Strategic Account Management Association

OCTOBER 26, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

Account Management

Mike Kunkle

OCTOBER 2, 2022

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).

Co-Creation

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines). There are references to multi-branding and co-branding/partnership marketing also.

Management

KAM With Passion

JUNE 20, 2021

Other articles on this blog explore the collective KAM capabilities an organisation must develop to be successful with KAM. True Key Account Management is very much about change management and the creation of new, more collaborative, ways to work. Advanced – Module 5: Driving co-creation with a truly strategic account.

Key Account Management

Red Star Kim

JANUARY 16, 2023

I’m also surprised that there wasn’t greater emphasis on collaboration and co-creation with clients, on improving data which is vitally important in the digital environment and in terms of client and referrer relationship management. Improving project management on client engagements.

Marketing

Strategic Communications

MAY 16, 2023

A Facebook headline reads, “How to Generate Blog Posts in 1 Minute Using AI.” It’s a sponsored post from Jasper (more about this later), and while the concept is certainly intriguing and tempting—especially when facing a mountain of blog posts to create for various clients—there’s a certain amount of skepticism that goes along with it.

Co-Creation

Red Star Kim

SEPTEMBER 26, 2023

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.

Management

Hubspot Sales

MAY 30, 2023

Generative AI can help sales teams sell by gathering intelligence and creating outputs that save time and personalize prospect communications. The most popular use cases for generative AI tools in sales are: Content creation (18%). You can also ask ChatSpot to generate sales enablement content like emails, blogs, or images.

Co-Creation

Hubspot Sales

APRIL 23, 2021

communications platform). Squarespace is a website creation and management tool to get your business online and ready for customers. The blog shows real-life examples of sites built using Squarespace to spark your creativity. Slack is a communications platform that's taken the business world by storm. month), Plus (12.50/month),

Small Business

KAMCast

NOVEMBER 19, 2020

In this episode… In a world where the vast majority of internet traffic is video content, how can we leverage the creation, production and value of video to maximise sales return? In this episode I’ll talk to video marketer Ed Lawrence, the co-founder of , a video production and editing business based in Hertfordshire, UK.

Co-Creation

Nutshell

MARCH 19, 2021

Consider adding sign-up forms in strategic places across your website, such as your site’s header and footer, in the sidebar, and throughout your blog posts. The B2B Marketer’s Toolkit collects 120+ of the best lead generation tips ever published on the Nutshell blog. Guest Blogging. Want to generate more leads? (Of

Marketing

Strategic Communications

OCTOBER 3, 2023

Among the types of content that can be created by AI are emails; social media or blog posts; scripts for videos, presentations, podcasts, and ad campaigns; product descriptions; static and video imagery for use in online stores, social media channels, and printed marketing materials; and visual branding materials like logos. Salman agrees.

Marketing

MDI Training

MARCH 4, 2024

Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. For creative industries, GenAI already offers tools for design and content creation, thus freeing up time for strategic thinking and innovation.

Leadership

Clarity Engagement Solutions

APRIL 26, 2021

The timing and context of physician interactions must be thoroughly integrated with the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

Healthcare

Clarity Engagement Solutions

APRIL 26, 2021

The timing and context of physician interactions must be thoroughly integrated with the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

Healthcare

Clarity Engagement Solutions

APRIL 26, 2021

And the timing and context of physician interactions must be thoroughly integrated the larger co-creation efforts between field teams and a broader selection of senior healthcare stakeholders who together, can identify more sustainable, patient population management solutions and enable new, stronger sets of account relationships to be formed.

Healthcare

Strategic Communications

NOVEMBER 11, 2021

“Today there’s no reason for prospects to speak with sales teams early when all the information they want, need, and crave is just one search away,” says Joshua Feinberg, CEO and co-founder of SP Home Run. While marketing has traditionally been tasked with content creation, Feinberg suggests that there is opportunity for collaboration here.

Marketing

Red Star Kim

JUNE 15, 2023

43% Yes – but it differs for some teams, territories and clients 17% Yes – the same across the firm 17% No – each client team adopts their own approach 25% No – we are developing it at present How good are your KAM information systems?

Key Account Management

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. 75% of companies think they are customer-centric. 30% of customers actually agree.

Co-Creation

MDI Training

NOVEMBER 14, 2023

Read this blog post to see the results. Complex interpersonal communication Interpreting body language, non-verbal communication, and subtle signs is a human strength. In complex interpersonal situations, such as negotiations or conflict resolution, human understanding of communication is invaluable.

