Mike Kunkle

FEBRUARY 5, 2023

Other times, sellers work with ad hoc buying committees who have never worked together to make a purchase decision, and who are operating without an aligned process, policies, or even guidelines and guardrails. click the image to see a larger version] This makes sense, right? This is so important to understand.

B2B 231

B2B Sales Decision-making Negotiation 231

Red Star Kim

MAY 3, 2023

At the recent PM Forum workshop on stakeholder engagement and buy-in there was an interesting mix of delegates from law, accountancy and actuarial firms from across the UK and Ireland and even China. Stakeholder engagement and buy-in: Influence and persuasion skills using Aristotle and Knights and Dinosaurs.

Stakeholders 130

Stakeholders Digitalization Communication Decision-making 130

Hubspot Sales

OCTOBER 14, 2019

You simply won’t succeed if you don’t take B2B selling for what it is: a high-stakes selling game that requires an entirely unique approach from direct-to-consumer selling. Before we dive into the insider tips, let’s get crystal clear on what B2B selling entails. Here are key steps you may want to include in your B2B sales process.

B2B 138

B2B Value Proposition Decision-making Sales 138

ProlifIQ

OCTOBER 30, 2024

With kam techology , you can: Centralize Account Information : Make sure the critical information about an account is clean and in one place. Capabilities of KAM Technology Solutions That A Company Needs Map out stakeholders by location, business unit, or job function.

Key Account Management 52

Key Account Management Stakeholders Account Planning Account Management 52

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Create contact plans to keep in touch with key stakeholders in your company and your client's. Do you make the first move and present a compelling proposal that positions you as the partner of choice? Be transparent and accountable for purchasing decisions.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Hubspot Sales

JULY 5, 2022

A B2B sales process is a detailed outline of repeatable steps that guides your sales team. B2B Sales Strategy. A B2B sales strategy based on your business' value proposition will help you differentiate your business from your competitors. B2B Sales Flowchart. B2B Sales Process Steps. Image Source.

B2B 115

B2B Sales Stakeholders Decision-making 115

Upland

FEBRUARY 3, 2023

Typically, there can be up to 10 individuals involved in a B2B sale. Called “buying groups”, the reality of these multiple person buying committees points to the growing complexity of B2B selling motions. Long-term: B2B sales is all about becoming a long-term, strategic partner to your customers. This is rarely the case.

Account Strategy 195

Account Strategy Stakeholders B2B Decision-making 195

Upland

MARCH 29, 2023

At the same time, current trends point to the growing importance of effective relationship management in B2B buying journeys. It means building out a robust understanding of roles in the decision-making process, how (and to what extent) they exert influence and what priorities are top-of-their-mind.

CRM 195

CRM Management Stakeholders Decision-making 195

Mike Kunkle

APRIL 8, 2023

Although, in complex B2B opportunities, especially with longer sales cycles, qualification – like discovery – may be ongoing, because new stakeholders are introduced, others leave, budgets shift, and in general, things change.) To start, assess the Buyer Type for each stakeholder. Here’s what I mean.

B2B 130

B2B Sales Decision-making Stakeholders 130

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. B2B elements of value Now I know KPIs aren't for everyone. How can you make them more efficient?

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Strategic Account Management Association

FEBRUARY 3, 2022

It’s how faithfully (and effectively) we execute on these principles that makes the difference. How are we making this information visible within our own organization so that we can function as a cohesive revenue team? The foundational principles that move the needle are ones familiar to any sales leader: relationships and insights.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

Hubspot Sales

MARCH 13, 2025

Projecting a sales cycle ahead of time gives sellers a better chance of making their numbers. On top of that, B2B buyers are wary of sellers trying to influence their decisions. If sellers can articulate benefits and discuss how the companys financial picture can improve, the chances of making sales are higher.

Meetings 95

Meetings Sales Stakeholders Decision-making 95

Upland

JANUARY 26, 2023

Today, the horizon of B2B selling looks different than it did even just a few years ago. As sellers head into a future that feels uncertain , they can at least rest in this certainty – the human seller is as important as ever in complex, B2B sales. Large B2B sales deals are not done one-on-one.

