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Facts and trends about the B2B digital transformation. If you are leading a Business-to-Business manufacturer or distributor, you know it already: sales is currently experiencing a massive transformation across the globe. The new customer journey is made of data and analytics. Which are the best sales opportunities?
These numbers prove that focusing on sales aspects beyond the products themselves is invaluable to any sales strategy, from B2C in-store sales to major B2B sales. Use data and analytics to drive revenue. Embrace technology and digitalsales.
As part of our 2024 State of Sales Series , our Sr. Trends Researcher, Max Iskiev anonymously surveyed 1,477 global sales professionals across B2B and B2C industries to unearth the sales trends, opportunities, strategies, and pain points that could impact businesses in the coming year. Where did we get this stat?
B2B sales, or business-to-business sales, describe the complex process of delivering products, services, or SaaS to another business. Compared to B2C (business-to-customer) selling, B2B selling is much more complex. Supplier sales B2B companies that partake in supplier sales sell operational consumables to other businesses.
In particular, the companies surveyed see themselves threatened by digital platforms when it comes to pricing (62%). Manufacturers are increasingly recognising and embracing the appeal of digital channels to end customers. . Manufacturers are increasingly recognising and embracing the appeal of digital channels to end customers.
The B2C sector has a more direct approach, aiming for individual consumers and emphasizing quick conversions and broad marketing strategies. Customer’s shopping woes turned into wins Let’s pivot to a B2C example with a regular online shopper we’ll call Mia. As a result, John has seen a noticeable uptick in his closure rates.
Using growing sales trends in the US, I will discuss in this article how the future could look like on this side of the Atlantic. B2B sales trends in the US and Germany. While new trends in B2B move slower than in B2C, one can still find the same “catching-from-behind” dynamic. Let’s start with the last one, digitalization.
The covid outbreak has caused a major shift in the digital environment. Even the medical institutions are finding ways to expedite their digital touchpoints. Without the digital infrastructure, it will be difficult to connect with the patients and the stakeholders. The CRM is widely used by B2B and B2C businesses.
And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. Sales rep traveled a long distance to meet their prospect. It is estimated that over 70% of B2B clients prefer remote human interactions or digital self-service. But after the pandemic the norms have changed.
And let’s be real, finding opportunities in the B2B universe is like hitting the jackpot of digital gold. Sales rep traveled a long distance to meet their prospect. It is estimated that over 70% of B2B clients prefer remote human interactions or digital self-service. But after the pandemic the norms have changed.
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