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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Communication is critical.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Able to break internal silos by providing an aligned business process and communication. SAMs are aligned and use the same curriculum to engage, communicate with and plan their complex accounts. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

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We’re All in Sales – Or Maybe Not

Mike Kunkle

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).

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MDI’s Leadership Lab: Unlocking the Future of Leadership Training

MDI Training

Roleplays and simulated scenarios: practicing leadership in a safe space The MDI AI Leadership Lab enables the creation of realistic leadership simulations. These roleplay simulations allow leaders to practice decision-making, conflict resolution, communication skills, and further challenges in a risk-free environment.

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Book review – Managing Brands

Red Star Kim

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). There are references to multi-branding and co-branding/partnership marketing also.

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How to define a strong KAM Training Path

KAM With Passion

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.