Account Planning 195

Account Planning B2B Decision-making Acquisition 195

Account Manager Tips

NOVEMBER 24, 2022

It's a boundary-crossing role that needs the cooperation of numerous stakeholders and departments to succeed. It can be used to build businesses, solve crimes, progress science and make many aspects of our lives quicker, easier, bigger or better. Key account managers have very busy jobs that span multiple stakeholders and functions.

B2B 130

B2B Key Account Management Account Management Decision-making 130

ProlifIQ

MAY 7, 2021

In sales, B2B account planning is kind of like plotting a heist, minus the stealing. Here’s what the data say about B2B account planning and how sales teams can benefit from creating big plans for big companies. They also discovered that account-based sales makes companies 41% more likely to go beyond their revenue goals.

Account Planning 98

Account Planning B2B Decision-making Stakeholders 98

Hubspot Sales

JUNE 8, 2020

It's never been more difficult to be a B2B sales rep. You have to manage heightened expectations, battle against a multitude of competitors and make sure you have time to meet the needs of everyone in your pipeline. The prospect may entertain the demo but will have their defenses up, making the next steps uncomfortable.

B2B 120

B2B Sales Decision-making Marketing 120

Upland

NOVEMBER 28, 2021

These days, most prospects both want and expect to speak with a peer reference before they make a final purchase decision, but not all references are created equal. This makes resorting to unofficial sales reference channels all the more tempting. Nearly all B2B prospects will eventually want to talk with a reference.

Sales 195

Sales B2B Software Software 195

ProlifIQ

NOVEMBER 7, 2024

Salesforce Account Plans – Using Your CRM To Drive Strategy Salesforce account plans are a powerful feature within the Salesforce ecosystem, designed to streamline and enhance strategic account planning for B2B sales and account management professionals. Loading contacts into a map is simple.

Account Planning 52

Account Planning Account Management Decision-making CRM 52

Nutshell

OCTOBER 22, 2024

Nutshell has recently been recognized by Research.com as one of the top CRM software companies providing B2B solutions, solidifying its place among the industry’s best. This acknowledgment highlights the platform’s ability to deliver powerful, user-friendly tools tailored to the unique needs of B2B organizations.

CRM 71

CRM B2B Software Software 71

Nutshell

SEPTEMBER 18, 2024

Navigating the complexities of B2B sales, especially with high-value enterprise deals and multiple stakeholders, can be challenging. It is a renowned framework strategically crafted to navigate the challenges of large B2B sales. Build relationships and maintain clear communication with all relevant stakeholders.

Stakeholders 126

Stakeholders Sales CRM Value Proposition 126

DemandFarm

MARCH 31, 2025

Managing B2B deals means dealing with buying committees theres rarely a single decision-maker. It integrates seamlessly with HubSpot, enabling users to auto-generate stakeholder maps using CRM data. Its AI capabilities help teams understand stakeholder influence and forecast potential deal risks.

CRM 40

CRM Stakeholders Account Planning Decision-making 40

DemandFarm

MARCH 31, 2025

Conversations, stakeholder engagement, external market intelligence, and predictive signals all play a crucial role in shaping long-term growth. Where are the unstructured insightsthe informal conversations, strategic signals, and competitive shifts that influence decision-making? And there lies the friction.

Key Account Management 52

Key Account Management Account Management Management CRM 52

PandaDoc

DECEMBER 19, 2022

B2B sales organizations may often find that this process is highly time-consuming and requires significant investments in manual labor. You’ll also find a roster of valuable prospecting techniques and an in-depth look into what makes for a good prospective customer. B2B sales prospecting in a nutshell.

B2B 98

B2B Sales Decision-making Publishing 98

Hubspot Sales

NOVEMBER 18, 2020

The top data insights sales leaders use for decision-making are forecasting data, rep productivity data, and team performance to quota. B2B Sales Leadership Stats. By 2025, 60% of B2B sales organizations will move from experience-based selling to data-based selling. C-Suite leaders from buying companies are 2.2

Sales Leadership 142

Sales Leadership Leadership Sales B2B 142

Mike Kunkle

MAY 30, 2023

They know that the place they choose to work (the environment, especially the attitudes and behaviors of senior leaders) will radically influence their ability to make an impact with enablement. Finding yourself in one of these situations does not excuse you from working as hard and as smart as possible to make an impact with enablement.

