Strategic Account Management Association

JULY 13, 2021

The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. They can be the anchor point for business case creation, communication and scaling opportunities across the organization. These communities help accelerate the SAM journey, connectivity and dissemination of ideas.

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Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). SPARXiQ Blog: [link]. Distribution Strategy Group Blog: [link]. It’s problem solving (understanding the situation and root causes). Follow my work and connect. The Building Blocks of Sales Enablement Book: [link].

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Co-Creation Negotiation Sales B2B 278

KAM With Passion

OCTOBER 27, 2020

Why a new blog on sales performance? Therefore, like these archaeologists, who have not been afraid to go against a dominant doctrine, the KAM WITH PASSION blog will invite its readers to change their perspective and take a broader view on sales performance. Aren’t there already a lot of them? Why was this? Why does it matter?

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B2B Co-Creation Account Management Key Account Management 130

MDI Training

APRIL 14, 2025

In this blog post, you will learn how to successfully implement changes and support your team in reorienting themselves. This blog post is part of a change management series. She is a co-owner and partner of MDI, Management Development International. Click here to go to the first part.

Digital Transformation 52

Digital Transformation Co-Creation Leadership Construction 52

Arpedio

OCTOBER 11, 2021

Back to blog. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021. Share on facebook. Share on linkedin.

Key Account Management 98

Key Account Management Account Management Co-Creation Management 98

MDI Training

MARCH 25, 2025

Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations. Read More AI as a Co-Trainer in Leadership Development by Aline | 14. Read More Why Should We Lead More Sustainably?

Leadership 52

Leadership Digital Transformation Artificial Intelligence Co-Creation 52

Clarity Engagement Solutions

FEBRUARY 12, 2021

We covered the first 2 steps in our previous blogs if you haven’t read them, you will find links to them below. . We are covering this step in this blog. Gain insight that supports the co-creation of solutions together with healthcare stakeholders. Achieving results like this requires a three-step approach.

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Healthcare Co-Creation Stakeholders Digitalization 91

KAM With Passion

JUNE 20, 2021

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.

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Key Account Management Account Management Co-Creation Account Planning 130

Red Star Kim

MAY 11, 2023

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.

Management 130

Management Co-Creation Publishing Leadership 130

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. It's imperative to know how to grow any sort of property, whether it’s a blog, a podcast, or a brand. The blog might be one of our favorites.

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Brainstorming Co-Creation Media Onboarding 145

Clarity Engagement Solutions

FEBRUARY 12, 2021

We covered the first 2 steps in our previous blogs. We are covering this step in this blog. Support your teams in gaining privileged insights that support the co-creation of solutions together with healthcare stakeholders. That’s what happens when you apply a strategic customer engagement framework.

Healthcare 91

Healthcare Co-Creation Stakeholders Digitalization 91

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Could AI have suggested/predicted the creation of the iPad? Let’s get connected: Transforming Sales Results Blog: [link]. Peterson, Ph.D., The man will be there to feed the dog. Twitter: [link].

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Artificial Intelligence B2B Co-Creation Decision-making 130

Nutshell

AUGUST 6, 2020

The list has been divided into three categories for your convenience: podcasts, YouTube channels, and blogs. Most episodes are five to ten minutes long and deliver actionable advice on topics like SEO, content creation, and social media. Maybe you’re looking for ways to supercharge your company’s blog. The Moz Blog.

Internet 90

Internet Marketing Co-Creation Media 90

DemandFarm

NOVEMBER 22, 2024

Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? Value Creation Frequency of value-driven interactions beyond basic account needs Use of data to identify opportunities for account growth Tailoring solutions to specific account objectives 5.

Key Account Management 52

Key Account Management Account Management Management Stakeholders 52

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Brooks Group

MAY 17, 2022

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Sign up for our email list to get blogs and vlogs right in your inbox.

Supply Chain 98

Supply Chain Co-Creation Facilitation Sales 98

Revegy

MAY 14, 2018

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. Related Key Account Management Resources: Blog Post : KAM Enablement – Why CRM is Not Enough.

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Co-Creation Key Account Management Account Management Account Planning 53

Hubspot Sales

MAY 3, 2024

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. You can find core AI features like content creation, deduplication features for your lists, emails and workflows, and HubSpot’s AI-powered companion, ChatSpot. In 2017, I started a blog in my spare time. HubSpot’s CRM is free.

