Strategic Account Management Association

JUNE 14, 2021

It designs, integrates, manages ad supports on-site and cloud-based communications and collaboration technologies for organizations around the globe. The post Lessons from a Winning Global Account Management (GAM) Program appeared first on Strategic Account Management Association blog. Establishing a Customer-Centric GAM Program.

Global Accounts 520

Global Accounts Account Management Management Client Interview 520

Strategic Account Management Association

APRIL 5, 2021

The first communicates what a company wants to communicate, the second communicates what the company must communicate. The post THE 10-K FILING: THE MOST IMPORTANT DOCUMENT THAT SAMS NEVER READ appeared first on Strategic Account Management Association blog. 5 The difference between the annual report and the 10-K?

Manufacturing 520

Manufacturing Account Management Decision-making Meetings 520

Strategic Account Management Association

AUGUST 6, 2021

Key Account Planning: Outlines a standardized methodology and template for key account planning, which has enabled the team to use account plans as a communication vehicle for internal and customer-facing purposes. Communication is critical. We also introduced a series of new processes that are currently building to maturity.

Supply Chain 520

Supply Chain Logistics Co-Creation Account Management 520

Customer Think

DECEMBER 22, 2022

Communication is a critical part of the feedback management process. Truth to be told, the feedback loop ought to begin and end in precisely the same manner: with a cooperation with the client or client who presented the feedback. Sadly, a typical trend among the groups we work with is that they quickly change from […].

Communication 119

Communication Management 119

Strategic Account Management Association

JUNE 30, 2021

First, there is how SAMs communicate, articulate and exchange their expertise based on their sales and professional experience. I saw how they communicated to Fortune 500 companies with a lot of repetition. But these upper echelon SAMs have spent years creating their personal ability to communicate to high level executives.

Digitalization 520

Digitalization Organization Account Management Management 520

Strategic Account Management Association

OCTOBER 26, 2021

It is about having the ability to see a future that others do not see; creating and communicating a clear vision, mission and, most importantly, purpose; and having an optimistic, yet pragmatic, outlook that is solution oriented. Empathy can be used to listen as well as communicate. Agile leadership. Caring must be embedded in both.

Account Management 520

Account Management Co-Creation Leadership Decision-making 520

Account Manager Tips

FEBRUARY 28, 2021

A survey of 2,000 business leaders confirmed the soft skills most in-demand are leadership, communication, collaboration, and time management. Develop, communicate and execute your plans. That could be online courses, books you want to read, relevant blogs or journals, people to talk to or follow and more. Know how to delegate.

Key Account Management 246

Key Account Management Account Management Management Decision-making 246

Mike Kunkle

OCTOBER 2, 2022

It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management). They don’t believe sellers communicate well with senior influencers and decision makers. SPARXiQ Blog: [link].

Co-Creation 278

Co-Creation Negotiation Sales B2B 278

Customer Think

SEPTEMBER 3, 2021

Have a business VoIP phone system but worried about VoIP security? Here is a detailed post to help you understand how to best keep your voice over IP phone system safe and secure. How to Protect a VoIP Phone System? To protect your voice over IP phone system, you must first understand the common threats […].

Communication 135

Communication 135

Groove HQ

JULY 23, 2024

If you’ve made it here, you’re probably wondering: What kinds of customer communication tools are available? How can they help […] The post 7 Customer Communication Tools for Small Businesses With Growing Teams appeared first on Groove Blog.

Small Business 64

Small Business Communication Management 64

Upland

JANUARY 26, 2020

Communication. Communication. If you want to get everyone on board with account planning, you need to celebrate, socialize, and communicate your successes. And when the data comes in, publish and communicate your results with Salesforce reports, Upland Altify dashboards, and other third-party analytics tools. Calibration.

Account Planning 195

Account Planning Shareholders Publishing Communication 195

Upland

MAY 4, 2023

These are: Calibration Cadence Coaching Communication KPIs Calibration Successful account planning is all about getting the right calibration – you need the right-sized account plan, the right plan type, and the correct functionality and activities for your revenue team. We started this blog with a U.S. ”

Account Planning 195

Account Planning Publishing Shareholders Communication 195

Groove HQ

NOVEMBER 22, 2024

I typed in my question, and immediately a contact form appeared. […] The post What’s the Role of AI in Customer Communication? appeared first on Groove Blog. After a week, I decided to reach out through their app, figuring I could quickly get an answer.

