Remove B2C Remove Customer Success Remove Onboarding
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How to run a SaaS marketing campaign effectively

Nutshell

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. You need to have a straightforward answer to the question: How will this product make my customer more successful? Target users.

Marketing 142
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Resolving the Customer Success Tension

SBI Growth

Dave Moore is the SVP of Sales for Businessolver a leading provider of benefits administration, technology, and services. In a phrase, they help organizations manage their healthcare spend as it relates to employee benefits. Tune in to hear more from Dave on the.

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Welcome email templates for nurturing new customers

Nutshell

Tip: Nutshell Marketing now includes email drip sequences that can be automatically triggered when a lead is won or enters a specific pipeline stage, so you can send your welcome emails to new customers without a single click. It’s crucial to make sure yours stands out and has the highest chance of engaging your customers.

B2C 154
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Frictionless Selling: Where Modern Selling Meets Modern Buying

Showpad

Revenue teams must work together; marketing, sales, services, customer success and even partners need to be aligned and properly enabled. B2B buyers are used to conducting easy B2C transactions in their own lives. How does frictionless selling translate in the B2C world? Reducing friction is key to modern selling.

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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises.

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Dec 08 – Customer Success Jobs

SmartKarrot

Role: Customer Success Manager Location: Remote, United States Organization: thinkLaw As a Customer Success Manager, you will perform onboarding training with the partners, ensuring strong adoption and ongoing engagement throughout the partner’s lifetime. Apply here: [link]. Apply here: [link].

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What is customer enablement? (+3 best practices to follow)

Zendesk

SaaS and B2B organizations (especially those with subscription models) often require customer enablement. With many B2C products, the need for education and follow-up information usually isn’t necessary. Customer enablement works best when you take a collaborative approach to customer service.

B2C 52