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Big Customer Negotiating: Dancing with a Gorilla

Holden Advisors

Big or small, almost all B2B companies have to sell to large, powerful companies because they believe that the "big win" keeps the plant running or resources at capacity. Those negotiations are often tough and focus on price. As a result of those brutal negotiations, the oftentimes smaller seller will lose money or barely break even.

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Winning Over Buying Groups: How to Sell to Multiple B2B Decision Makers

Brooks Group

B2B buying groups are larger than ever. 77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. 77% of B2B buyers report their last purchase was complex, involving multiple stakeholders. Heres a breakdown of a typical B2B buying committee and communication strategies.

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How to Align Multiple Functions Around Your Sales Negotiation Strategy

Force Management

Many companies mistake sales negotiation as a function conducted exclusively by sellers. We consider negotiation a team effort. In a complex B2B sales environment, it is rare for an individual seller to negotiate an entire deal on his/her own without the support, guidance and active participation from the rest of the organization.

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Two Ways to Tackle Price Negotiation in B2B Sales

The Center for Sales Strategy

What is the best response when asked, “Is the price negotiable?” Your first reaction might be to lower the price to close the deal. Interpreting their question as a request will result in lowering the price. Offering to lower the price, only to find they will continually ask for more.

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The Important Role of Pricing Departments in the Price, Cost, Revenue Equation

Holden Advisors

When only 30% of B2B buyers make decisions based exclusively on price (noted in Negotiating with Backbone ), it’s not surprising the other 70% care about value if they are thoughtfully informed about it. Some time ago, Holden Advisors assisted a company that sold construction dirt by helping them better define their value.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

” What is Modern, Professional B2B Selling All About? We’re trying to persuade, influence, and negotiate to get what we want and get others to do what we want. And, when they are buying, you might negotiate to ensure the transaction is mutually beneficial and win-win. (Or, We’re all in sales, right? Well, maybe.

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8 Essential Sales Negotiation Skills

Brooks Group

He’s also earned a reputation as one of the world’s most skilled negotiators. Buffet is known for doing his research and preparing for negotiations with meticulous detail. Successful sales professionals must be able to negotiate like Buffett, particularly in complex B2B sales environments.