SBI Growth

SEPTEMBER 10, 2020

If you are reading this article and you work in the B2B space, you have most likely been inundated with buzzwords surrounding Digital and how it is disrupting your industry: Digital strategy, digital transformation, eCommerce, big data, IoT, AI, and.

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Customer Think

DECEMBER 24, 2021

We asked the experts at Spear Marketing Group to chime in: “Digital fatigue is real. B2B marketers need to rethink digital-first strategies to better. TweetLinkedInShareEmail What trends will dominate the demand generation landscape in 2022?

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Strategic Account Management Association

JUNE 30, 2021

Harvey Dunham: We are asking the smartest customer-facing people in B2B how to become trusted advisors to customers they cannot afford to lose. What we’re seeing with our clients as a key component for skills improvement is digital content. Creating Digital Content that Works. Register here. Becoming a Trusted Advisor.

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SBI Growth

DECEMBER 22, 2021

However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency.

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Red Star Kim

JUNE 12, 2023

Things continue to move at pace in the world of digital marketing and marketing automation (MarTech). Digital Marketing update webinars (June 2023). He reflected that your web site is your primary digital asset. Social media Primarily used on a person-to-person basis to endorse a B2C or B2B brand in front of a wider audience.

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Nutshell

FEBRUARY 14, 2025

Website popups have become a staple for B2B digital marketing teams, delivering opportunities for businesses to capture visitor attention, generate leads, and drive audience engagement. They have proven to be an effective marketing tool in the B2B environment. Table of Contents What is a website popup for B2B businesses?

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Mike Kunkle

FEBRUARY 5, 2023

Buyers may research and work more on their own, or digitally, but none of the above is new for the complex sale, other than the buying committees have increased in size which does makes it more “complex.” The post The Perplexing Power of Process & Methodology in Complex B2B Sales appeared first on MikeKunkle.com.

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SBI Growth

DECEMBER 21, 2020

Organizations that were staving off digital evolution were forced into adoption, while those that had embraced digital were positioned for success. The global pandemic has brought about the greatest virtual sales experience ever to occur. In a multi-quarter stretch where.

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Corporate Visions

AUGUST 13, 2020

The post Why is Most B2B Marketing So Forgettable? Today, with 80 percent of the sales cycle happening in digital or remote settings, you’ve never had a greater opportunity to directly influence buying decisions. Why Most B2B Marketing is Forgettable. by Leslie Talbot appeared first on Corporate Visions.

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Customer Think

OCTOBER 27, 2021

Every year, Content Marketing Institute and Marketing Profs release their latest B2B marketing research. This year the report includes a chart of current B2B content marketing challenges. A few of them surprised me as I thought (or hoped) we had beaten.

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Hubspot Sales

JUNE 23, 2020

Accessing digital tools that track and highlight the different points of the sales journey will be crucial to planning future playbooks. Invest in digital experiences. Companies around the world are making a rapid shift to the digital environment. Accelerate your digital transformation.

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Nutshell

OCTOBER 5, 2020

Marketing through the digital medium is highly effective, but the barrier to entry is lower than ever. Regardless of whether you are communicating via email marketing , social media , or digital ads , there are always ways to improve your messaging. Learn the email tactics that B2B sales pros use to hook their customers.

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SBI Growth

JULY 2, 2020

There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.

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SBI Growth

AUGUST 8, 2020

It’s hard to imagine a time where calendars weren’t inundated with video calls and discussions around your digital sales transformation. With a virtual revolution upon us, how can you maintain the personal aspects that define your culture internally and externally?

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Hubspot Sales

APRIL 15, 2020

You’re going to need plenty of connectivity to deal with customers in this increasingly digital age. Embrace digital as much as possible. One of the most essential things B2B businesses can do during times of uncertainty is invest in new content. Make sure that they know exactly what you can accomplish for them and when.

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Revegy

NOVEMBER 28, 2023

The B2B enterprise landscape has undergone a significant transformation over the years, with organizations placing a heightened emphasis on their customers. The digital […] The post B2B Enterprises and the Rise of Customer-Centricity Software appeared first on Revegy.