Decision-making 311

Decision-making Sales Training Sales Sales Management 311

PandaDoc

MARCH 25, 2025

Its a decision that requires research, deliberation, and often, multiple stakeholders. Sometimes called enterprise sales, complex sales generally have a longer sales cycle involving multiple stakeholders and decision-makers. This stage can involve multiple meetings and additional stakeholders.

Sales 52

Sales Supply Chain Decision-making Stakeholders 52

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 98

B2B B2C Finance Communication 98

Hubspot Sales

APRIL 2, 2021

According to Gartner , a 2020 sales trend was that salespeople had to convince multiple stakeholders and evaluators at a company to buy their product. Most critical, though, is that each stakeholder has a different level of power within their organization. Below we’ll explain how to qualify different sales stakeholders.

Stakeholders 122

Stakeholders Decision-making Sales B2B 122

Upland

JULY 12, 2023

And it’s all about deal qualification MEDDIC – a deal qualification framework Many think that MEDDIC is a sales process , but it’s really a deal qualification framework with multiple processes for decision criteria, decision process, etc. Decision criteria: What factors will buyers consider when making their decision?

Decision-making 195

Decision-making Sales Account Planning Healthcare 195

Hubspot Sales

NOVEMBER 9, 2020

Seller-centric focused selling doesn’t play anymore, in either B2B or B2C sales processes. If you pick correctly, you’ll have no problem making 110% of your quota every month. Understand where your prospect is in the decision making process. Engage with key decision makers early in the process. Always be helping.

Decision-making 144

Decision-making Sales Stakeholders B2C 144

Hubspot Sales

AUGUST 26, 2020

In B2B sales, that means boosting conversion rates and landing more lucrative clients. Your marketers and salespeople pinpoint vital stakeholders within the target company. Executives at your firm may also interact personally with critical stakeholders of the target account. B2B Customer Data Platforms. Customer Success.

Stakeholders 138

Stakeholders B2B Decision-making Sales Environment 138

Brooks Group

APRIL 9, 2024

The B2B buying journey is getting longer and more complex. The average B2B buying committee size is now seven , but groups as large as 20 are not unheard of. Bigger deals usually mean bigger committees, which present unique challenges compared to selling to an individual decision maker or even a small group.

Value Proposition 109

Value Proposition Procurement Decision-making Stakeholders 109

Revegy

MARCH 26, 2021

Every successful salesperson in complex B2B sales excels at engaging the right people with the best information to close a deal. According to Gartner, the typical buying group for a complex B2B solution involves six to 10 decision-makers. Actionable ways to build consensus among the key stakeholders.

Remote Working 105

Remote Working Stakeholders Decision-making B2B 105

Hubspot Sales

SEPTEMBER 21, 2020

Enterprise sales also involve multiple stakeholders, and the salesperson is typically in conversation with numerous people before deals are closed. Complex sales are most common in B2B sales environments. Unlike transactional sales, closing a complex deal means convincing multiple stakeholders. Key Elements Of Complex Selling.

Stakeholders 139

Stakeholders Insurance Decision-making Finance 139

Upland

APRIL 20, 2023

As you’ll see, lone wolf selling is quickly losing efficacy in a B2B business world that puts a premium on relationships. Well, here are a few reasons: Face-to-face selling is back on the rise: according to recent studies, buyers actually prefer to interface with sellers when it comes to complex, B2B sales.

Account Management 195

Account Management Management Account Planning Decision-making 195

Upland

APRIL 5, 2023

There are many “lone wolves” in B2B sales. But what if we told you that the old ways of making deals happen were out of touch with modern realities? It’s forever changed the world of B2B sales and continues to mold and shape it as sellers become more instilled in the buying journey. Sellers must be ready to provide real value.

B2B 195

B2B Advertising Decision-making Stakeholders 195

Hubspot Sales

FEBRUARY 13, 2025

Clarify the steps and stakeholders involved in decision-making. Builds Strong Customer Relationships The SPICED framework is especially effective for sales in subscription-based models, which are becoming increasingly common as more B2B companies adopt this approach. Identify specific pain points and frustrations.

Decision-making 52

Decision-making Sales Prioritization CRM 52