This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
As conveners of the largest community in the world dedicated to strategic and keyaccountmanagement, one of SAMA’s foundational purposes is to help our community both adapt to what’s happening right now and prepare for what may happen next. In just a few months, COVID accelerated digital adoption as much as 10 years.
KeyAccountManagement (KAM) – Research companies, use KAM technology and maintain momentum. KeyAccountManagement (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.
KeyAccountManager or Strategic Ecosystem Leader? KeyAccountManager or Strategic Ecosystem Leader? ? On September 15th, more than eighty KeyAccountManagers (KAM) assembled in Copenhagen and online for a hybrid event. Digital Requirements for KAM. October 11, 2021. Sign me up!
B2B Book Club Selection (July 2022) A monthly selection of handpicked business books specifically to help keyaccountmanagers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. But they do exist.
Is a keyaccountmanager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.
The world of B2B selling has transformed dramatically in recent years, as the shift towards digitalization has changed the way businesses interact with one another. Challenges in Shifting to DigitalKeyAccountManagement Shifting to DigitalKeyAccountManagement also comes with its fair share of challenges.
The quest for the right solution is never-ending in B2B spheres, as organizational needs constantly change and evolve. With digitalkeyaccountmanagement tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility.
There has been exponential growth in the amount of data generated since the start of the digital age. This has enabled almost every industry and business to become more productive, but a function like sales that is largely relationship-based (especially.
Why large accounts are not keyaccountsKeyaccounts are your most valuable customers, and organisations frequently rely on volume to identify them. For many B2B companies, their largest customers represent 30 to 50% of total revenue and margin. Which is why keyaccountmanagement is so important.
The question ‘is it time to go digital with your KAM’ can be addressed from two perspectives – internal and external. In uncertain times, what is generally seen with customers is that the tacit knowledge of keyaccounts is retained by certain accountmanagers.
KAM Glossary (with 65 Definitions) To help strategic accountmanagers / keyaccountmanagers /sales professionals enhance their understanding of KeyAccountManagement (KAM) , this glossary provides clear and concise definitions and explanations of essential terms, definitions, and concepts related to keyaccountmanagement.
How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? KeyAccountManagers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Will robots take over all sales jobs?
I’ve summarised the key points here as a supplementary learning resource for the delegates. And I’ve noted the highlights of the sessions by other speakers (How the BD function can be more influential, Rethinking your online strategy, Digital marketing maturity and Best practice for KAM) below. Some automated systems (e.g.
Here I summarise brand, referrals, research, keyaccountmanagement (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. The first B2B thought leadership campaign “Poets” achieved 3.2m
The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in keyaccountmanagement. Sadly, letter writing seems to be a lost art in the digital age we live in. In other news + How to Add Customer Value for B2B in 3 Easy Steps. Learn more. Save my spot.
How will artificial intelligence redefine sales management? What long-term influence does digitisation have on B2B sales? KeyAccountManagers had to prepare a visit to a potential client thoroughly. Sales today – Digitalization drives sales forward – faster. Will robots take over all sales jobs?
Blick Rothenberg: Annual Landlords survey – Spotlight on EPC Compare yourself live with your industry peers Personalised report: EPC Survey Report Impact of AI on B2B The impact of AI on B2B Report Arrow: Cybersecurity spot check 2023 Cogniclick can be used for assessment and evaluation to support consulting and sales conversations.
AI-driven analytics can flag accounts that are at risk of churn by analyzing email response rates, recent product usage, and support interactions. Why do you need an AI Accountmanagement tool? Top AI-Powered Tools for AccountManagers in 2025 1. suggesting relevant case studies based on industry and deal stage).
The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. One that leverages KeyAccountManagement (KAM) principles to retain customers and transform them into brand advocates.
Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in keyaccountmanagement. World Letter Writing Day + Handwriting seems to be a lost art in the digital age we live in.
A connected apps ecosystem in keyaccountmanagement involves the integration of your digitalkeyaccount planning tool with other tools in your sales tech and marketing tech stack. When a lot of tools are used to keep track of your accounts, you will often operate in silos within your ecosystem.
For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??