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SBI Growth

DECEMBER 7, 2020

It’s also clear that corporate digital transformation is accelerating in every way. There’s no doubt that the pandemic has permanently impacted daily life in every way. After all, in 2019, many enterprise sales calls absolutely had to be in person.

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Customer Think

SEPTEMBER 1, 2021

Despite the advances in customer data unification, personalization and seamless digital engagement that some vendors have made since the start of the pandemic, there’s still a big gap between expectations and reality in B2B relationships.

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Customer Think

SEPTEMBER 13, 2021

But in this context, it’s more about discovery FOR the sales rep, NOT B2B buyers.One of the problems marketing and sales have as B2B buyers’ roles shift is that they start too late. Discovery is most often considered a function performed by sales reps.

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Customer Think

JULY 22, 2021

The business-to-business (B2B) space isn’t any different, with B2B newsletters thriving in the past year. Photo credit: Twenty20 Email newsletters are in again. Look around you – everyone is trying to get your email address and add you to their list. Not getting the engagement you were hoping for?

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Hubspot Sales

SEPTEMBER 9, 2024

If you need more convincing, here are five advantages to creating and maintaining a B2B lead list: 1. For instance, I remember one sales role I had where B2B list building was a very manual, research-intensive process. Navigating all of these data points in a spreadsheet is prone to failure, especially in the digital age.

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SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Invest in B2B marketing technology.

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SBI Growth

FEBRUARY 1, 2021

One of the main differences this past year was the emphasis on digital strategies geared towards getting closer to the customer rather than traditional cost-cutting. The impact of this is profound, and in industries where getting closer to the customer.

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Account Manager Tips

JULY 5, 2022

B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Humans are simply not wired for constant digital communication. Every month inside The KAM Club , members vote for a book of the month.

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Customer Think

JANUARY 16, 2022

By Matt Heinz, President of Heinz Marketing If you missed my LinkedIn series last month, here’s a recap of all twelve B2B marketing trends, investments and focus areas I expect to see from CMOs and teams in the new year. In Summary: Change.

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SBI Growth

SEPTEMBER 29, 2021

Many CEOs have placed digital investments on the back burner and now. With executives facing the same challenges and experiences, and in this unique time, on a level playing field. Clarity is needed for the C-Suite in terms of Marketing.

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Customer Think

NOVEMBER 2, 2021

TweetLinkedInShareEmail If you ask most B2B marketers how they use chat platforms like Drift, the immediate answer would most likely be: converting Web visitors. And indeed, increasing Web engagement and Web conversion rates is still a primary us.

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Customer Think

JULY 21, 2021

Personalization in B2B marketing has been on an upward intention trend for a while now. But it’s not working out very well. Despite marketers’ best intentions, nearly half say delivering personalized and relevant content is a top business challenge.How.

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Customer Think

APRIL 10, 2024

The lead generation experts at NetLine just released their “2024 State of B2B Content Consumption & Demand Report,” a meaty 38-page guide based on data from more than 6 million content registrations.

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Customer Think

NOVEMBER 9, 2021

As a chief marketing officer (CMO) or senior B2B marketing professional, there are few things as satisfying as earning and maintaining the trust of your CEO, and for that matter, the rest of the executive team. Conversely, if you do not have this trust, your professional life can be quite painful. In my career, I’ve […].

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Customer Think

DECEMBER 26, 2021

For some reason, B2B marketing content tends to lean more toward academia than literary license. Much of the content produced is dry, mechanical, and, well, academic. We think our content must exude professionalism because we sell complex, high-ticket.

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Customer Think

OCTOBER 20, 2021

This post will conclude my discussion of several B2B-specific findings from the August 2021 edition of The CMO Survey. In my earlier posts, I reviewed what the survey revealed about the state of marketing spending and the progress B2B companies have.

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Strategic Communications

JULY 22, 2024

Popular wisdom has it that people like to read stories and that storytelling is a very important skill for content marketers to have—even if they work in the B2B realm. I probably was also one of those who was skeptical about the need for storytelling in a B2B environment. But what if your content team is hesitant about storytelling?

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