ACT

JANUARY 13, 2023

Managing those relationships is essential for your long-term success, and Customer Relationship Management (CRM) software is a vital tool for handling customer interactions in small and medium companies, whether business-to-business (B2B) or business-to-consumer (B2C). In fact, B2C businesses have unique needs compared to B2B companies.

B2C 52

B2C CRM Software Software 52

Account Manager Tips

AUGUST 10, 2021

84% of B2B decision-makers start the buying process with a referral. 61% of customers make at least one referral. Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. When you ask, make it clear, specific and get to the point.

Decision-making 240

Decision-making Account Management Value Proposition Brainstorming 240

SBI Growth

MARCH 30, 2013

To help you make a decision, let’s break it down below. If Pinterest makes sense, you can download this guide for your next brainstorm session. Pinterest , Not Just B2C. B2C companies leveraging Pinterest have experienced tremendous success driving revenue. Will your potential buyer consume content on Pinterest?

B2B 133

B2B Marketing B2C Internet 133

Outbound Engine

DECEMBER 4, 2019

Make Data Cleaning a Routine. Because successful marketing relies on data-driven decision making. If your data is inaccurate, your decisions won’t be much better. If your data is inaccurate, your decisions won’t be much better. Instead, make it your goal to reach your audience on a more personal level.

Small Business 145

Small Business Marketing B2C Media 145

Zendesk

NOVEMBER 23, 2021

In fact, B2B sales are projected to bring in approximately three times the revenue of B2C sales by 2023. When looking to the future, therefore, it’s important for companies to understand what B2B sales are, what the best B2B strategies are, and how the B2B sales process and cycle differ from B2C sales. What are B2B sales? Close sales.

B2B 98

B2B B2C Suppliers Sales 98

Hubspot Sales

JANUARY 12, 2018

It’s used in both B2C and B2B selling, although more commonly with consumers. It’s a great way to make an impression and show the buyer you’re not a typical salesperson. Put together printed versions of your most popular resources -- reports, blog posts, case studies, etc. -- and send them to the influencer or decision maker.

B2C 145

B2C Insurance B2B Financial Services 145

SBI Growth

SEPTEMBER 17, 2013

Yet many reps struggle to get that critical first meeting with a decision maker. The best sales & marketing leaders are leveraging social selling to make the number. Compared to B2C, most B2B company LinkedIn pages are pretty lame. Make sure you are updating the page regularly – at least once a day.

Marketing 128

Marketing B2C Publishing Decision-making 128

Hubspot Sales

NOVEMBER 9, 2020

Seller-centric focused selling doesn’t play anymore, in either B2B or B2C sales processes. If you pick correctly, you’ll have no problem making 110% of your quota every month. Understand where your prospect is in the decision making process. Engage with key decision makers early in the process. Always be helping.

Decision-making 144

Decision-making Sales Stakeholders B2C 144

SuperOffice

NOVEMBER 26, 2021

It doesn’t matter how high your site traffic is, if you don’t know how to make the most out of every visit. While it’s impossible to turn a website visitor into a customer before they reach the decision stage of the customer journey, you are still able to impact the customer journey itself. Create interactive quizzes.

B2B 128

B2B B2C Decision-making Advertising 128

SalesPop

MARCH 29, 2021

Thus, you have to be strategic in your targeting because there are usually more than one decision-makers, and you have to target the right company departments. B2B can have the same conversational but not too overwhelming email marketing strategy as B2C. It offers a huge opportunity for international outreach and sales growth.

B2B 98

B2B B2C Logistics Acquisition 98

Hubspot Sales

JUNE 21, 2022

Guided selling is used in both B2B and B2C scenarios, with the primary difference being that B2B approaches often involve direct contact between account managers and business buyers, while B2C solutions typically prioritize data-driven online questionnaires to help funnel customers to the right products. Make it fast.

Software 116

Software Software B2C Decision-making 116

Flevy

JANUARY 10, 2022

Ever more B2C concerns are going all-out to Design Customer-centric organizations. Need for developing a company-wide Operating Model that is able to transform this extensive data into valuable information so as to enable improved Go-to-Market decisions is essential. Plan around Purpose. Functionalize Segmentation.

B2C 111

B2C Banking Profitability Decision-making 111

Hubspot Sales

NOVEMBER 1, 2017

The hardest thing to do when prospecting for new business is to stand out in a sea of salespeople who are constantly calling and emailing decision makers. It means making sure you’re balancing automation and efficiency with personalized selling. They treat the sales process like they’re B2C, not B2B. And it really works.

