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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

Strategic account management is a team sport, and the sponsor needs to help to facilitate this team mindset. Beyond creating a COE and rethinking executive sponsorship, it is time to bring back Marketing in a co-orchestrator role as account-based marketing (ABM) to help accelerate the strategic account management journey. What’s next

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

This creates simplicity and focus in people’s development, provides continuity in career pathing and facilitates personalized learning journeys. The global COE can also help foster the creation of communities of practice to exchange best practices and scale them. 5: Thinking Globally and Acting Locally.

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Success Through Change: How to Stay Oriented During Transitions

MDI Training

In this blog post, you will learn how to successfully implement changes and support your team in reorienting themselves. This blog post is part of a change management series. Facilitate open dialogue: Create spaces for questions, feedback, and constructive exchange. Click here to go to the first part.

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A Playbook For Sales Leaders in a Time of Uncertainty

Brooks Group

If you’re a reader, they recently co-authored a book called Agile & Resilient: Sales Leadership for the New Normal where they explain how sales leaders can help their discouraged teams overcome and thrive in any business environment. Sign up for our email list to get blogs and vlogs right in your inbox. What should they do?”.

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The Ultimate Guide to Build a Top Performing Key Account Management Team from Scratch

DemandFarm

Monitoring Progress against KPIs Growth Planning: Do they proactively work with economic decision makers to co-create value-driven growth plans? Value Creation Frequency of value-driven interactions beyond basic account needs Use of data to identify opportunities for account growth Tailoring solutions to specific account objectives 5.

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Book review – Managing Brands

Red Star Kim

The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Please let me know who you would recommend.

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.