Red Star Kim

JANUARY 16, 2023

Higher salary demands will put further pressure on profits/margins unless firms raise prices significantly (which some are doing). Marketing via social and digital channels. There’s also no mention of pricing or sales management which are fundamental to marketing effectiveness in B2B environments. Firms anticipate an average 8.5%

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

QYMATIX

MARCH 26, 2024

A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care. Such software supports profitable growth. It includes cross-selling, churn, and pricing analytics across traditional and digital channels.

Management 52

Management Artificial Intelligence CRM Software 52

Arpedio

OCTOBER 11, 2021

Define the role of your KAMs or SAMs as leaders in your business SAMA offers a vital community to accelerate KAM programs It’s Strategic Account PlannING, not Account Plan Digital has permanently transformed the KAM role. SAMA is a global non-profit organization with more than 15,000 members. Digital Requirements for KAM.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

QYMATIX

MARCH 26, 2024

A well-implemented CRM system can help companies build long-term, profitable customer relationships and provide intensive customer care. Such software supports profitable growth. It includes cross-selling, churn, and pricing analytics across traditional and digital channels.

Management 40

Management Artificial Intelligence CRM Software 40

Account Management Skills

JANUARY 11, 2022

In this episode we talk about making client relationships more profitable. He specialises in helping agency leaders and their teams negotiate more profitably. Now some of you may have vampire clients, because what they do is they suck the profitability out of your business. Welcome to Episode 53. And they are.

Client Relationships 52

Client Relationships Profitability Procurement Negotiation 52

QYMATIX

JULY 6, 2021

Predictive Sales Analytics helps increase customer lifetime value in B2B distribution. Furthermore, to the challenges I described above, ours is a difficult time for the industry, whose profits have trailed those of the overall industrials sector for 15 years. Reducing customer fluctuation can have a massive impact on profitability.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Cosawi

FEBRUARY 27, 2023

In part three, we end this trilogy by demystifying a topic whose importance is rapidly accelerating in today’s digital economy as a tool to differentiate your customer engagement and increase revenue generation: Account-Based Marketing (ABM). In the one-to-one scenario, the supplier is trying to distill the value of targeting customers.

Marketing 52

Marketing Suppliers Investors Account Planning 52

QYMATIX

APRIL 19, 2022

For B2B retailers, it is vital to detect deviations at an early stage and to react to adverse developments in good time. KPIs in the Context of B2B Wholesale Digitisation. The digital transformation does not stop at medium-sized wholesalers either. B2B wholesalers can obtain further information from their KPIs.

Artificial Intelligence 52

Artificial Intelligence Retail Procurement B2B 52

PandaDoc

JUNE 11, 2024

What is B2B sales, and what strategies can you use to maximize your success? Whether you’re a B2B-native startup or an established direct-to-consumer company pivoting to B2B sales, this guide will walk you through everything you need to know about B2B. What is B2B sales? Why is B2B sales important?

B2B 52

B2B B2C Sales Decision-making 52

SuperOffice

FEBRUARY 28, 2021

They are adopting digital technologies to shift the buying power in their favor, and it’s re-shaping the traditional way of marketing to win them over. Unfortunately, this style of marketing fails to capture all the key buying factors due to the explosion of product choices, digital channels, and innovative technologies.

Marketing 55

Marketing Decision-making Profitability Customer Experience 55

SmartKarrot

SEPTEMBER 5, 2022

Another way of defining it is to say that “TAM is the total demand that a supplier would be able to meet if they were the only supplier of the product or service with zero options. The Total Addressable Market (TAM) is an important metric to gauge when trying to enter a new industry, especially for B2B start-ups. They include –.

Computers and Electronics 10

Computers and Electronics Marketing Investors Suppliers 10

SuperOffice

JULY 5, 2022

B2B marketing is simple: Attract new customers and keep existing customers. The B2B buyer has changed. B2B buyers are: Thorough (67% of the buyer’s journey is now done digitally). Tough negotiators (B2B buyers refuse four offers before accepting the best one). Invest in B2B marketing technology.

B2B 129

B2B Marketing Acquisition Media 129

Red Star Kim

MAY 11, 2023

B2B buyers go through similar stages but there are often more people involved in the purchase decision – Gartner (2020) offers a model with six stages (problem identification, solution exploration, requirements building, supplier selection, validation and consensus creation).

Management 130

Management Co-Creation Publishing Leadership 130

Account Management Skills

MARCH 16, 2021

How he is now helping global FMCG brands increase certainty in their marketing spend and save on average 18-21% of their advertising, increasing their profit margins by 3-21% and achieving 70-120% above industry average for open rates and click through rates. How much has the digital world affected it?’ Transcript: Jenny.

Advertising 40

Advertising Decision-making Profitability Marketing 40

Hubspot Sales

JULY 18, 2023

Most people are planning at least one trip in the next six months while businesses are going back to organizing live events, and digital nomads keep traveling the world. Sales reps come up with creative ideas on how to generate more profit from their guests. Good luck — and here’s to boosting your hotel's profitability!

Sales 71

Sales Media Profitability Decision-making 71

SuperOffice

DECEMBER 21, 2021

Of course, each industry has its own set of issues and needs that must be addressed by countless digital tools and integrations. In fact, 90% of leading marketers agree that personalization contributes to business profitability significantly. But with CRM, all these complex systems can be consolidated into one streamlined platform.

Construction 75

Construction Manufacturing CRM Supply Chain 75

PandaDoc

FEBRUARY 8, 2024

It’s also important to note that account management software can offer a wide range of features depending on which supplier you opt for. Zendesk Sell This account management app is well-suited for both B2B and B2C sales. And those improved relationships are both profitable for you and comfortable for your customers.

Account Management 52

Account Management Software Software Management 52

PandaDoc

APRIL 12, 2023

Thanks to digital technology, there are far more channels to choose from than there used to be. Sales agents agree to sell a company’s products in return for a commission, while resellers purchase products (usually in bulk and at a discount) and resell them with a markup for profit. So, what are sales channels for B2B?

B2C 52

B2C eCommerce Retail Sales 52

Deep Insight

DECEMBER 1, 2022

For much of 2022, I’ve been discussing the topic of revenue growth with senior executives of B2B companies. Is Net Revenue Retention (NRR) a good predictor of profitable growth? Large B2B companies with NRRs consistently above 100% can be considered ‘very good’. Profitable growth always trumps revenue growth. The reason?

Profitability 52

Profitability Procurement B2B Digital Transformation 52