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These transactions can be with partners, distributors, suppliers, or clients. Many B2B companies sell to individual customers, too, but they often have separate departments for both, as B2B sales are more complex with a longer sales process. Business to customer (B2C). Field sales rep. Inside sales rep.
B2B sales, or business-to-business sales, describe the complex process of delivering products, services, or SaaS to another business. Compared to B2C (business-to-customer) selling, B2B selling is much more complex. So, what are the three main types of B2B sales? What’s the difference between B2B sales and B2Csales?
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