Sales 145

Sales B2C Decision-making Account Management 145

SBI Growth

MARCH 1, 2013

There are 3 key benefits of taking a stake in Lead Generation: Forecasts are more accurate: You will plan your resources effectively to make the number. Download the Lead Data Dashboard here to ensure your data is accurate and you make the number. Does region affect their decision? Are they a B2B company or B2C?

B2C 124

B2C Decision-making Marketing Leadership 124

Hubspot Sales

NOVEMBER 22, 2023

Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. Identify bottlenecks, track key metrics, and make data-driven decisions to close deals faster.

CRM 116

CRM Decision-making Sales B2C 116

Hubspot Sales

MARCH 27, 2019

You've spent hours prospecting : researching, making warm calls , reaching out via email and on social media. Consumers and companies are more informed than ever and often research potential products and solutions before ever speaking to a sales rep -- this is true for B2B and B2C companies. They haven't done their research.

Value Proposition 138

Value Proposition B2C Decision-making Meetings 138

Nutshell

OCTOBER 2, 2020

B2B vs. B2C. First, it’s important to differentiate between B2B and B2C: B2B stands for business to business , meaning you are a business selling your product or service to another business. B2C stands for business to consumer , meaning you’re selling your products or services directly to a consumer. How old are they?

B2B 99

B2B B2C Media Software 99

Nutshell

AUGUST 21, 2020

To make matters worse, B2B sales require approval from multiple stakeholders in a given company, so adrenaline-purchases by individual customers don’t happen the same way they do in B2C sales. You need to have a straightforward answer to the question: How will this product make my customer more successful? Target users.

Marketing 142

Marketing Onboarding Media B2C 142

Hubspot Sales

AUGUST 22, 2022

To help you tap into these powerful trends and reach your sales goals, we surveyed B2B and B2C salespeople and sales leaders in the U.S., Of course, the strategies used will depend on whether they sell B2B or B2C, so let’s dive into how B2B sales professionals are getting ahead first, then take a look at the top B2C strategies.

B2C 98

B2C Sales CRM B2B 98

Zendesk

AUGUST 24, 2021

It’s a common myth that B2B companies aren’t as focused on customer service as their B2C counterparts. They typically have fewer customers than B2C companies, making it imperative that none of them slip through the cracks. How B2B and B2C customer service differs. How are B2B and B2C customer service different?

B2B 98

B2B B2C Finance Communication 98

Zendesk

MAY 19, 2022

Business to customer (B2C). Business-to-customer (B2C) refers to sales that happen between businesses and individual consumers. B2C sales include your typical purchases from various stores—clothing, furniture, groceries, and everyday essentials. A = Authority: Is the lead a decision-maker with the authority to buy the product?

B2C 98

B2C Sales CRM Profitability 98

QYMATIX

FEBRUARY 10, 2025

You’ve got a massive inventory anywhere from 20,000 to 100,000 SKUs and a customer base of 5,000 to 10,000 businesses that expect the same efficiency they’ve come to know from B2C e-commerce leaders. And you also make your customers happier. When combined, these benefits make your sales team nearly unstoppable.

B2B 52

B2B Artificial Intelligence Sales Analytics e-Learning 52

Zendesk

JANUARY 28, 2022

You should know where most of your potential buyers are congregating, so make sure your marketing team is targeting them there. In the exploration stage, make sure you’re not promising more than what you can deliver—even if it means the deal is dead. Inbound sales make the process smoother once a client shows interest in your product.

B2C 98

B2C Sales B2B Value Proposition 98

Hubspot Sales

AUGUST 6, 2019

So how do you maximize the investment you’re making in sales new hires? To combat this, make sure your new rep’s email account is accessible before the first day. If you’re a B2B company, teach your salespeople what a best-fit company looks like and which contacts they should be trying to make at that company. It takes time.

Negotiation 145

Negotiation Onboarding CRM Sales Training 145

Zendesk

APRIL 18, 2022

B2B lead generation might not be simple, but that doesn’t mean you can’t make it easier. Most of the time, these leads are other companies, and not necessarily individuals as in B2C (business-to-consumer) sales. B2B leads aren’t necessarily harder to find than B2C leads, but they can be much harder to qualify and convert.