Communication 52

Communication 52

Mike Kunkle

AUGUST 30, 2023

To combat this, enablement professionals must transparently communicate their vision, objectives, and progress. Storytelling not only communicates value but also resonates with stakeholders on a human level. We should encourage open dialogue, inviting questions and concerns to foster a culture of trust and collaboration.

Leadership 293

Leadership Stakeholders Decision-making Sales Training 293

Customer Think

MARCH 30, 2023

” Keller and Berry identified these individuals as holding a huge amount of sway within the communities and audiences they reach. […]

Communication 105

Communication 105

Mike Kunkle

AUGUST 19, 2024

Role-specific criteria also play a part, as technical sales roles may require specific industry knowledge and technical skills assessments, whereas generalist roles might focus more on communication and relationship-building capabilities.

Sales 269

Sales Sales Training Sales Management Onboarding 269

Strategic Communications

OCTOBER 7, 2021

In fact, over the years, we have come to rely less on more traditional forms of marketing communications (e.g., and more on digital channels of communication, like social media. Regardless of channel, though, there are some important communication practices that apply as much to the digital environment as to traditional communications.

Small Business 141

Small Business Media B2C Digitalization 141

SuperOffice

JULY 5, 2022

Communicate in the right channel. The strategies differ depending on who you want to communicate with. Communicate with both groups. Now you know who you want to communicate with, the next step is to execute on a marketing strategy that’s relevant to them. Communicate in the right B2B marketing channels.

B2B 129

B2B Marketing Acquisition Media 129

Mike Kunkle

FEBRUARY 5, 2023

Even on the far right, with disciplined workflows, it’s not easy, and often harder if an RFP or RFI process doesn’t allow open communication. And as I just mentioned, on the far left side of a “disorganized/organized” sliding scale, there are cases where it’s absolute chaos and rife with infighting.

B2B 231

B2B Sales Decision-making Negotiation 231

Mike Kunkle

AUGUST 8, 2023

It’s how we can break down the walls that hinder communication and cooperation between departments, to foster a shared vision, common goals, and open channels for knowledge exchange. Communicate the “why” behind changes, showing the team how these transformations will directly contribute to growth and success.

Sales 221

Sales Prioritization Innovation Sales Training 221

Red Star Kim

MARCH 4, 2024

You might try non-threatening communication techniques (see leadership conversation skills: SCARF model of neuroscience (kimtasso.com) ). You are not communicating effectively It may be that you are not communicating what you plan to do and why in a way that they understand or need. And showing respect and loyalty. Be patient.

Management 147

Management Communication Leadership Digitalization 147

Strategic Account Management Association

SEPTEMBER 22, 2020

Patients communicate with their doctors over Skype, order drugs through smartphone apps and even perform basic genetic tests from home. The post The Five Health Care Trends Every SAM Needs to Know appeared first on Strategic Account Management Association blog. More for health care suppliers and service firms here.

Supply Chain 400

Supply Chain Artificial Intelligence Innovation Suppliers 400

Red Star Kim

JUNE 27, 2023

41% Marketing 24% PR/Communications 24% Business development 6% Events 6% Content creation How confident are you about developing and implementing campaigns? 0% 6% 0% 6% 24% 47% 12% 0% 6% 0% Which aspect of the session is of most interest? 100% Yes – but we could do better Which research methods have you used?

Leadership 130

Leadership Management Stakeholders Communication 130

Mike Kunkle

APRIL 8, 2023

click image to view a larger version] And then, you need to communicate the value – not according to what you think it is – but based on how your buyers define value, and like exit criteria, it will be different for different buyers (based on their COIN-OP and Value Drivers).

B2B 243

B2B Sales Decision-making Stakeholders 243

Account Manager Tips

NOVEMBER 16, 2022

So here are some ideas to help you improve the quality and efficiency of your client communications. And tools like Zapier and Power Automate can connect separate applications to automate your communication processes and workflow. Share the load You don't have to be the only one in your organization communicating with key stakeholders.

