B2B Buyers: The Latest Stats Salespeople Must Know [+HubSpot Data]
Hubspot Sales
SEPTEMBER 12, 2024
B2B Buyers vs. B2C Buyers Who Are Your B2B Buyers? B2B Buyers vs. B2C Buyers While B2C buyers tend to make smaller, transactional purchases to meet their immediate needs, B2B buyers are often making significant investments that demand complex decision-making processes. Also, they overwhelmingly prefer to do independent research.
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