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The Straight-Forward Guide to Target Markets

Hubspot Sales

Let’s take a look at some of the best-in-class companies -- both on the B2C and B2B sides -- to see how they set up their target markets. Atlassian, like most larger companies, uses target market segmentation to look at different markets and break up their unique value propositions, terminology, and values.

Marketing 139
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5 Strategies the Best Reps Use to Tell Tire Kickers From Real Prospects

Hubspot Sales

Consumers and companies are more informed than ever and often research potential products and solutions before ever speaking to a sales rep -- this is true for B2B and B2C companies. Prospective customers often have a general idea of what your business does and the value it provides to customers. They haven't done their research.

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Help: How Do I Ask For Referrals From Existing Clients?

Account Manager Tips

Referred customers have a 16% higher lifetime value. Amplifinity, The State of Business Customer Referral Programs, 2016 B2C companies may have formal referral programs designed by the marketing team. Would you be open to setting aside some time so I can explain our value proposition? It sure does!)

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How AI Helps With Sales Prospecting

Hubspot Sales

They also report these tools are the second-most effective tool at helping them reach their goals (for B2B and B2C salespeople alike). Personalization can be the difference between making a case with a unique value proposition versus having a prospect feel like they’re on the receiving end of a canned template.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

And to evaluate the relative attractiveness of different segments Malcolm McDonald on value propositions – How to develop them (kimtasso.com) In professional service firm (PSF) marketing there is the challenge that we often span both B2B and B2C markets , across multiple sectors and for sometimes hundreds of service lines in different territories.

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Nine insights: Sales processes and selling skills for targeting and meetings

Red Star Kim

This article is a reminder of the key points valued by the delegates: Nine insights: Sales processes and selling skills for targeting and meetings. Numerous B2B (and B2C) sales processes were considered – from proprietary sales frameworks to firm-specific processes. Sales process. Multifaceted map of the sales process.

Meetings 100
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What Counts as Sales Experience? [+ How You Can Get It]

Hubspot Sales

Business to business ( B2B ) sales involve transactions between two companies rather than a business to an individual consumer ( B2C sales ). While B2C positions can prepare you and teach you how to sell, B2B sales are significantly more complex. How To Get B2B Sales Experience.

B2C 118