Key Account Management 130

Key Account Management Account Management Procurement Communication 130

Hubspot Sales

OCTOBER 12, 2022

The HubSpot Blog surveyed 500+ sales professionals to uncover the top social selling trends to reach more prospects and close more deals — all at your fingertips. DMs offer personal, one-on-one, direct business-to-consumer communication. It may also give you insight into their personality, interests, and preferred communication style.

B2C 139

B2C Media eCommerce Communication 139

Mike Kunkle

OCTOBER 8, 2023

It’s not just about listing features, but about communicating the core of your offerings and the problems they solve. It allows you to deliver personalized and timely communications, monitor engagement, assess intent, score leads, and nurture them on a larger scale.

Customer Experience 304

Customer Experience Decision-making Profitability Marketing 304

Hubspot Sales

SEPTEMBER 6, 2024

Create Content Whether you’re responding to potential objections in a prospect’s email or drafting a blog post to help attract or nurture inbound leads, generative AI can help. Besides promising to accelerate relationship building and increase conversion rates, it also integrates with a variety of leading sales tools, including HubSpot.

Sales 115

Sales Negotiation Prioritization Communication 115

Nutshell

APRIL 26, 2023

This type of CRM keeps everyone on the same page by providing access to shared tasks, communication logs, customer data, and more. Using a CRM in marketing allows your marketing team to automate communication, organize their efforts, track and nurture leads, and gain insight into their campaigns through reporting.

Marketing 171

Marketing CRM Software e-Learning 171

Red Star Kim

NOVEMBER 13, 2023

EQ covers a lot of the important abilities people need to support good communications and relationships. However, I do use a number of assessment tools in my coaching and development work. An important assessment that I use a lot is for Emotional Intelligence (EQ). kimtasso.com).

Business Planning 147

Business Planning Emotional Intelligence Marketing Management 147

Hubspot Sales

MARCH 3, 2023

And now, with the rise of NFC (near-field communication) payments, people do not even need to take out their credit card to make a purchase. NFC is derived from RFID (radio-frequency identification), a wireless communication system that uses radio waves at different frequencies to transfer data.

Digitalization 119

Digitalization Retail Communication Facilitation 119

Hubspot Sales

NOVEMBER 28, 2021

It can see the blogs they read, the emails they opened, the pages on the website where they lingered. This tool improves communication and allows the handoff to be streamlined and efficient. That’s why it’s so important to decide early on what your tone and communication style will be. These include: Happier Customers.

CRM 140

CRM Communication Decision-making Profitability 140

Red Star Kim

AUGUST 14, 2023

How can I improve my cross cultural communication (kimtasso.com) Curiosity Humans are curious. Stories were the original form of communication – before writing existed. Cultural differences Many of us write for people from different countries. We must adapt for cultural differences which may impact the tone and formality.

Artificial Intelligence 130

Artificial Intelligence Value Proposition Media Emotional Intelligence 130

Hubspot Sales

APRIL 15, 2024

But as with any other skill, some salespeople have a better grip on prospecting than others — and we, here at the HubSpot Sales Blog, want to do our part to make sure you prospect as effectively as possible. They communicate with empathy. Key among these is the integration of empathy and value-driven communication.

Sales 116

Sales Prioritization CRM Communication 116

Red Star Kim

JULY 11, 2022

Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. For example: Internal communication – Why, how and what (kimtasso.com). Prioritise action. Prepare integrated campaigns.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

SEPTEMBER 22, 2022

All communications were disrupted during lockdown – the telephone once again became a valuable means of communications in the absence of face-to-face meetings. For less experienced people, the telephone is a medium where – as it is a truly interactive mode of communication – there was little control and more uncertainty.

Emotional Intelligence 130

Emotional Intelligence Communication e-Learning Digitalization 130

Red Star Kim

JANUARY 5, 2023

While there are many proven and successful digital marketing strategies and communications strategies when it comes to reaching clients directly – the strategies for forging and developing relationships with third party referrers and intermediaries can be more challenging. Communicate more internally about our engagement with referrers.

Management 130

Management Media Key Account Management Communication 130