B2B 98

B2B B2C Software Software 98

Hubspot Sales

APRIL 5, 2018

Obviously, B2C understands this intimately, and buyers seem to have fully embraced the trend. Of course, you’re thinking … “ Yea, whatever, this is just B2C.” One of the most important lessons I’ve learned in the past year is “ If you want to know where B2B sales is going, look at B2C sales first. ” People Buy from Companies.

B2C 111

B2C B2B Sales Environment Software 111

Hubspot Sales

FEBRUARY 24, 2020

For example, if you work for a B2C company and are targeting Generation X and Millennial consumers, you would be better served to focus your efforts on Facebook than Tik Tok. When it comes time to purchase a new product, buyers feel more confident in their decision knowing the product has a seal of approval from another buyer.

Media 142

Media Sales B2B B2C 142

SuperOffice

JULY 5, 2022

Find out how they use your product and services and what you can do to make their workday better. This is your existing customer profile and you can use the feedback they share to make your products and services better, which helps to keep them longer. Create an ICP/ buyer persona that makes it clear who this type of customer is.

B2B 129

B2B Marketing Acquisition Media 129

Hubspot Sales

NOVEMBER 14, 2018

For example, free trial products, like Intercom , offer an introductory, time-limited product experience helping users find value in the product before making a serious commitment. It allows prospects to demo the product themselves and make a purchase decision in their own time. How to Make PQLs Work for You.

Sales 139

Sales B2C eCommerce B2B 139

Apptivo

FEBRUARY 24, 2023

Social media plays a significant factor in the decision-making processes of 84% of C-level executives and 75% of B2B customers. Since it helps identify social media audiences interested in your products or services, lead generation on social media may be beneficial for both B2C and B2B marketers.

Media 91

Media B2C Advertising B2B 91

Hubspot Sales

NOVEMBER 21, 2018

decision makers for every sale who have a say in whether a product is purchased. These people make up what is called the “buying center.”. Decision maker: gives final approval for the purchase. The bottom of the funnel is the decision stage. On average, there are 6.8 User: Uses your product regularly.

Marketing 145

Marketing Advertising Decision-making Brainstorming 145

Hubspot Sales

MARCH 4, 2024

As sellers, we should strive to make buying as easy as possible by providing the right tools the customer needs to make the right decision at the right time. Sales leaders get things confused about what it means to lead — it‘s not because you have a title that makes you a leader. It’s long been the way that B2C works.

Construction 124

Construction Leadership Sales Prioritization 124

Nutshell

JUNE 20, 2019

There are commission-based and salary-based positions, inside sales and outside sales jobs , and innumerable B2B and B2C industries to specialize in. In a commission-based sales position, all or part of your income depends upon your ability to make a successful sale. But picking the right place to start your career can be difficult.

Retail 112

Retail Healthcare B2C Sales 112

Red Star Kim

APRIL 12, 2023

I’m still only a few months in and am still learning every day – but how can I step up in my new role and use the skills I’ve learnt from B2C and apply them within a B2B role effectively? Do you feel there is a lot of crossover between them?” Increasingly, we are working with a P2P (Person-to-Person) model.

Media 100

Media Marketing B2C Stakeholders 100

Hubspot Sales

JANUARY 4, 2018

No matter if you’re a B2C or B2B organization, building your business chatbot should be a crucial sales enablement goal in 2018. Chatbots can answer simple questions, trigger follow-up emails, evaluate responses, and make simple decisions. AI is going to start saving sales teams heaps of time in the new year.

Artificial Intelligence 111

Artificial Intelligence Sales Training Sales B2C 111

Hubspot Sales

DECEMBER 7, 2023

Image Source You might expect that only B2C sales would increase in Q4, but research suggests otherwise. FastSpring reviewed 30 randomly selected businesses serving B2C and B2B markets across the globe and found a noticeable increase in Q4 sales. To make your quota that month, you’ll have to make your case in advance of Thanksgiving.

B2C 122

B2C Transportation Decision-making Logistics 122

Scovel

SEPTEMBER 22, 2021

Social selling is a B2B and B2C social media marketing (SMM) strategy that utilizes social networking sites and applications to generate the leads, sales or one-on-one relationships with clients.Social selling is an effective approach to building awareness, trust and consideration over the course of the sales cycle. Reading Time: 2 minutes.

B2B 88

B2B B2C Media Advertising 88