Customer Think

DECEMBER 24, 2021

We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real. B2B marketers need to rethink digital-first strategies to better. TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022?

B2B 130

B2B Digitalization Marketing 130

Strategic Account Management Association

JUNE 30, 2021

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. What we’re seeing with our clients as a key component for skills improvement is digital content. Creating Digital Content that Works. Register here. Becoming a Trusted Advisor.

Digitalization 520

Digitalization Organization Account Management Management 520

SBI Growth

DECEMBER 22, 2021

However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency.

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B2B Digital Transformation Sales Technology Software 139

Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience.

Digitalization 130

Digitalization Marketing Advertising B2C 130

Mike Kunkle

FEBRUARY 5, 2023

Buyers may research and work more on their own, or digitally, but none of the above is new for the complex sale, other than the buying committees have increased in size which does makes it more “complex.” The post The Perplexing Power of Process & Methodology in Complex B2B Sales appeared first on MikeKunkle.com.

B2B 231

B2B Sales Decision-making Negotiation 231

SBI Growth

DECEMBER 21, 2020

Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. The global pandemic has brought about the greatest virtual sales experience ever to occur. In a multi-quarter stretch where.

Digitalization 152

Digitalization Acquisition Organization Sales 152

Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. Why Most B2B Marketing is Forgettable. by Leslie Talbot appeared first on Corporate Visions.

B2B 134

B2B Marketing Decision-making Digitalization 134

Customer Think

OCTOBER 27, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

B2B 143

B2B Marketing Digitalization 143

Hubspot Sales

JUNE 23, 2020

Accessing digital tools that track and highlight the different points of the sales journey will be crucial to planning future playbooks. Invest in digital experiences. Companies around the world are making a rapid shift to the digital environment. Accelerate your digital transformation.

B2B 132

B2B Digital Transformation Virtual Selling Digitalization 132

SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

Digitalization 147

Digitalization Sales Key Account Management Digital Transformation 147

Nutshell

OCTOBER 5, 2020

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Learn the email tactics that B2B sales pros use to hook their customers.

Communication 133

Communication Digitalization Marketing Energy and Utilities 133

SBI Growth

AUGUST 8, 2020

It’s hard to imagine a time where calendars weren’t inundated with video calls and discussions around your digital sales transformation. With a virtual revolution upon us, how can you maintain the personal aspects that define your culture internally and externally?

Digitalization 143

Digitalization Sales Customer Experience Customer Success 143

Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. Embrace digital as much as possible. One of the most essential things B2B businesses can do during times of uncertainty is invest in new content. Make sure that they know exactly what you can accomplish for them and when.

B2B 135

B2B Supply Chain Sales Digitalization 135

Revegy

NOVEMBER 28, 2023

The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. The digital […] The post B2B Enterprises and the Rise of Customer-Centricity Software appeared first on Revegy.

B2B 108

B2B Software Software Digitalization 108

SBI Growth

DECEMBER 7, 2020

It’s also clear that corporate digital transformation is accelerating in every way. There’s no doubt that the pandemic has permanently impacted daily life in every way. After all, in 2019, many enterprise sales calls absolutely had to be in person.

Digitalization 142

Digitalization Digital Transformation Sales B2B 142

Customer Think

SEPTEMBER 1, 2021

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

B2B 111

B2B Customer Experience Marketing Digitalization 111

Customer Think

SEPTEMBER 13, 2021

But in this context, it’s more about discovery FOR the sales rep, NOT B2B buyers.One of the problems marketing and sales have as B2B buyers’ roles shift is that they start too late. Discovery is most often considered a function performed by sales reps.

B2B 133

B2B Marketing Sales Digitalization 133

Customer Think

JULY 22, 2021

The business-to-business (B2B) space isn’t any different, with B2B newsletters thriving in the past year. Photo credit: Twenty20 Email newsletters are in again. Look around you – everyone is trying to get your email address and add you to their list. Not getting the engagement you were hoping for?

B2B 137

B2B Digitalization Marketing 137

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Invest in B2B marketing technology.

B2B 129

B2B Marketing Acquisition Media 129

Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Humans are simply not wired for constant digital communication. Every month inside The KAM Club , members vote for a book of the month.

B2B 130

B2B Key Account Management Healthcare Account Management 130

SBI Growth

FEBRUARY 1, 2021

One of the main differences this past year was the emphasis on digital strategies geared towards getting closer to the customer rather than traditional cost-cutting. The impact of this is profound, and in industries where getting closer to the customer.

Digitalization 133

Digitalization Acquisition Innovation B2B 133

Customer Think

JANUARY 16, 2022

By Matt Heinz, President of Heinz Marketing If you missed my LinkedIn series last month, here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. In Summary: Change.

B2B 135

B2B Marketing Digitalization Leadership 135

SBI Growth

SEPTEMBER 29, 2021

Many CEOs have placed digital investments on the back burner and now. With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing.

B2B 133

B2B Digitalization Marketing Meetings 133

Customer Think

NOVEMBER 2, 2021

TweetLinkedInShareEmail If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary us.

B2B 129

B2B Marketing Digitalization 129

Customer Think

JULY 21, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.How.

B2B 133

B2B Marketing Digitalization 133

Customer Think

APRIL 10, 2024

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

B2B 119

B2B Marketing Digitalization 119

Customer Think

NOVEMBER 9, 2021

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].

B2B 137

B2B Marketing Digitalization Leadership 137

Customer Think

DECEMBER 26, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket.

B2B 138

B2B Marketing Digitalization 138

Customer Think

OCTOBER 20, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have.

B2B 126

B2B Marketing Digitalization 126

Strategic Communications

JULY 22, 2024

Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. I probably was also one of those who was skeptical about the need for storytelling in a B2B environment. But what if your content team is hesitant about storytelling?

B2B 105

B2B B2C Communication Advertising 105

Customer Think

FEBRUARY 25, 2023

Here’s a round-up of new ideas and trends I’m seeing in B2B marketing, to help us plan for 2023. Marketing spend trends for 2023. The Winterberry Group has recently released its annual projections on marketing spend, and I am happy to say that t.

B2B 122

B2B Marketing Digitalization 122

Customer Think

OCTOBER 5, 2021

It seems like every week I see a new research report naming leads as the top priority of B2B marketing departments. It’s no wonder CMOs focus an estimated 85% of their efforts on acquisition. Ask any sales person, “What do you want from marketing?’&nbs. &nbs.

B2B 119

B2B Acquisition Marketing Sales 119

SuperOffice

NOVEMBER 26, 2021

If this doesn’t sound convincing enough, let’s have a look at the B2B customer journey. The B2B customer journey usually includes more touchpoints than the B2C one. Enter “B2B email list” in the search bar, and eight out of ten results will be offering to sell you the highest quality B2B email marketing lists.

B2B 128

B2B B2C Decision-making Advertising 128