Small Business 116

Small Business Media Co-Creation Publishing 116

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation 52

Co-Creation e-Learning Publishing Media 52

Hubspot Sales

MAY 30, 2023

The most popular use cases for generative AI tools in sales are: Content creation (18%). Generative AI is revolutionizing how organizations approach sales training and skill development, going beyond external-facing sales activities,” shares Evan Kirstel , Co-Founder and Chief Digital Evangelist of eViRa Health. “By Research (16%).

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Co-Creation CRM Sales Value Proposition 124

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Co-Creation 52

Co-Creation Key Account Management Internet Sales 52

Zendesk

MARCH 23, 2023

Knoop, co-founder of Zapier, joined the Sit Down Startup podcast to talk about how startup life has changed since the company was founded in 2011, and funded as part of the Y Combinator accelerator program in 2012. ” The post Zapier co-founder Mike Knoop: Follow the breadcrumbs from superfans appeared first on Zendesk.

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Co-Creation Software Software Onboarding 52

Nutshell

MARCH 19, 2021

Consider adding sign-up forms in strategic places across your website, such as your site’s header and footer, in the sidebar, and throughout your blog posts. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Guest Blogging. Want to generate more leads? (Of

Marketing 71

Marketing Co-Creation Media Advertising 71

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership 59

Leadership Digital Transformation Co-Creation Artificial Intelligence 59

ACT

NOVEMBER 5, 2024

With its powerful scheduling tools and AI-driven content creation , you can easily plan and publish posts automatically. AI content creation : Automatically generate social media posts. Key features and benefits of Canva AI image and video creation: Use prompts to generate AI images and videos.

Small Business 52

Small Business Media Marketing Co-Creation 52

Hubspot Sales

APRIL 23, 2021

Squarespace is a website creation and management tool to get your business online and ready for customers. The blog shows real-life examples of sites built using Squarespace to spark your creativity. One of my favorite columnists is Heidi Zak , the co-founder of ThirdLove and advocate for women entrepreneurs. Under30 CEO.

Small Business 126

Small Business Finance Banking eCommerce 126

Deep Insight

JULY 3, 2020

Some time ago, we posted a blog called Help! This blog is about the accounts with the best, strongest and deepest relationships. In our previous blog we talked about poor client relationships that are unprofitable. Start innovating and co-creating. What do I do with my Stalkers and Opponents? They want to help you.

Co-Creation 52

Co-Creation B2B Innovation Account Management 52

Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. Tools like AI can augment these human capabilities, but they cannot replace them.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

The Congruity Group

APRIL 20, 2023

Excerpt from “The Rarest Advantage – How to Co-Create Strategic Value to Retain and Expand Your Key Customer Accounts” by Betsy Westhafer and Tony Bodoh. This is a crystal clear example of how companies, through the vehicle of Strategic Customer Advisory Boards, can intentionally and co-create strategic value.

Co-Creation 52

Co-Creation Retail e-Learning Meetings 52

Clarity Engagement Solutions

APRIL 26, 2021

The timing and context of physician interactions must be thoroughly integrated with the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

The timing and context of physician interactions must be thoroughly integrated with the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

Clarity Engagement Solutions

APRIL 26, 2021

And the timing and context of physician interactions must be thoroughly integrated the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

Healthcare 91

Healthcare Stakeholders Co-Creation Digitalization 91

PandaDoc

SEPTEMBER 11, 2020

By putting subject matter experts at the center of training creation, collaborative learning ensures your sales training content is sharp, clear, relevant, and addresses the specific questions your reps might have. Co-authoring sales training material. Co-authoring sales training material puts this power into practice.

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Sales Training Co-Creation Sales Onboarding 52

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos.

Marketing 80

Marketing Advertising Co-Creation Media 80

Hubspot Sales

OCTOBER 29, 2017

I recently featured a few of Gitomer’s videos on writing sales emails on this blog. Another must-watch video introduces the core concept of a book Cialdini co-authored with Steve Martin and Dr. Noah Goldstein called “ The Small Big ” -- the secret to finding the smallest change that will have the biggest impact. 2) Jill Konrath. (I

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Sales Training Sales Publishing Co-Creation 112

Arpedio

MARCH 15, 2022

Back to blog. “We see Account-Based Selling tools as a natural evolution to support Strategic Account Management methodology and best practices, such as the SAMA 7-step value co-creation process.” ARPEDIO announces inclusion in New Tech Account-Based Selling Technologies Report. Read the full report. March 15, 2022.

Sales Technology 10

Sales Technology Co-Creation Account Management B2B 10

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

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Co-Creation Account Management Account Planning B2B 52