting targets, and making more money. It slows you down and makes reaching your financial goals much harder.

Finance 97

Finance Decision-making Sales Negotiation 97

Openview

JANUARY 18, 2018

Once you’ve identified the key attributes and skills that make your reps succeed or fail, rate each rep on your team on how good they are on a scale from 1 to 10. Qualification ensures your reps aren’t wasting time with people who don’t have the ability to make purchasing decisions. Prioritize their prospects and opportunities.

B2B 104

B2B Negotiation Sales Sales Training 104

Hubspot Sales

AUGUST 26, 2020

In B2B sales, that means boosting conversion rates and landing more lucrative clients. What our summary should make clear, though, is the importance of data to the process. B2B Customer Data Platforms. CDPs are software solutions that are making a real splash in the sales and marketing sectors. Image Source.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

Hubspot Sales

APRIL 2, 2021

Some are influencers that speak to the decision-makers and convince them to go in either direction, while others hold the final say on decisions. In this post, we’ll explain how to identify sales leads you may be in conversation with, and give insight from expert sales leaders on how to sell to decision-makers and influencers.

Stakeholders 122

Stakeholders Decision-making Sales B2B 122

Xant

JUNE 16, 2021

Operations makes an organization’s actions intentional—meaning there is data, strategy, and process backing everything up. 86% of buyers are willing to pay more for a great customer experience and 93% of consumers say that online reviews influence their decision to buy or not buy. The Value of Rev Ops. Rev Ops Tools.

CRM 105

CRM Sales Prioritization Decision-making 105

Hubspot Sales

NOVEMBER 14, 2018

For many years, B2B companies have executed their inbound sales funnel the same way. For example, free trial products, like Intercom , offer an introductory, time-limited product experience helping users find value in the product before making a serious commitment. How to Make PQLs Work for You. Prioritize your PQLs.

Sales 139

Sales B2C eCommerce B2B 139

Hubspot Sales

FEBRUARY 6, 2018

Now that social selling is a legitimate way of growing your pipeline, it’s crucial your LinkedIn profile makes a good impression. The first major mistake salespeople make is targeting the wrong audience. However, these words will make buyers’ eyes glaze over. The fix: Pinpoint what makes you experienced. 2) Experienced.

Decision-making 112

Decision-making Leadership Prioritization Healthcare 112

DemandFarm

MARCH 31, 2025

Now, AI automates these tasks, eliminating data entry bottlenecks, prioritizing follow-ups based on engagement trends, identifying at-risk accounts, and even suggesting the best time to reach out to a prospect. It delivers in-meeting nudges, such as reminding KAMs to engage a decision-maker before a renewal call.

Account Management 40

Account Management Key Account Management Management Account Planning 40

SalesGlobe

OCTOBER 10, 2023

In this article, I will touch on reasons why B2B sales teams can benefit from AI and some of the challenges teams may encounter. How AI Can Benefit the Sales Team B2B sales are often complex, with many stakeholders, intricate decision processes, and high-stakes negotiations. Below are a few of these challenges.

B2B 52

B2B Artificial Intelligence Sales Decision-making 52

DemandFarm

DECEMBER 27, 2024

Demandfarm really goes into the depth of KAM, and heres how: Account Planning: DemandFarm allows sales teams to create in-depth account plans that help identify key stakeholders, map their relationships, and prioritize actions. Tools to send InMail directly to decision-makers. Real-time updates about your leads and accounts.

Key Account Management 52

Key Account Management Stakeholders Sales Account Planning 52