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Ten insights on the future of SAM

Strategic Account Management Association

If you’re accumulating data on your customers and even your customers’ customers, how are you using it to develop insights that lead to innovative value propositions? When McKinsey surveyed B2B buyers to see whether they prefer to buy digitally or from people, the answer, overwhelmingly, was “it depends.”

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B2B Book Club Selection (Vol 6)

Account Manager Tips

Discover game-changing books for B2B sales, customer success, and key account management. Level up your skills and strategies with insights from "Unsticking Deals," "The Innovative Seller," and "The Squiggly Career."

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B2B Book Club Selection (August 2022)

Account Manager Tips

B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. Every month inside The KAM Club , members vote for a book of the month.

B2B 243
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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

B2B buying groups are larger than ever. 77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. 77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. Heres a breakdown of a typical B2B buying committee and communication strategies.

B2B 76
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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Back to the Future: F2F selling is returning, but virtual selling is here to stay

Strategic Account Management Association

According to research we conducted during the second half of 2020 (involving salespeople and sales executives at more than 100 B2B companies), just 31 percent of respondents said they expect to return to pre-pandemic levels of in-person sales activities ( Figure1 ).

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How to define customer churn in B2B?

QYMATIX

B2B Churn Rate: Definition and Calculation. Business-to-Business (B2B) companies depend on building and developing long-term relationships with their customers to be financially successful. In B2B, customer relationships usually extend over several years, and sales cycles can be months long. A regular customer?

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