Leadership

PandaDoc

MARCH 9, 2024

Effective communication, team collaboration, and employee engagement are the cornerstones of the new-age work culture. In fact, 72% of business leaders believe a workplace’s productivity levels increase due to effective communication. And tools like Slack have revolutionized team communication and collaboration. user/month.

Co-Creation

Hubspot Sales

MAY 22, 2018

How will you communicate with your customers? Due to the overwhelming growth of inline hockey throughout the United States, the company's promotional plans are open to various media and a range of marketing communications. On the marketing side, you'll want to cover answers to questions like: How do you plan to penetrate the market?

Finance

Arpedio

MARCH 7, 2022

Back to blog. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here. MARCH 4, 2021. March 4 2021.

Co-Creation

SBI

JULY 25, 2019

Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market - David Keane, Co-founder and CEO of Bigtincan. PAN Communications. Blog Article. WALTHAM, Mass.–(BUSINESS Media Contact. Kathryn McMahon.

Acquisition

DemandFarm

AUGUST 31, 2023

KAM principles encompass fostering robust relationships, tailoring solutions, maintaining consistent communication, prioritizing the long term, and constantly reviewing and adapting strategies. Going beyond the data to see the customer journey as a partnership builds a culture of co-creation, mutual growth and sustained loyalty.

Key Account Management

Account Management Skills

AUGUST 24, 2021

Are we communicating value back to the customer, all the stuff that’s really in the day to day of someone who’s in a role like account manager, customer engagement, client services, customer success is called lots of things but the the job is fairly similar. I didn’t really communicate it to anybody.

Account Management

ReviewTrackers

AUGUST 6, 2020

It covers the fundamentals of the inbound marketing methodology, and includes topics such as SEO, blogging, landing pages, lead nurturing, conversion analysis, and reporting. Hannah Ash, Marketing Communications Specialist, Graphical Networks : If you’re looking for free but robust, I recommend HubSpot’s inbound certification.

Marketing

PandaDoc

MAY 25, 2021

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. Category: Business Communication. Many businesses were slow to adapt their communication practices to the 21st century.

Software

PandaDoc

MAY 25, 2021

In 2010, co-founder and CEO of Salesforce, Marc Benioff was quoted as saying. In 2016, Mike Cannon-Brookes, the co-CEO of prominent Australian software company Atlassian, was quoted saying that. Category: Business Communication. Many businesses were slow to adapt their communication practices to the 21st century.

Software

Account Management Skills

APRIL 8, 2024

Ask the client how they would like you to contact them if their approval is overdue and you can’t reach them via normal channels e.g. agree you’ll call their mobile if normally your communication is via email or Slack.

Account Management

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. Proactive communication Make sure to stay in contact with your customer and keep them informed of any changes or updates.

Account Management

Apptivo

DECEMBER 15, 2023

Customer service software allows companies to manage various customer touchpoints and interactions across different communication channels. It offers a centralized platform for managing customer data, communication history, and service metrics. Secure Messaging: Encrypted messaging platforms for secure communication.

Software

Apptivo

DECEMBER 15, 2023

Customer service software allows companies to manage various customer touchpoints and interactions across different communication channels. It offers a centralized platform for managing customer data, communication history, and service metrics. Secure Messaging: Encrypted messaging platforms for secure communication.

Software

Arpedio

MARCH 27, 2023

4 Sales Methodologies That Will Maximize Your Sales Success ← Back to blog Are you looking for the best way to engage with customers, boost team performance, and close more deals? Some companies have MEDDIC as a qualification framework and then use an approach like challenger sales to effectively communicate and position their solutions.

Sales

SmartKarrot

JANUARY 5, 2022

He’s also the Co-Founder of Gain Grow Retain —the community for CS leaders—and CCO of Higher Logic. Aside from being an active member of the CS community, Jay can also be found having insightful conversations with industry leaders on his popular podcast. Sue Nabeth Moore. Jeff Breunsbach. Matt Myszkowski.

Customer Success

SmartKarrot

MARCH 8, 2022

Her blog posts continue to serve as a valuable resource for people who seek to understand and master customer success processes. Her various books, blogs, articles, and whitepapers have helped many people understand the program, planning, and operational structure of Customer Success Organizations. Amarachi Ogueji. Catherine Blackmore.

Customer Success

SmartKarrot

MAY 20, 2022

Apart from communicating about your product, it is also very important for your marketing efforts to create as much trust and credibility as possible for your business. Case studies can either be written as blog-style posts or as video testimonials. Many video creation and editing apps are available to help you with it.

Co-Creation