Facts and trends about the B2Bdigital transformation. Predictive analytics is becoming increasingly popular in B2B sales. It helps B2B sales teams to become more efficient, sell more and prioritise customers and leads. The buying decision is already taken, when the B2B buyer contacts sales.
And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to KeyAccountManagement strategy). How many do you know?).
I stumbled across a research paper on co-creating value in B2B systems and thought it'd make a good topic to chat with you about. Learn more about the world's most amazing community of keyaccountmanagers. And what if we take it one step further and ask what it means to "co-create value" with our customers? The KAM Club.
Here are three examples where this breaks How does funnel make sense if 67% of the sales cycle is completed on digital channels before contacting the company? Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear.
How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our AccountManager and Private Equity responsible on some tips.
How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.
How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.
Last week, we welcomed UK and international delegates to a PM Forum digital workshop on “Selling Processes and Sales Skills for Marketing and BD Professionals”. This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Sales process.
High-quality technology and predictive sales software are the future of B2B sales. If you are interested in the impact and influence of digitalisation in B2B sales , then register for the following course: “B2B Sales of the Future – Influence of Digitalisation” Note: The courses are only available in german language.
Why isn’t everyone successful when it comes to keyaccountmanagement? The 5 Challenges of Growing KeyAccounts. Keyaccounts are complex, dynamic clients that continuously evolve. 3. Digitization. Digitization provides easy access to information and higher expectations for responsiveness.
In this regard, it is essential to reduce the effort of sales reporting to a minimum, while still reporting meaningful Key Performance Indicators (KPI) for the sales team and management. An effective sales reporting and information management system can thus offer a real competitive advantage. SCHEDULE A CALL NOW!
Customer churn in B2B refers to a portion of subscribers or contract customers who change suppliers during a certain period of time. In B2B practice, some churn goes unnoticed for a long time or is only detected when it is already too late. – Managing directors or managers of medium-sized B2B companies.
The Qymatix online course on “Implementing AI-based assistants in sales” provides you with a comprehensive insight into the working world of predictive analytics in B2B sales and which steps are necessary for a successful use of AI in sales. – Managing directors or managers of medium-sized B2B companies.
Expand your expertise on the basics of artificial intelligence (AI) and machine learning (ML) in B2B sales. You want to tap your potential in B2B sales and have got a taste of AI through applications like ChatGPT? Various applications of artificial intelligence are gaining strong popularity – also in the B2B sector.
One interesting read about the use of artificial intelligence in B2B sales. Artificial intelligence (AI) is gaining relevance in Business-to-Business (B2B) sales. Most if not all sales teams in B2B are in possession of relevant sales data that AI-based solutions can crunch. If AI is not Explainable, It Will Be Hard to Adopt.
This course is particularly suitable for – B2B sales specialists: strategic and operational sales managers, field and office sales representatives, keyaccountmanagers and sales managers. – Managing directors or managers of medium-sized B2B companies.
I have written about exciting facts in business-to-business (B2B) sales and marketing. What are the most interesting things about sales and marketing in B2B? For me, the evolving and long-term relationship nature of the job and how high-tech is shaping both are the most exciting thing about marketing and sales in B2B.
Predictive analytics technologies are becoming increasingly popular and are already being used today, especially by wholesalers and manufacturers in business-to-business (B2B) sales. – Managing directors or managers of medium-sized B2B companies. . Then you’ve come to the right place.
Why are sales KPIs so important in B2B? This is accomplished with the help of actionable metrics and key performance indicators. Controlling and motivating a B2B sales team with the most fitting sales KPI is critical to its success. What are common KPI best practices in B2B Sales?
In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with keyaccountmanagement and account-based selling.
ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. ? ARPEDIO, a leader in KeyAccountManagement (KAM) software for B2B sales professionals, is included in the Forrester New Tech: Account-Based Sales Technologies, Q1 2022. Read the full report. March 15, 2022. Back to blog.
Where To Start In the complex world of B2B sales and accountmanagement, success hinges on the ability to develop and execute a robust accountmanagement strategy. We’ll walk through the key components of building an effective accountmanagement strategy that drives revenue, customer retention, and loyalty.
We organize all of the trending information in your field so you don't have to. Join 105,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content