Remove B2C Remove Customer Success Remove Stakeholders
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B2B customer service: What it is and how to do it right

Zendesk

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 98
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How to run a SaaS marketing campaign effectively

Nutshell

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. You need to have a straightforward answer to the question: How will this product make my customer more successful?

Marketing 142
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The Comprehensive Guide to Account-Based Sales for 2019

Hubspot Sales

Instead of one salesperson targeting a single contact within a company, an entire team is dedicated to targeting multiple stakeholders at the prospective customer’s company. This hyper-personalized approach is typically too high-touch for B2C products, but it can be ideal for organizations selling to enterprises.

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How to know whether to use ideal customer profiles or buyer personas

PandaDoc

Unlike simpler terms, such as target customers (a term which only describes any company that might buy your product or service), ICPs focus on highlighting only the most valuable business stakeholders in the marketplace. All of these concepts can be easily applied both by B2B and B2C companies. Developing ICPs.

B2C 94
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B2B customer service: What it is and how to do it right

Zendesk

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. According to an Accenture report , over 90 percent of B2B leaders believe that providing a great customer experience is the key to reaching their company’s goals. How B2B and B2C customer service differs.

B2B 52
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Frictionless Selling: Where Modern Selling Meets Modern Buying

Showpad

Revenue teams must work together; marketing, sales, services, customer success and even partners need to be aligned and properly enabled. B2B buyers are used to conducting easy B2C transactions in their own lives. How does frictionless selling translate in the B2C world? Reducing friction is key to modern selling.

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#012 When you lose…don’t lose the learning, with Vince Tickel

KAMCast

KILLER QUESTION SEGMENT: In each episode we ask you, our listener, a killer question that is designed to get you reflecting on your business, your KAM Culture and where changes in thinking and behaviour could lead to increased customer success. Vince says the answer is NO (of course).

B2C 52